this is my first presentation about modern digital marketing the purpose of this article is to reveal the preferences of digital marketing and the capacity of the internet

1. Article
Internet is a global networking system that provides diverse information; facilities related to
communication etc. as it consists of interconnected network systems around the world with
standard communication protocol as well. (Porter, 2013)
The Existence of the internet has transformed the world utterly. In the early stages, the internet
was just used to encompass different information technology capabilities and with the passage of
time, it intruded in researchers, public entities, institutions, and other private enterprises across
the globe. The internet has grown now with and it has become the largest network having more
than 50,000 subnetworks, and more than 70 million users. Internet is now allowing the use of
multidisciplinary tools to create content and upload it, escape reality, and much more. Everyone
in the world has access to the internet and it has become a need. Government sectors, businesses,
educational institutions, hospitals, medical care centers, etc. have integrated operations with the
internet. The impactful shape of the internet is social media. The world has now become a
global village as everyone is connected online through the internet. The Internet has shortened
the distances. There is an ease of transferring information and communication. Organizations use
internet stuff to grow their business because trends have been changed now. People prefer online
shopping rather than traditional shopping because it saves both time and money. Digital
marketing is their strategic weapon to attract the targeted audience. People scroll through their
feed in digital applications using the internet and business run their ads on their feed in order to
spread awareness regarding the brand. It is termed as innovation in marketing standards and in
this, results are promising as well. (Castells, 2014).
Overall internet and technology have entered every field of life. It has become the need now.
business is changed, educational level is changed, government, hospitals and even the way of
interaction with our loved ones have changed and it is all due to internet. In fact, the world has
been evolved with a new way of the technological journey.
References
Porter, D. (Ed.). (2013). Internet culture. Routledge.
Castells, M. (2014). The impact of the internet on society: a global perspective. Change, 19, 127-
148.