The Connected Everything: The Rise of Machine-to-Machine Machine-to-machine (M2M) communications is infiltrating every aspect of our lives. Growth of this technology is expected to rise significantly, so on top of many company agendas is how to apply and integrate different M2M applications to provide valued customers solutions. Phil Offer, Vice President of Mobility and Convergence, will look at a number of examples of where this technology is being applied in the Asia-Pacific region, from advertising that tailors itself based on the gender of the viewer to street lights that adjust their energy consumption based on environmental surroundings.