This project was for Waldo Library and was used to analyze the efficacy of Waldo Library's website using Google Analytics and heatmapping

1. Library Analytics
Jeffrey Huang and Olivia Jones

2. Google Analytics
shows users
looking for
databases but
unable to
maneuver the
page.
● After changing the dates from Jan, 1
2018 - Jan 1, 2019 we found that the
library website has a 66.58% bounce rate.
● Main pageviews are the library landing
page at 37.07% and databases at 17.67%.
● The /library/collections/databases has
the longest session time at 4:36 as well
as the second highest bounce rate at
79.44%.
● Hours is the fourth most viewed page
with 4.01% of pageviews.

3. Hotjar shows that
people are using
the library
computer to get to
GoWMU.
● 22.56% of users are trying to navigate to
GoWMU.
● 28.6% of users are using the Library
homepage to search.
● 8.67% of users are trying to find
databases.
● Hours page is checked on mobile just as
much as desktop if not more.

4. Further analysis
shows
complications in
database page
along with
GoWMU being
main spot for
students.
● Target audience: WMU students who
need to check out books or use
databases, visitors of the library.
● Users seem to have difficulty navigating
through the databases page.
● Main users use library computers to get
to GoWMU.

5. Recommendations
that can help
navigation on
library landing
page.
● The most vital page to change would be
putting the hours at the top of the main
page to make them easier to access for
visitors.
● Highlight updates currently happening at
the library.
● Providing better navigation throughout
the /library/collections/databases page.

6. Recommendation
examples for the
hours on main
page and updates
section.