1. Miguel Ángel Rosales Serdán
Master Degree: Master in Sciences on Administrative Engineering
Bachelor Degree: Electromechanic Engineer
Certification: Certified Energy Manager
Mobile: (52) 5525198907 E-mail: ollinmars@hotmail.com
Coral Group
March 2017 to the date
Industrial Sales Director
17M usd sales budget
Turn Key projects
T & D Equipment Sales
Sales Nerwork Coordination
TGOOD North America
Jan 2016 to March 2017
Mexico Sales Director and COO
4M usd sales budget
Link with operations in China
LAPEM Certification Process (4 Products)
Opening a network of Distributors
Eléctrica Garcia
Jan 2014 to Dec 2015:
Integrations National Sales Manager
Sales for 10 M us dollars for the First Year
Focus on Oil & Gas Market Segment
Cross Selling with EATON Divisions
TE Connectivity Energy Division
Jan 2012 to Nov 2013:
Country Sales Manager
Increasing in 9% our Total Sales in 2013 (the only
division of TE Mexico that grew in 2013)
Demand planning
Increasing in 100% Sales of HV Products 2013
Reducing inventory by 11%. Keeping them as the
lowest in America, Improving Time Delivering,
adjusting reorder points
Getting 4 New LAPEM Certifications
Segment Markets
• Distributors Network
• Construction
• Renewables
• Oil & Gas
• Utilities
• Industry
Sales Achievements
• Distributors Network
Development
• Trade Policies
• Special Price authorization
System
• Sale Of New Products
• Services Sales
• EPC Project Sale
Marketing Achievements
• Launch of new products
• Equipment Certification Processes
• Reliable Supplier Certification
Process
• Demand creation
• Market Reseach
• Promotion
• Exhibitions
Experience
2. Schneider Electric Energy Division
2009 – Jan 2012:
Manager Energy Division,
Attending the Medium Voltage Sales for the: “Bajio,
West, North and Border” Zones. (Areva Distribution
and Schneider Electric MV)
Annual Sales: $ 11 Million us
Implementation of a “vertical marketing” strategy,
aligned with the interests of our industrial
customers, specially:
Cross Selling Northern Zone Leader
Oil & Gas segment (PEMEX)
Utilities Segment (CFE)
Mine, Mineral & Metals (MMM)
Schneider Electric Mexico
1993 - 2009:
Sales Manager in Tampico Field Office
During 18 years I used to be in charge of the Sales
Field Office In Tampico, I have been successes,
increasing sales using the whole range of Schneider
products available in the Mexican Schneider Electric
offer.
The strongest points in the execution of the strategy
has been:
Development of the local Distributors
Reinforce the presence of Schneider Electric in the
Oil & Gas sector
The knowledge of customer needs and the
knowledge of the needs of their customers
Solutions Selling
Energy Management Specialist.
Telemecanique Mexico
1992 – 1993
Coatzacoalcos, Ver.
Technical Sales Promoter Engineer
Cydesa del Sureste, S.A.
1984 – 1992
Minatitlan, Ver.
Area Sales Engineer
Equipment and Systems
Control & Automation
• PLC and HMI
• Control, Protection & synchronization
• i-Motor Control Center
• Building Automation
LV Equipment
• Air Circuit Breakers Applications
• ANSI Switchgear
• IEC Switchboard
MV Equipment
• ANSI Switchgear
• IEC Switchboard
HV Equipment
• Circuit Breakers
• GIS Sibstatoons
• Hybrid Circuit Breakers
• E-Houses, Power Houses
Connecttion Systems
• IPC Connectors
• MV Elbow Terminals
• Splices and Terminals
Dry Type Transformer Experience
• Rayhchem RGP, India
• Trihal Schneider Electric, France
• Waltec Schneider Electric, Brasil
Lighting
• Juno Lighting
• Ideal IoT Lighting Control
PV Equipment
• Harness
• DC Connection Board
• AC Connection Board
Pages & Social Activities
Visual Resume
https://www.slideshare.net/Ollinmars/meet-
miguel-rosales-20jan01
BLOG “Aplicaciones de las Normas Oficiales
Mexicanas Para Instalaciones Eléctricas”
http://www.nom001.blogspot.com/
LinkedIn Group
“PEMEX Committed Supplier”
https://www.linkedin.com/groups/3042306/
