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Digital Analytics Association Symposium- Research, Analytics and Testing for Product Design

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Digital Analytics Association Symposium November 13, 2014 in San Francisco, CA

Research, Analytics and Testing for Product Design: Choosing the best Approach for the Job

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Digital Analytics Association Symposium- Research, Analytics and Testing for Product Design

  1. 1. Digital Analytics Association Annual Symposium, 2014
  2. 2. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  3. 3. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://www.cefa.ca/wp-content/uploads/2014/04/1449526921.jpg
  4. 4. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  5. 5. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/8/22/1314031516692/A-boy-jumps-off-a-diving--007.jpg
  6. 6. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://m.cdn.blog.hu/in/investo/image/Robot.jpg
  7. 7. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://rlv.zcache.com/im_right_youre_wrong_next_coffee_mug-rbaffc7f99bad4d23bca7de839ac40bff_x7k28_8byvr_512.jpg
  8. 8. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  9. 9. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/8/22/1314031516692/A-boy-jumps-off-a-diving--007.jpg
  10. 10. Oxford Tech + UX: DAA Symposium, November 13, 2014 | :-) $
  11. 11. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣ ‣ ‣ ‣ ‣
  12. 12. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  13. 13. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  14. 14. What is UX & Product Design?
  15. 15. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  16. 16. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  17. 17. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  18. 18. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  19. 19. The Product Design Process
  20. 20. “I had committed the biggest waste of all: building a product that our customers refused to use.” Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  21. 21. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  22. 22. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  23. 23. ‣ ‣ ‣ Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  24. 24. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  25. 25. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  26. 26. Research & Testing Approaches
  27. 27. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://3.bp.blogspot.com/-HiZwOIDF8ZY/TjXMgRaSwJI/AAAAAAAAJq8/H9B4hpUuKck/s600/ARTSTOR_103_41822001160496.jpg
  28. 28. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣
  29. 29. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  30. 30. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  31. 31. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣
  32. 32. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  33. 33. Watch what they do, over what they say. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  34. 34. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  35. 35. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣
  36. 36. hOtxtfpo:r/d/i Tmecahg +e sU.Xfi:n DeAaAr tSaymmpeorsiicuam.c, Noomve/immbaegr e13s,- m20e1d4 i|u m-large-5/porsche-914-car-automobile-blueprint-poster-print-and-card-olde-time-mercantile.jpg
  37. 37. Oxford Tech + UX: DAA Symposium, November 13, 2014 | LOGO LOGIN Descriptive Copy (why you should sign up for Instagram) APP STORE GOOGLE PLAY footer company links AUTOPLAY VIDEO DEMO SHOWN ON A PHONE TITLE HERE
  38. 38. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣
  39. 39. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  40. 40. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  41. 41. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  42. 42. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://www.mediabarnresearch.com/storage/slide1.jpg
  43. 43. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://torontopubliclibrary.typepad.com/.a/6a00e5509ea6a18834019b00ff4518970b-800wi
  44. 44. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://andrele.com/wp-content/uploads/2014/08/UsabilityLab1.jpg
  45. 45. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪
  46. 46. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  47. 47. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  48. 48. 30,000,000 22,500,000 15,000,000 7,500,000 0 Dec-­‐16 Jan-­‐17 Feb-­‐17 Mar-­‐17 Apr-­‐17 May-­‐17 Jun-­‐17 Jul-­‐17 Aug-­‐17 Sept-­‐17 Oct-­‐17 Nov-­‐17 Oxford Tech + UX: DAA Symposium, November 13, 2014 | Bleacher Report Vimeo TMZ Gawker The Onion History Comedy Central Discovery A&E Funny or Die Mashable Boing Boing Engadget TruTV DailyMoRon
  49. 49. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  50. 50. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  51. 51. • • • • • Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  52. 52. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  53. 53. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  54. 54. Which to Use, When?
  55. 55. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣
  56. 56. ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣
  57. 57. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣
  58. 58. • •••• • •••• • •••• Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  59. 59. Recap
  60. 60. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/8/22/1314031516692/A-boy-jumps-off-a-diving--007.jpg
  61. 61. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://m.cdn.blog.hu/in/investo/image/Robot.jpg
  62. 62. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://rlv.zcache.com/im_right_youre_wrong_next_coffee_mug-rbaffc7f99bad4d23bca7de839ac40bff_x7k28_8byvr_512.jpg
  63. 63. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  64. 64. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  65. 65. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/8/22/1314031516692/A-boy-jumps-off-a-diving--007.jpg
  66. 66. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  67. 67. Oxford Tech + UX: DAA Symposium, November 13, 2014 | :-) $
  68. 68. Resources
  69. 69. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  70. 70. ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  71. 71. Oxford Tech + UX: DAA Symposium, November 13, 2014 | mikefrancois.net/wp-content/uploads/2011/01/LinkedIn-Map1.png ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣
  72. 72. ‣ ‣ ‣ ‣ Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  73. 73. ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ Oxford Tech + UX: DAA Symposium, November 13, 2014 | inviteads.com/wp-content/uploads/2013/07/Heatmap.jpg
  74. 74. ‣ ‣ ‣ ‣ ‣ ‣ ‣ Oxford Tech + UX: DAA Symposium, November 13, 2014 |
  75. 75. Oxford Tech + UX: DAA Symposium, November 13, 2014 | mikefrancois.net/wp-content/uploads/2011/01/LinkedIn-Map1.png ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣
  76. 76. Questions?
  77. 77. Thank You!

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