Standards provide requirements and guidelines to ensure materials, products, and services are fit for their purpose. Common standards include ISO 9001 for quality, ISO 14001 for the environment, and ISO 27001 for data protection. International standards bring technological, economic, and societal benefits like increased efficiency, sustainability, development, and competitiveness for companies. Optimidea provides clear and established services for writing standards documents, training, implementation, auditing, and improvement.