MIT Enterprise Forum of NYC hosted The UX of Tomorrow: Designing for the Unknown on June 4th, 2015 at Shutterstock featuring Beverly May, Ryan Gossen, Jay Vidyarthi, and Jeff Feddersen. This is Jay's presentation from the event. Jay Vidyarthi is is the UX Lead for Muse: the brain sensing headband and the inventor of Sonic Cradle, an award-winning persuasive technology for mindfulness meditation.He has helped optimize user experiences for hundreds of thousands of people working with clients as diverse as UNESCO, Cirque Du Soleil, Yellow Pages Group, the Canadian Institute of Health, TD Insurance, LexisNexis, Publicis and Qatar Airways. Jay has won major UX industry awards, including a Gold UX Award for MUSE in 2014, and published award-winning academic publications in the field of human-computer interaction. His work has also been featured in top-tier international press and presented at conferences around the world, including an installation of Sonic Cradle at TEDactive 2012. The next ten years of technology will see many of Ray Kurzweil`s predictions come alive: Embedded, invisible, unwired electricity and internet-based interactions will drive every aspect of our lived environment. The physical and digital worlds are merging, powered by incredible changes in computing, universal connectivity as well as Artificial Intelligence (AI) and machine learning. This pending wave is certain to change every aspect of our human-computer interaction. Major technological leaps present interesting design and UX challenges and require a wholesale shift in perspective by designing for the as-yet unknown. Screens, keyboards, and mouse dominated yesterday and today. Tomorrow, these systems will be initiated, controlled, and tracked through location and environment, semantic context, a wave of the arm, a blink of an eye, a directed gaze, a heartbeat, a crowd-driven trend, even a brainwave. Whole new approaches and design systems need to be considered for what the next wave of products do, what they look and feel like, and how they can be more meaningful, useful, relevant, and intuitive. This talk discussed the UX of tomorrow for the next wave of product design based on some of the very first products and services on the market that hint at the integrated cyborg future to come. We looked at overall trends and reviewed some examples

1. Jay Vidyarthi jay@interaxon.ca @jayvidyarthi www.choosemuse.com

2. Muse:
the
brain
sensing
headband
Sensors,
Wearables
and
Quantified
Self

3. Muse:
the
brain
sensing
headband

4. Muse:
the
brain
sensing
headband

5. Muse
($299
MSRP) Actichamp
($36,000
MSRP)
Muse:
the
brain
sensing
headband
Clinical
grade
EEG
on
your
device.

6. Muse:
the
brain
sensing
headband
…amazing
technology
isn’t
enough.

7. Muse:
the
brain
sensing
headband
human-­‐centered
design.
( u s er
ex p eri en c e
res ea rc h )
( i ntera c t i o n
d es i gn )
( u s er
i nterfa c e
d es i gn )
( u s a b i l i t y
en gi n eeri n g)
( h u m a n -­‐ co m p u ter
i ntera c t i o n )
( i nfo rm at i o n
a rc h i tec t u re)
( etc . )

8. Muse:
the
brain
sensing
headband

9. Muse:
the
brain
sensing
headband

10. Muse:
the
brain
sensing
headband

11. 8%
of
kids
taking
ADHD
meds
23%
car
crashes
involve
phones
47%
of
time
spent
with
wandering
mind
75%
of
doctor
visits
are
stress-­‐related
US
ranks
#1
in
anxiety
scales

12. Muse:
the
brain
sensing
headband
It
doesn’t
have
to
be
like
this.

13. Muse:
the
brain
sensing
headband

14. Can
an
interactive
medium
cultivate
an
experiential
introduction
to
mindfulness?
14

15. Muse:
the
brain
sensing
headband

16. Muse:
the
brain
sensing
headband

17. Muse:
the
brain
sensing
headband

18. Muse:
the
brain
sensing
headband

19. Muse:
the
brain
sensing
headband

20. 1
2
3
4
5
6
Muse:
the
brain
sensing
headband
300000 +
sessions

21. Muse:
the
brain
sensing
headband

22. Muse:
the
brain
sensing
headband

23. “I’m
not
an
early
adopter
and
I
had
my
doubts
about
buying
this.
My
plan
was
to
buy
it,
test
it,
and
return
it
after
a
week
if
I
didn’t
find
it
valuable.
Months
later,
I
not
only
still
have
it,
but
I
use
it
fairly
regularly.
Like
many
others,
I’ve
tried
meditation
to
calm
my
busy
mind,
with
limited
results.
The
Muse,
along
with
the
free
app,
helps
handhold
you
through
meditation.
Through
its
gentle,
nature
sounds
it’s
able
to
walk
a
fine
line
of
reminding
you
to
focus
without
sending
your
brain
on
wild
tangents.
…
The
result
is
that
I
feel
more
in
control
of
things
–
it
helps
me
put
things
in
perspective
and
silences
the
things
that
I
really
don’t
need
to
be
worry
about.
…
One
thing
that
was
surprising
to
me
is
that
how
fun
and
addictive
it
can
be
for
me
at
times.
…
The
different
stats,
scores,
goals,
and
awards
they
give
you
in
the
app
make
you
want
to
keep
trying
to
do
better.”
-­‐ Amazon.com review by “seattlelite”

24. Muse:
the
brain
sensing
headband
300+
UX
test
participants
(weekly
sprints)
1372
engagement
surveys
977
dropoff
surveys
47
in-­‐depth
interviews
with
most
active
Musers
…ongoing data collection and design iteration!

25. Muse:
the
brain
sensing
headband

26. Muse:
the
brain
sensing
headband

27. Muse:
the
brain
sensing
headband

28. Muse:
the
brain
sensing
headband

29. Muse:
the
brain
sensing
headband

30. Muse:
the
brain
sensing
headband

31. Muse:
the
brain
sensing
headband

32. Muse:
the
brain
sensing
headband
15% Discount Code: MITNYC2015
@ChooseMuse
ChooseMuse.com
Jay Vidyarthi jay@interaxon.ca @jayvidyarthi www.choosemuse.com