1. 971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/corpcomm
Corporate Communications
Conference
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The Region’s Premier Event On Corporate Communications!
Dusit Hotel, Dubai, UAE 24-28 February 2008
Crisis Management
• Launching and implementing crisis plans
• Approaching the journalists
• Generating an immediate response
• International and regional case studies
Corporate Social Responsibility (CSR)
• CSR and corporate communications
• Maintaining effective CSR strategy
• CSR reporting
• Measuring the impact of CSR
BAA Scotland Glasgow Airport, UK
BAE Systems, UK
Cisco Systems Middle East, UAE
Citigroup, UAE
Coca Cola North And West Africa
Division, Egypt
Etisalat, UAE
HSBC Bank Middle East Ltd, UAE
Jumeirah Group, UAE
KPMG, KSA
Master Foods Middle East, KSA
Mansour Group, Egypt
National Commercial Bank, KSA
Scottish Widows, UK
Vodafone Egypt, Egypt
ZAIN Group, Bahrain
Turn the page to see the full speakers list!
-PLUS-
3 Tailor Made Workshops:
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Sunday, 24 February 2008
Crisis Communication In
The 21st
Century
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Monday, 25 February 2008
Promoting Corporate
Communications Value In
Your Organisation
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Thursday, 28 February 2008
Reaping The Benefits Of
Communications In Our
Digital World
Employee Engagement
• Cementing internal communications
• Mastering internal communications in a time of
change
• Breaking barriers between departments
• Internal communications and internal branding
Organising Corporate Communications
• The importance of corporate communications for
your company
• Setting up your internal and external
communications functions
• Analysing new trends
Reputation Management
• Creating a great reputation
• Maintaining your corporate reputation
• Reputation management after a merger or in a
time of change
PR And Media Relations
• Communications in the media age
• Analysing the power of media
• Maximising corporate communications
through PR
• New media
Who Should Attend This
Innovative Forum?
This cutting edge conference has been researched
with, and developed for, all professionals involved
with corporate communications, PR, media
relations, CSR, internal communications,
marketing communications, reputation and crisis
management!
Learn from top practitioners
and experts from:
Strategic Media Partner: Media Partners: HR Strategic Partner: Official Business Publication:
Printed daily in the Middle East
Local Licensee
2. Dear Colleague,
The team behind IIR’s PR Congress and CSR Summit brings to you the enhanced
Corporate Communications Conference, taking place from 24 - 28 February
2008 at the Dusit Hotel in Dubai, UAE.
Last year for the first time in the region we organised an event focusing on
challenges, trends and issues in corporate communications. This year we
continue the tradition by reinventing the event with new content, workshops
and speakers.
During the past few years, with the rapid growth of companies in the region,
corporate communications has become one of the most important methods of
marketing and building brand awareness. As competition in the region vastly
increases, keeping up with the trends in communication is of vital importance for
your company’s future growth and development.
During our extensive research we asked you what you would like to hear and
we have delivered. IIR’s Corporate Communications 2008 features
presentations on the following key corporate communications issues:
• Corporate Communications And Reputation Management
• Boosting Employee Engagement
• Crisis Management
• Corporate Responsibility
• PR And New Media
PLUS…
Three innovative workshops will help you become a leader in corporate
communications:
1. Pre - Conference Workshop A: Crisis Communication In The
21st
Century
2. Pre - Conference Workshop B: Promoting Corporate
Communications Value In Your Organisation
3. Post - Conference Workshop C: Reaping The Benefits Of
Communications In Our Digital World
Take advantage of this opportunity to participate in strategic and interactive
sessions, while learning from 25 regional and internal speakers with unparallel
experience in corporate communications.
I look forward to welcoming you to this exciting event in February.
With warm regards,
Kosta Petrov
Senior Conference Manager
P.S. Register now and attend the only event in the region discussing
challenges, issues and trends in corporate communications!
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971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/corpcomm
Mijbil Al Ayoub, Director Group Communications And
Investor Relations Manager
ZAIN Group, Bahrain
Belinda Al Baluchi, Corporate Social Responsibility Officer
Business Excellence
National Bank Of Abu Dhabi, UAE
Mahmoud H. Al-Turkistani, Head Of CSR Unit
National Commercial Bank, KSA
Hala Alturki, Senior Manager Marketing And Media
Manager Employee Of Choice
KPMG, KSA
Ahmed Bin Ali, Vice President Corporate Communications
Etisalat, UAE
Anne Bleeker, Director Of Corporate Communications
Jumeirah Group, UAE
Samer Costantini, Regional PR Manager
Cisco Systems Middle East, UAE
Amanda J. Drummond, Director Of Communications
The Fairmont Dubai, UAE
Philippe Georgiou, Public Affairs And Communications
Director
Coca Cola North And West Africa Division, Egypt
Abdul-Hakeem Hakeem, Corporate Affairs Manager
Master Foods Middle East, KSA
Colleen Harris MVO, Former Press Secretary To HRH
The Prince Of Wales And Director
Dignity, UK
Tim Harrison, Associate Director, Communications
Corporate, Investment Banking And Market
HSBC Bank Middle East Ltd, UAE
Chris Kinsville-Heyne, Managing Director
C3i Strategic Solutions, UAE
Donald Morrison, Head Of Media
BAA Scotland Glasgow Airport, UK
Walid Nagi, Manager Corporate Affairs
Mansour Group, Egypt
John Nielsen, Director Of Media Relations
BAE Systems, UK
Brenda O’Neil, CEO
Right, UAE
Lynn Parker, Internal Communications Manager
Jumeirah Group, UAE
Suzan Pecyna, Owner
Madison IFM, The Netherlands
Noha Saad, CSR And Foundation Manager
Vodafone Egypt, Egypt
Oliver S. Schmidt, Managing Partner
C4CS, USA
Karim Seifeddine, Head Of Public Affairs, Gulf
Levant And Pakistan
Citigroup, UAE
Oliver Stelling, Chief Operating Officer
BPG Public Relations, UAE
Sue Vey, Managing Partner
ReputationtInc, UAE
Cameron G. Walker, Director Corporate Communications
Scottish Widows, UK
25 Speakers Will Help You Master Corporate
Communications In Your Organisation:
Attending IIR’s Premier Corporate
Communications 2008 Conference Will Help You:
• Deliver bottom line corporate communications
performance
• Organise your corporate communications
department
• Maximise corporate reputation through corporate
communications
• Achieve ROI by boosting employee engagement
• Learn to handle crises with the help of our crisis
planning experts
• Use corporate responsibility as a key
communications tool
• Analyse new trends in public and media relations
3. Crisis Communication In The 21st
Century: Thorough Planning Enables An
Effective Communication Response
Timings: Registration and coffee will be at 08.00. The workshop will commence at 08.30 and conclude at 14.30 with appropriate
breaks for refreshments. Lunch will be served at 14.30 following close of the day.
971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/corpcomm
Crisis communication is a practice area that draws from many other
communication disciplines and requires deep theoretical knowledge
and practical experience. Driven by today’s increasingly competitive
business environment crisis communication skills continue to gain in
importance and companies of all sizes and across all industries realise
that the communication response to a crisis critically influences the
organisation’s future.
This workshop will introduce the elements of an effective crisis
communication strategy and provide hands-on advice regarding
how to communicate with internal and external stakeholders during
a crisis.
Pre - Conference Workshop B
Monday, 25 February 2008
Promoting Corporate Communications Value In Your Organisation
Timings: Registration and coffee will be at 08.00. The workshop will commence at 08.30 and conclude at 14.30 with appropriate breaks for refreshments.
Lunch will be served at 14.30 following close of the day.
Last year we ran a workshop on analysing the importance of
corporate communications. The question is, how we master the next
step-organising your communications department and, more
importantly, defining and successfully running both the internal and
external parts of your communications department.
About Your Expert Workshop Leader
Cameron G. Walker, Director Corporate Communications
Scottish Widows, UK
Cameron G. Walker was appointed
to his role as Director Corporate
Communications for Scottish Widows in
October 2004. Sitting on the company
executive, he has responsibility for all
internal and external communications
including the areas of media relations,
internal communications, public affairs
and corporate responsibility (CSR)
considerations.
Previously, Cameron has spent a total of
17 years working in corporate
communications for a variety of FTSE
100 companies in both the financial
services and food and drink sectors of the
economy including Scottish and Newcastle Plc, Safeway, The Royal
Bank of Scotland Corporate Banking, Halifax Group Wholesale And
Treasury and Nomura International plc.
Pre - Conference Workshop A
Sunday, 24 February 2008
This workshop will cover the following:
• Getting your basics right and having a vision which is shared
• Securing trust and buy-in from your Board and Senior
Management
• Know your business, it’s goals and your competitor set
• Competitive advantage, strategic assets and capabilities
• Return on Investment and having robust analysis
• Alignment between Internal and External Communications
• How do you promote success in the business?
• Corporate Mindset needed to stay-ahead
• Knowing what “good” looks like in Corporate Communications
About Your Expert Workshop Leader
Oliver S. Schmidt, Managing Partner
C4CS, USA
Oliver S. Schmidt is the
managing partner of C4CS, a leading
strategic communication and crisis
management consultancy
headquartered in Pittsburgh,
Pennsylvania, USA, which specialises
in crisis communication, risk
communication, reputation
management, issues management
and executive communication
coaching.
A multilingual native of Berlin,
Germany, Oliver has lived and
worked in North America, Europe,
and Asia.
He routinely advises corporate leaders concerning high stakes
communication challenges, provides executive communication
coaching, and has made presentations and conducted management
workshops in over 30 countries.
Oliver combines extensive international work experience with a solid
academic education, holding a Master’s degree in Communication
Science and Business Management.
• The growing importance of crisis communication planning
• Strategic process steps that enable successful crisis
communication
• Crisis communication laws
• From incident notification to stakeholder specific follow up
communication
• One-voice policy and media policy
• Questions that must be addressed before communicating
during a crisis
• Effective employee communication in times of crisis
• Working with the news media in times of crisis
• Nothing goes without a crisis communication plan
• Practice makes perfect: scenario-based crisis communication
training
• What every company needs to communicate effectively during
a crisis
4. Conference Day One
Tuesday, 26 February 2008
08.00 Registration And Morning Coffee
08.30 Chairman’s Opening Remarks
Brenda O’Neil, CEO
Right, UAE
The Value Of Corporate Communications For Your
Organisation
08.45 Keynote Presentation
Analysing The Importance Of Corporate
Communications For GCC Companies
• Grasping the concept of corporate communications
• Finding the right way of organising corporate
communications
• Analysing the GCC corporate communications challenges
Ahmed Bin Ali, Vice President Corporate Communications
Etisalat, UAE
09.15 Linking Corporate Communications With Your Corporate
Strategy: Getting Your Message Across
• Identifying the right audience and the right messages
• Achieve better understanding of corporate communications
within your organisation
• Getting your CEO involved in your communications strategy
Tim Harrison, Associate Director, Communications,
Corporate, Investment Banking And Market
HSBC Bank Middle East Ltd, UAE
09.45 Achieving Synergy Between Internal And External
Communications
• Ensuring your internal and external communications work
hand in hand
• Making clear which messages are internal and which
external
• Introducing new communications channels
Anne Bleeker, Director Of Corporate Communications
Jumeirah Group, UAE
Lynn Parker, Internal Communications Manager
Jumeirah Group, UAE
10.15 Question And Answer Session
This is your opportunity to ask questions on the value of
corporate communications in your organisation!
Ahmed Bin Ali, Vice President Corporate Communications
Etisalat, UAE
Tim Harrison, Associate Director, Communications,
Corporate, Investment Banking And Market
HSBC Bank Middle east Ltd, UAE
Anne Bleeker, Director Of Corporate Communications
Jumeirah Group, UAE
Lynn Parker, Internal Communications Manager
Jumeirah Group, UAE
10.45 Networking And Refreshment Break
Maximise Corporate Reputation Through Corporate
Communications
11.00 Using Corporate Communications To Maintain
Corporate Reputation And Generate Confidence
In The Present As Well As In The Future
• Understanding the broader issues that could affect the
company’s image and reputation
• Linking corporate communication to corporate
reputation
• Influencing stakeholders and making your relationship
with them a success
Cameron Walker, Director Corporate Communications
Scottish Widows, UK
11.30 The GCC Challenge: How Can You Become A
Globally Admired Company Using Corporate
Communications
• Can you keep everyone happy?
• Thinking like a multinational corporation: spreading a
message of success to customers, shareholders,
employees, suppliers, regulators and communities
• The role of communications when building a global
reputation
Mijbil Al Ayoub, Director Group Communications And
Investor Relations Manager
ZAIN Group, Bahrain
12.00 Question And Answer Session
This is your opportunity to ask questions on reputation
management and corporate communications!
Cameron Walker, Director Corporate Communications
Scottish Widows, UK
Mijbil Al Ayoub, Director Group Communications And
Investor Relations Manager
ZAIN Group, Bahrain
12.30 IIR Majlis – Structured Networking Session
In this structured session you will have the opportunity
to meet a number of people you haven’t met before.
You will be able to exchange basic information and
your business cards, making it easier for you to start a
conversation with these people during other
networking opportunities provided by the conference.
You will be formed into pairs and have approximately
one minute each to introduce yourselves before
moving onto a new person. Remember to bring plenty
of business cards.
Please check www.iirme.com/corpcomm for more
info.
13.00 Lunch For Delegates And Speakers
971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/corpcomm
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Achieve ROI By Boosting Employee Engagement
14.00 Cementing Internal Communications In Your Company
• Increasing the attention to internal communications in your
company
• Promoting internal communications as a key business tool
• Educating top level executives on the power of establishing
an internal communications department
Hala Alturki, Senior Manager Marketing And Media
Manager Employee Of Choice
KPMG, KSA
14.30 Measuring The Importance Of Internal Communications
• What can be measured?
• Top level to bottom level measurement
• Measurement tools
Brenda O’Neil, CEO
Right, UAE
15.00 Mastering Internal Communications In A Time Of
Change
• Using internal communications to drive organisational
change
• Involving middle managers in decision making
• Sharing external messages with internal audiences
Suzan Pecyna, Owner
Madison IFM, The Netherlands
15.30 Networking And Refreshment Break
15.45 Linking Internal Communications To Internal Branding
• Creating an internal brand and spreading it throughout
your organisation
• Reflecting your internal brand to external bodies
• Engaging staff in your external marketing campaigns
Amanda J. Drummond, Director Of Communications
The Fairmont Dubai, UAE
16.15 Question And Answer Session
This is your opportunity to ask questions internal
communications and employee engagement!
Hala Aturki, Senior Manager Marketing And Media
Manager Employee Of Choice
KPMG, KSA
Suzan Pecyna, Information Flow Manager
Madison IFM, The Netherlands
Amanda J Drummond, Director Of Communications
The Fairmont Dubai, UAE
Brenda O’Neil, CEO
Right, UAE
16.45 Chairman’s Closing Remarks
17.00 End Of Conference Day One
Conference Day Two
Wednesday, 27 February 2008
08.00 Morning Coffee
08.30 Chairman’s Opening Remarks
Chris Kinsville-Heyne, Managing Director
C3i Strategic Solutions, UAE
Boosting Your Presence In The Media
08.45 Developing Effective Relations With Media Outlets
• Analysing the power of the media
• How can the media help you build a strong image?
• Cooperating with journalists
Karim Seifeddine, Head Of Public Affairs, Gulf
Levant And Pakistan
Citigroup, UAE
09.15 Mastering Media Relations In The 21st
century
• What makes a story
• Know your media – local, national or international
• Selling a story
• Dealing with media calls
Colleen Harris MVO, Former Press Secretary To HRH
The Prince Of Wales And Director
Dignity, UK
10.00 Question And Answer Session
This is your opportunity to ask questions on media
management!
Karim Seifeddine, Head Of Public Affairs, Gulf, Levant
And Pakistan
Citigroup, UAE
Colleen Harris MVO, Former Press Secretary To HRH
The Prince Of Wales And Director
Dignity, UK
10.30 Networking And Refreshment Break
Crisis And Change Management
10.45 Successfully Communicating In A Time Of Change
• Establishing the role communication should play in a
time of change
• Communicating change to your stakeholders and
employees
• Case studies from the region and abroad
Oliver Stelling, Chief Operating Officer
BPG Public Relations, UAE
11.15 Successfully Launching And Implementing A Crisis
Communications Plan
• Achieve buy-in for your plan from senior management
• Find the right spokesperson for your company
• Introduce your staff to the roles they have to play in
case of crisis
Philippe Georgiou, Public Affairs And
Communications Director
Coca Cola North And West Africa Division, Egypt
971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/corpcomm
“Excellent organisation, valuable information
and rewarding networking opportunity
”Ibrahim Sowaidan, Group Market Manager
Emirates Bank, UAE
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11.45 Finding The Right Way To Approach Journalists In A
Time Of Crisis
• When should you approach journalists?
• How can you make sure that journalists connect to
your message?
• What should your spokesperson say?
John Nielsen, Director Of Media Relations
BAE Systems, UK
12.15 Generating An Immediate Response To Minimise The
Impact Of Crisis
• Prioritising effectively
• Launching your crisis plan
• Delivering a fast response
Donald Morrison, Head Of Media
BAA Scotland Glasgow Airport, UK
12.45 Lunch For Delegates And Speakers
14.00 Timeline: The London Bombings, The First Two Hours
• Crisis communications during the London Bombings
• Effectively handling the crisis
• Approaching the journalists
Chris Kinsville-Heyne, Managing Director
C3i Strategic Solutions, UAE
14.30 Question And Answer Session
This is your opportunity to ask questions on crisis
communications and change management!
Philippe Georgiou, Public Affairs And
Communications Director
Coca Cola North And West Africa Division, Egypt
John Nielsen, Director Of Media Relations
BAE Systems, UK
Donald Morrison, Head Of Media
BAA Scotland Glasgow Airport, UK
Chris Kinsville-Heyne, Managing Director
C3i Strategic Solutions, UAE
Corporate Responsibility As A Key Communications Tool
15.00 Integrating Corporate Responsibility In Your
Communications Strategy
• Avoid ignoring corporate responsibility
• Simplify your message to make a strong impact
• Build your reputation through corporate responsibility
Mahmoud H. Al-Turkistani, Head Of CSR Unit
National Commercial Bank, KSA
Noha Saad, CSR And Foundation Manager
Vodafone Egypt, Egypt
15.30 Maintaining An Effective Corporate
Responsibility Communications Strategy
• The role of stakeholders in corporate
responsibility
• Rules and regulations regarding corporate
responsibility
• Latest initiatives
Walid Nagi, Manager Corporate Affairs
Mansour Group, Egypt
16.00 Networking And Refreshment Break
16.15 Engaging Stakeholders In Your CSR Initiatives
• Analysing tools for your engagement strategy
• Using stakeholders to identify opportunities
• Understanding the role of stakeholders for
successful CSR implementation
Abdul-Hakeem Hakeem, Corporate Affairs
Manager
Master Foods Middle East, KSA
Samer Costantini, Regional PR Manager
Cisco Systems Middle East, UAE
16.45 Developing And Evaluating Your CSR Reports
• What you need to include in your CSR report
• Making sure your report is read and trusted
• Retaining credibility of your report
Sue Vey, Managing Partner
ReputationInc, UAE
Belinda Al Baluchi, Corporate Social
Responsibility Officer Business Excellence
National Bank Of Abu Dhabi, UAE
17.15 Question And Answer Session
This is your opportunity to ask questions on
corporate responsibility!
Mahmoud H. Al-Turkistani, Head Of CSR Unit
National Commercial Bank, KSA
Noha Saad, CSR And Foundation Manager
Vodafone Egypt, Egypt
Walid Nagi, Manager Corporate Affairs
Mansour Group, Egypt
Sue Vey, Managing Partner
ReputationInc, UAE
Belinda Al Baluchi, Corporate Social
Responsibility Offices Business Excellence
National Bank Of Abu Dhabi, UAE
Abdul-Hakeem Hakeem, Corporate Affairs
Manager
Master Foods Middle East, KSA
Samer Costantini, Regional PR Manager
Cisco Systems Middle East, UAE
17.45 Chairman’s Closing Remarks
18.00 Close Of Conference
971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/corpcomm
“It was a good education and a good
platform for networking
”Kunal Danda, Analyst Corporate
Communications
Arab Insurance Group, Bahrain
7. Post - Conference Workshop C
Thursday, 28 February 2008
Reaping The Benefits Of Communications In Our Digital World
Timings: Registration and coffee will be at 08.00. The workshop will commence at 08.30 and conclude at 14.30 with appropriate breaks for refreshments.
Lunch will be served at 14.30 following close of the day.
We are entering a new era of corporate communications; an
era where blogs and social networking are redefining the
way of doing and understanding corporate communications.
This cutting edge workshop will discuss all the latest tools
in corporate communications to help you become one step
ahead of your competition.
This workshop will cover:
• Virtual teamworking
• Blogging
• Wikis
• Social networking
• Podcasts
• Webcasts
• IM in the workplace
• Video on demand
• Intranet
• Effective use of email
• Data Management
• Knowledge sharing
All As One is dedicated to providing the orphaned and
destitute children of Sierra Leone with a loving home,
education, medical care, and a chance for a better future.
The children have paid a price due to war, poverty, HIV/AIDS,
and the “conflict” diamond trade.
You have the power to make a difference in their lives. Please
join us.
For more information please visit www.allasone.org
As a delegate you contribute towards building a safer future for children in
Africa. Part of your delegate fee will be donated to ALL AS ONE to help
orphans in Sierra Leone.
Building a future for Africa’s children
About Your Expert Workshop Leader
Suzan Pecyna, Owner
Madison IFM, The Netherlands
Suzan Pecyna is a strategic
communications expert. With a
beginning in journalism, her 17
years of advertising, public
relations, marketing and television
production experience include
heading up her own advertising
agency in Aberdeen, Scotland.
Recently, she has been actively
developing communications
strategies for multiple projects and
programmes for the oil majors BP
and Shell, both in Europe and the
United States.
Suzan holds an English Literature degree with Honours from
Aberdeen University and a post graduate diploma in media,
marketing and advertising from the CAM Foundation in
London.
971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/corpcomm
Sponsorship And Exhibition
Opportunities
Participate as a sponsor or exhibitor in the Corporate
Communications Conference 2008 and your company will
reach the top decision makers in the sector.
As well as a unique networking opportunity, sponsoring or
exhibiting at the Corporate Communications 2008
Conference provides a targeted approach to promoting
your corporate image, products and services as well as
creating greater market awareness.
We have a selection of comprehensive promotional
packages available but sponsorship and exhibition
opportunities at the Corporate Communications 2008
Conference are now strictly limited. So don’t be
disappointed.
To find out how we can help your company, please contact:
Ross James, Sponsorship Manager
Tel : + 971 (0) 4 407 2488
Email : sponsorship@iirme.com
Corporate Communications 2008 Supports:
