Find out the easiest way to create a working social media calendar. Visit: : http://www.oodlesmarketing.com/social-media-calendar/

1. Sharing quality content over your social media channels counts as one of the most vital
and important things. And if don’t have time to plan and manage your social media
calendar, you could find yourself cringing to find something to share. In fact, one of the
most resulting things marketers should do is to manage some time to plan out a social
media calendar.
Nevertheless, there is no need to tell you that why do you need a social media calendar.
Social media calendars allow you to plan months of quality social posts ahead of time.
This article details how you can create and manage your social media editorial content
in a a few extremely easy steps.
Creating a Social Media Calendar
1) Determine What Content Resonates

2. Before starting to search content to share on social media, you need to determine what
exactly your audience is looking for. An easy way is to look at past social media posts
and see which were the most successful ones. you can move to your social media
analytics ​as well.
Ensure you are sorting your messages as per the metrics that are important to you.
Additionally, they could be the clicks, responses or total reach. Once you have
determined ​what kind of content works best​, you can move onto to further steps.
2) When to Post:
This step depends on a few important factors like the company, your audience, social
networks and the campaign. Always remind your audience, make sure that you don’t
bombard your audience with irrelevant and inappropriate posts.
Here’s how you should often post;
● Facebook: 3-10 times/week
● Twitter: at least 5 times/day
● LinkedIn: 2-5 times/week
● Google+: 3-10 times/week
● Pinterest: 5-10 times/day
3) Source Great Content to Share
After getting an idea about what your audience likes and how much quantity of posts
you need to create. Now you ​need to find links to share. In case if you don’t have

3. enough content to fill your social calendar, make use of the following tools to curate and
share relevant content.
● Buzzsumo
● Scoop.it
● Feedly
You can find the most engaging, trending, relevant and resourceful content with the help
of these tools.
4) Outlining an Overview of Major Events.
Now that you have managed the stock of your content assets, it’s the time to create the
calendar. This could be in the form of a spreadsheet, a doc, or even an actual calendar.
Further, map out major events throughout the year, particularly the ones you want to
form content around.
Make sure to include;
● Holidays
● Product launches
● Campaigns
● Annual events or features
Based on your business, your calendar can include fun offbeat holidays, such as
National Donut Day and National Trivia Day.
If your business gets affected by seasonality, be sure to mention this in your calendar.
For instance, if it happens to be a B2B company a and finds a likely lull at end of a

4. month, mark that month on your calendar so that you can manage accordingly by
decreasing the amount of content or can save top content for a higher traffic time.
Followings are some of the best editorial and content calendar example​; ​WIRED​,
National Geographic​ and ​Cosmopolitan​.
Wrapping Up:
Its not that easy to create some effective social media calendars. It can even take time
for most socially-savvy companies to set up an workflow for creating and posting
content on social media post. Eventually, the main purpose should be to plan far
enough ahead. Moreover, you need to ensure that each post is though-out and
strategically streamlined by the time it gets to your audience.
Visit : ​http://www.oodlesmarketing.com/social-media-calendar/