We’re highlighting some of the best and brightest marketers in one of the country’s hottest tech hubs (and sharing their favorite growth hacking secrets to boot). Gone are the days when Austin was considered an “up-and-coming” tech hub city. With a flourishing ecosystem that boasts some of the tech world’s fastest growing companies, several high-profile IPOs (HomeAway, BazaarVoice, RetailMeNot, Indeed.com), and an influx of venture capital, it’s safe to say that, as a tech scene, Austin has arrived. So it’s only natural that in our search for the best startup marketing talent across the country, Austin’s “Silicon Hills” would be one of our first stops. See our picks for the Top Demand Gen Marketers in Boston here. The ten professionals below represent the new face of B2B marketing — a demanding hybrid of old-school know-how, new-school data science, and critical technical and analytical expertise required to optimize the process of generating qualified sales pipeline and driving revenue growth. The backgrounds of the people who fill these demand gen roles tend to be varied, but they all share a common purpose: improving brand awareness, facilitating solution discovery, increasing buyer interest, and, ultimately, driving more sales. (http://labs.openviewpartners.com/top-demand-gen-marketers-austin/)

1. Top 10 B2B
Demand Gen Marketers
Austin
http://labs.openviewpartners.com/top-
demand-gen-marketers-austin/

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Amanda McGuckin Hager, PeopleAdmin
What She Does:
A long-time resident of Austin, Amanda is a
B2B technology marketer with over 19 years of
experience. She is currently the Senior
Director of Product Marketing at PeopleAdmin,
the leader in talent management solutions for
Higher Education and Government. Amanda
developed her business acumen by repeatedly
scaling metrics and creating value for a
number of VC-backed startups and established
technology companies. Amanda believes in
integrity, the value of community, and the
power of connection.
@Shoogie

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Lara Hendrickson, Umbel
What She Does:
Lara Hendrickson is currently the Director of
Marketing at data rights management platform
Umbel, where she oversees comprehensive
marketing strategy. Prior to Umbel, she
launched thought leadership program The
Hiring Lab at Indeed.com, and ran global
marketing communications and press at
Dachis Group (acq. Sprinklr). Lara has a
passion for creating brand buzz, with a
simultaneous focus on hard metrics. She has
never met a board game she couldn’t win.
@larahendrickson

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Doug Kern, nFusion
What He Does
Doug Kern is Director of Marketing at
nFusion, a digital marketing agency in
Austin that helps brands create change
and transform their marketing efforts. Prior
to nFusion, Doug was VP of Marketing for
Dachis Group, a social analytics software
company acquired by Sprinklr. In a
previous life, Doug raced sailboats with
two lifelong friends as part of the US
Olympic Team.
@doug_kern

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Kirsten Knipp, Bigcommerce
What She Does:
Kirsten Knipp serves as Bigcommerce’s Vice
President of Marketing, Product Marketing, and
Brand. She and her team of brand, creative,
and product marketers are tasked with
educating and empowering clients to build
business dreams via their own online stores.
Prior to joining Bigcommerce, Knipp held sales
and marketing leadership roles at Solarwinds
and HubSpot, where she led the creation of
HubSpot’s Inbound Conference, a massive
industry event for marketing professionals. In
2012, she was named one of SLMA’s 20
Women to Watch.
@kirstenpetra

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Sarah Moore, Spredfast
What She Does:
Sarah is Director of Revenue Marketing at
Spredfast, the leading social relationship
platform. Recently merged with Mass
Relevance, Spredfast helps brands and
media companies engage any audience,
anywhere — at the speed of now. Sarah
leads the company’s global demand gen
programs across all channels. She’s been
immersed in Austin’s technology boom since
the early stages, with deep experience
driving the sales and marketing engines at
Socialware, Lombardi Software, and more.
@sedmoore

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Kate Morris, Outspoken Media
What She Does:
Kate Morris is the Director of Client
Strategies for Outspoken Media. She has
been a digital marketer for over a decade,
specializing in search engine marketing.
She has worked with multiple kinds of
companies over the years, from big brands
like Staples and EA, to startups like Lookout
Mobile Security, and small companies alike.
@katemorris

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Megan Neely, RetailMeNot
What She Does:
Currently in a new role as Channel Marketing
Manager at RetailMeNot, Megan previously
served as the Director of Marketing & Platform
Partnerships at Get Smart Content, where she
managed the digital marketing team and guided
all campaign initiatives with the goal of
increasing brand awareness and generating
inbound marketing qualified leads for the
business development team. She has past
experience in digital marketing and advertising
for the digital agency VM Foundry and in
communications/social media management for
the agency PulsePoint Group. She received her
Bachelor’s of Journalism and Bachelor’s of
@meganneely

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Parker Short, Jaxzen Marketing Strategies
What He Does:
As the business development and technical
lead at Jaxzen Marketing Strategies, Parker
(who’s also a co-founder) brings to the table
a unique skillset that allows him to
empathize with client’s needs for lead
generation and understand how integration
between sales and marketing makes a
program successful.
@Parker_Short

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Russ Somers, Invodo
What He Does:
Russ Somers is Vice President of Marketing
for Invodo, which provides visual commerce
programs for major brands including Verizon
Wireless, Lenovo, Sports Authority, and
more. He takes a data-oriented and content-
driven approach to driving demand from
enterprise-level clients. Russ’ background
includes marketing and analytics roles with
Dell, Hoover’s, SolarWinds, and Sabre
Holdings.
@rsomers

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Amber Quist, Spredfast
What She Does:
Amber has spent the past twelve years
building fast growth brands through unique
storytelling and progressive digital strategies.
As Vice President of Brand Marketing at
Spredfast, she is responsible for leading
corporate marketing, digital and social strategy,
and brand communications. Previous to
Spredfast, Amber served as the VP of
Marketing for Mass Relevance, and lead the
campaign and demand generation team at
Bazaarvoice. Prior to Bazaarvoice, Amber ran
marketing for Nike’s Asia Pacific Division in the
Vision, Timing, and Technology Group.
@amberquist

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