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  1. 2. <ul><li>Search Engine: </li></ul><ul><li>A search engine is an online portal that indexes and ranks web sites. Users will access the search engine portal to try to find the correct answers to their problems. </li></ul>
  2. 4. <ul><li>Search Engine Optimization: </li></ul><ul><li>SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. </li></ul><ul><li>SEO helps you to get better traffic from search engines. </li></ul>
  3. 5. <ul><li>Making Your Site SEO Compliant </li></ul><ul><li>it means that your website follows all the rules set forth by the W3C </li></ul><ul><li>which helps the user have an easier time with the website </li></ul><ul><li>you will also need to pay close attention to the wording of your website and make it easy for the reader to understand , allowing your site to be valuable to users. </li></ul>
  4. 6. <ul><li>why is it important to be SEO compliant? </li></ul><ul><li>When your site is SEO complaint, you will find that more people enjoy hanging out at your site because it is easier to use, when a website is not as easy to navigate through, we all know we are quick to look for another website that is less complicated to use. At the end of the day, easier to use website means you will gain more page rank from search engines such as Google, Yahoo, Bing and MSN. These will help increase your traffic, because not only are you recognized but SEO compliant also makes you more users friendly. </li></ul>
  5. 7. <ul><li>SEO PROCESS </li></ul><ul><li>Website Analysis </li></ul><ul><li>analysis the website which needs to optimized and Current website positing in search engines </li></ul><ul><li>Client Requirements </li></ul><ul><li>Needs of optimizing the website </li></ul><ul><li>Keywords Research </li></ul><ul><li>Analysis of keywords which help to get more traffic and ROI analysis </li></ul>
  6. 8. <ul><li>Content Writing </li></ul><ul><li>Have to make changes in source code of WebPages to get more traffic. </li></ul><ul><li>Website Optimization </li></ul><ul><li>sub-changes that incorporated to the website like adding titles, heading etc.. </li></ul><ul><li>Submission of Website </li></ul><ul><li>submitting website to search engines. </li></ul><ul><li>Link Building </li></ul><ul><li>Social website links and placing links to other sites </li></ul>
  7. 9. <ul><li>Reporting </li></ul><ul><li>Have to prepare the report based on changes have done in website. </li></ul><ul><li>Keyword ranking </li></ul><ul><li>Website positing </li></ul><ul><li>Link popularity </li></ul>
  8. 10. <ul><li>Page Ranking: </li></ul><ul><li>PageRank is a ranking system used in SEO to place your website in Higher level. The higher the SEO and PR, you are more likely to attract visitors and get good conversions and sale. </li></ul>