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Regardless of what the social media gurus tell you, there is more to getting your mortgage blog found in the search engines today than simply publishing a ton of killer content. It's in Google's best interest to highlight the most relevant search results, and they have even provided a comprehensive blueprint to help you showcase valuable information in front of thousands of motivated borrowers and busy real estate agents.
While it does take a little patience and a some serious sweat equity to develop a high traffic mortgage blog, there are several basic SEO steps and strategies that an originator can take to quickly put their message in the direct path of motivated borrowers and referral partners online.
In this 30 minute power session you'll learn how to incorporate a few free research tools with the mechanics of Search Engine Optimization for the purpose of building a mortgage blogging presence that perpetually grows in traffic and conversions.