Fashion photography is a genre of photography devoted to displaying clothing and fashion items, typically for advertisements and fashion magazines. It first appeared in French and American magazines in the 1800s to sell clothing, but now reflects lifestyle and vision. Famous fashion photographers like Richard Avedon, Guy Bourdin, and Helmut Newton challenged conventions of sexuality and gender norms. Contemporary photographers like Horst Diekgerdes, Sebastian Kim, and Georges Antoni create fashion photography found in magazines like Vogue, Elle, and Harper's Bazaar using various techniques.

1. Fashion Photography
Olivia Turner

2. What is fashion photography?
 Fashion photography is a genre of photography, which is devoted to displaying
clothing and other fashion items. Fashion photography is most often
conducted for advertisements or fashion magazines such as Vogue, Vanity Fair,
or Elle. Fashion photography has developed its own aesthetic in which the
clothes and fashions are enhanced by the presence of exotic locations or
accessories
 Fashion photography made its first appearance in French and American
magazines such as La mode pratique and Harper's Bazaar.
 Fashion photography takes the form of magazines, books, ad campaigns,
billboards and online. At its start in 1839, it existed strictly to sell. Today, it
reflects a lifestyle, an attitude, and a story compromised of the subject(s),
location, styling, make-up, hair, and photographer’s vision.

3. Examples of fashion photography
 Photographers like Richard Avedon, Guy Bourdin, Helmut Newton and Irving
Penn challenged the fashion world to accept new ideas of sexiness, femininity
and masculinity.
 Horst Diekgerdes shoots for Elle, Harper’s Bazaar, Numero, H&M. He uses soft
light and interesting locations indoors and outdoors.
 Sebastian Kim’s work can be found in Harper’s Bazaar, Interview, W, and
Vogue, and has done incredible ad campaigns for Alexander Wang, Calvin
Klein
 Georges Antoni’s work is often in black and white, often nude but always high
fashion. He shoots for Oyster, Vogue and Harper’s Bazaar

4.  Andrew G Hobbs uses colourful gels, monochromes, hard and soft. He draws a
lot of emotion from his subjects. His work appears in Harper’s Bazaar, GQ,
British Vogue and more.
 Jugo are a photography duo whose photography contains highly saturated
colours, incredible locations, patterns, textures and even humour. A lot of
thought goes into the juxtaposition of their subject, the location, the clothing
and the props.
 Mikael Jansson makes fashion photography seems effortless: his images are
beautiful, balanced and classic. He’s done many Interview covers, as well as
work for Vogue Paris, Vogue Japan, W, Dior, Prada, Michael Kors and H&M.