SEO Presentation - Mortgage Tech Summit 2011

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Regardless of what the social media gurus tell you, there is more to getting your mortgage blog found in the search engines today than simply publishing a ton of killer content. It's in Google's best interest to highlight the most relevant search results, and they have even provided a comprehensive blueprint to help you showcase valuable information in front of thousands of motivated borrowers and busy real estate agents.

While it does take a little patience and a some serious sweat equity to develop a high traffic mortgage blog, there are several basic SEO steps and strategies that an originator can take to quickly put their message in the direct path of motivated borrowers and referral partners online.

In this 30 minute power session you'll learn how to incorporate a few free research tools with the mechanics of Search Engine Optimization for the purpose of building a mortgage blogging presence that perpetually grows in traffic and conversions.

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  • SEO Presentation - Mortgage Tech Summit 2011

    1. 1. SEO (Search Engine Optimization) is the only reason I survived the 2007 Las Vegas mortgage meltdown.In 2010, 94% of @Mark_Madsen’s RE business came from SEO
    2. 2. Mark Madsen • MortgageDaily.tv Full-Time Mortgage and RealMarkMadsen.me • WannaNetwork.com Estate Blogger in Las VegasMark@myfhablog.com • ShelterRealty.comTwitter: @mark_madsen • MRev.org with a focus on SEO lead gen. @mark_madsen went from building relationships to writing relevant content
    3. 3. Get My Mortgage Blog Found Online
    4. 4. Get My Mortgage Blog Found Online
    5. 5. What Is SE0 (Search Engine Optimization)?
    6. 6. Make it easy for Google to share your blog with your target audience - #mts11
    7. 7. What Do These Have In Common? What do SEO, Lead Conversion & Referrals have in common? #mts11
    8. 8. Building Trust: Establish Credibility Be Consistent Show Respect Listen To Needs Do What You Say Be Relevant Transparency Own Your Subject@Mark_Madsen - Focus on Trust, and #win at SEO - #mts11
    9. 9. #1 - Be Descriptive SEO action step 1 - be descriptive - use your words #mts11
    10. 10. #2 - Be RelevantLas Vegas FHA Mortgage Appraisal Guidelines SEO action step 2 - be relevant - answer specific questions #mts11
    11. 11. #3 - Get Referrals SEO action step 3 - get referrals (links, tweets, likes) #mts11
    12. 12. #3 - Get Referrals (Inbound
Links)
=
Website
Referrals SEO action step 3 - get referrals (links, tweets, likes) #mts11
    13. 13. 3 Things Impact Site RankingsSite Structure Content Link Building Site Structure, Content & Links impact a site’s SEO #mts11
    14. 14. Site Structure1. Permalinks2. Sidebars3. Landing Pages Site SEO - clean sidebars, fix permalinks, use landing pages #mts11
    15. 15. Site Structure: Permalinks - Use The Proper Words In Your Page URL Google looks at a site from the top down
    16. 16. Site Structure: Permalinks - Set Up Your Permalinks In WordPress Ditch the default permalink settings in WordPress and use custom post instead
    17. 17. Site Structure: Permalinks - It’s OK To Edit Per Page / Post Make sure your permalinks aren’t full of useless words - keep it simple
    18. 18. Site Structure: Sidebars - Keep The Links On Each Page Related Only feature links that are related to the page’s content
    19. 19. Site Structure: Sidebars - Cut Out The Junk Links And Noise Remove The Following: - Tag Clouds - Multiple RSS Reader Icons - News Reader Widgets img: boostmarketing.com Clean up your sidebar links and conserve Page Rank
    20. 20. Site Structure: Landing Pages - Build An Authority Page Per “Category” Give your readers (and the search engines) a starting page per category / topic
    21. 21. Site Structure: Landing Pages - Organize Your Content Tell your readers exactly where they need to go on your site for information
    22. 22. SEO Copywriting1. Descriptive Titles2. First Sentence3. Categories / Tags4. Keyword Research5. All-in-One SEO Pack descriptive content builds trust with readers and search engines #mts11
    23. 23. SEO Copywriting: Descriptive Titles - Remember Your Keywords People and search engines read titles. Tell them what to expect.
    24. 24. SEO Copywriting: First Sentence - Reinforce Your Keywords Reinforce the keywords in the title by expanding on them in the first sentence
    25. 25. SEO Copywriting: Categories & Tags - Used For Organization Only Img: Problogger.net Use one (1) category per post, and a max of 5-6 tags. Don’t abuse them.
    26. 26. SEO Copywriting: Keyword Research - What Words Do Others Use? Include words and phrases that your target audience is using in their searches
    27. 27. SEO Copywriting: Keyword Research - Google Adwords Google will tell you the amount of times people are searching for stuff
    28. 28. SEO Copywriting: SEO Plugin - Describe Your Post / Page Google looks at titles, people look at the post “description” - tags are useless
    29. 29. Link Building1. Anchor Text2. Page Rank / Authority3. Yahoo Link Checker“Be Remarkable” write Remarkable content and guest blog on strong sites #mts11
    30. 30. Link Building: Descriptive Anchor Text - Include Keywords Anchor Text tells the search engines what that link is about
    31. 31. Link Building: Link Building - Comparing Similar Sites / PagesSimilar Content - Who Will Google Trust More? 10 Links From Random Sites 300 Links From Trusted Sites - New WordPress.com Blogs - Local Newspaper - A Linkedin Profile - Trusted Industry Publications - Two Tweets - Seasoned Bloggers - Non-Industry Related Sites - 20 “Likes” and “Re-Tweets” Links = Trust with SEO. How well do others trust your site?
    32. 32. Link Building: Link Building - Check Yahoo For List Of Links SEO is a team sport. Links = Trust.. Get some
    33. 33. Best SEO link building tip: Be Remarkable
    34. 34. Go Where The Buyers Are OnlineHint: Listings & property photos = Porn for buyers Wrap mortgage content around property listings on agent’s blogs #mts11
    35. 35. Mark Madsen@mark_madsen
    36. 36. Links / ResourcesTwitter: @Mark_MadsenGoogle: google.com/support/webmastersVideo: youtube.com/user/GoogleWebmasterHelpTools: tools.seobook.comTutorial: WannaNetwork.com/Tutorials/SEO Best SEO advice online - GoogleWebmasterHelp on Youtube - #mts11

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