A real-life example of the power of Twitter

1. A Twitter phenomenon@theashes It all started with a tweet @theashes is a real life, tangible example of the power of social media

2. @theashes It began for @theashes when she received thousands of tweets from cricket fans during the Brisbane Ashes Test. Off the back of her response of “I’m not a freaking cricket match”, an online conversation #gettheashestotheashes was started One Small Planet’s tweet centre pushed this conversation along She has now a following of around 14,000 We brought in @LJLoch of Republic PR who channelled the tsunami of global media interest across Australia, the UK, the US, India and South Africa, co-ordinating live cross after live cross Now, for example, from one tweet @theashes can generate nearly 20,000 impressions

3. @theashes One Small Planet picked up on the call to #BringTheAshestoTheAshes …we then coordinated: QANTAS @QantasAirways to bring her to Australia Travelscene American Express @travelsceneaus for a hotel Vodafone @Vodafone_au to provide a phone Ford @FordCastleHill to provide local transport in a Ford Fiesta Harts Pub @HartsPub to put on a backyard cricket match and a BBQ Holy Cow @SailingAus for a tour on Sydney Harbour A visit to The Bradman Museum with @crickethof The Prime Minister welcomed @theashes to Australia http://video.au.msn.com/watch/video/ashes-to-ashes/xvxk9uk? The American Ambassador called - and tweeted: http://twitter.com/#!/USAembassyinOZ/status/22851070619287552

4. @theashes Join the conversation www.onesmallplanet.com.au Trish van Tussenbroek, Group COO & CEO, One Small Planet trish@slicewireless.comMobile +61 412006603 Kerry Dowling, Group Sales Director kerry@slicewireless.com Mobile +61 412731158 Graham Lang, Group Head of Branded Content graham@slicewireless.com Mobile +61 424937848 Brad Keeling, Group Marketing & Business Development brad@slicewireless.com Mobile +61 400100555