Email marketing is a vital part of Inbound Marketing. It is an excellent way of reaching consumers directly with less or no cost. Personalized and targeted emails can do wonders for small and big brands. A catchy and relevant subject line with proper images would add to the higher open rates of the mailers. Companies are focusing more on engaging customers through email marketing as it gives the freedom of tracking every action of the user. For any enterprise a well defined email marketing strategy can be a game changer.