The fashion industry has faced great changes in 2020 due to the pandemic situation. It has brought with it drastic challenges for fashion retailers. Further, it has also brought new customer habits, which fashion retailers need to take care of.
2. Introduction
fashion industry has faced great changes in 2020 due to the
pandemic situation
still going under changes and things are far from coming back to
normal any time soon
pandemic situation has brought with it drastic challenges for
fashion retailers
has also brought new customer habits
3. Tips for Fashion Retailers amid
Pandemic Situation
We shall discuss which fashion trends should retailers opt for in the
next half of 2020, just as lockdown is beginning to lose so that they
can gain maximum benefit.
4. 1. Promote protective equipment
such as Masks during Pandemic
Situation fashion retailers need to focus on the face masks
it is great time for fashion retailers to gain maximum benefit
from it
masks will remain a part of their shopping for quite some time
consumers can buy masks matching with their outfits
masks should be made from antibacterial fabric
masks should be colorful and printed so that they attract the
consumers
fashion retailers should also focus on making masks for children
5. 2. Home wear is popular during
Pandemic Situation
mostly people are spending time at home
they are working from home and the rest too have hardly
anywhere to go besides grocery shopping
People are not opting to buy formal dresses
Comfortable and casual outfits are popular
Consumers are not spending money on shopping due to
economical conditions
So, fashion retailers need to focus on daily and casual wear
clothes should be made of soft and comfortable fabric
6. 3. Stand with consumers in Social
Issues
Contribute towards the community
consumers get attracted towards a brand that feels for the
people and relates to them
brands must take part in societal matters
consumers also are active when it comes to noticing how brands
are treating their workers
bring positive change in the community and among the
consumers
