MCCI Communications Social Media Capabilities Overview

1. Your Message. Our Mission.
Your Message. Our Mission.
MCCI Capabilities
Overview
Global Clients
Social Media
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2. Your Message. Our Mission.
Your Message. Our Mission.
WHO WE ARE
History/years in business:
Mort Crim Communications, Inc. (MCCI) has been in business for 18 years. It is a
Michigan-based company with headquarters in Southfield and a satellite
multimedia editorial and production office in the GM Renaissance Center. MCCI
also has a DBA of Media Creative Communications, Inc.
Annual billings:
FY 2011 annual billings for MCCI are approximately $3,000,000. This does not
include the cost of client media buys, which are typically billed direct to clients.
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3. Your Message. Our Mission.
Your Message. Our Mission.
WHO WE ARE (Cont.)
Size/scope:
MCCI is a fully integrated communications/marketing/advertising firm. We have
55 active client accounts as of this writing.
MCCI has 25 employees and full-time equivalent (FTE) contractors. We have very
low employee attrition, with a number who have been with MCCI for 10 years or
longer. Average employee tenure is about seven years.
MCCI is a boutique firm that nevertheless services major Fortune 1000 and other
large clients -- organizations like DTE Energy, OnStar, General Motors, Ford Motor
Company, Blue Cross Blue Shield of Michigan, T-Systems, Multi-Bank Securities,
Inc., Market Strategies International and others.
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4. Your Message. Our Mission.
Your Message. Our Mission.
WHY WE’RE SUCCESSFUL
● We’ve earned the trust of larger clients because we’re focused on outcomes. We never
miss deadlines on approved activity.
● We gravitate toward clients that have specific, targeted needs because our best work
comes when there are clear outcome goals and objectives. That’s the best way to force
strategic and tactical creativity.
● Our team approach to client relationships builds trust and enhances transparent ongoing
client communications.
● We are tightly-focused and efficient because our project management protocols are
modeled after news media operating systems, where many of our senior leadership come
from.
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5. Your Message. Our Mission.
Your Message. Our Mission.
OUR GLOBAL REACH
MCCI has managed global communications and video strategy for a number of
clients with a large presence in multiple global markets including;
GM LAAM (Latin America, Africa, Middle East) MCCI produced the quarterly
earnings and video messaging for the LAAM leadership.
Avon Latin America - developed a web environment specific to Avon's Latin
American region for the presentation and exchange of information to Avon
employees and representatives. The site was developed and written on a monthly
basis with video profiles, picture galleries, and feature length articles - all in three
languages: English, Spanish and Portuguese.
Avon Eastern Europe - due to the success and reception of the Latin American Avon
news site, representatives of Avon's Eastern Europe market asked MCCI to build a
similar web module for their region (only in English).
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6. Your Message. Our Mission.
Your Message. Our Mission.
OUR GLOBAL REACH (Cont.)
Scio/Meovi - This Austria based firm contracted MCCI to develop global key
messaging, social media strategy and content generation, as well as web
marketing services for this startup web-based business mentoring portal
Baxter International - When a member of Avon's Latin American regional
leadership team moved from Avon to Baxter International Pharmaceuticals, MCCI
was again asked to build a similar portal for Baxter's Latin American employees.
Ford Motor Company - For the past several years MCCI has worked with Edsel
Ford and the Ford Dealer's Association to develop a series of scripted videos
profiling successful and impactful Ford car dealers around North America and the
world. These messages highlighting community involvement as well as business
successes have originated from across the US and Canada as well as China,
Ukraine, Bulgaria and Western Europe.
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Your Message. Our Mission.
OUR GLOBAL REACH (Cont.)
T-Systems – Deutsche Telecom’s IT Provider contracted MCCI to handle its
messaging and communications for all of North America, providing leadership in
content generation, new contract communications and marketing strategy for its
business development efforts.
Market Strategies International - One of the world’s Top 25 Market Research
Agencies has utilized MCCI to manage communications for its five industry groups
through public relations, marketing strategy, creation of affinity networks and
social media content distribution beginning in 2012.
ADR-International - MCCI provides full service communication and marketing
services to this supply chain/logistics management firm based locally in Ann
Arbor with facilities and operations in the UK, China, Austria, the Czech Republic
and South Africa
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8. Your Message. Our Mission.
Your Message. Our Mission.
MCCI and Social Media
MCCI has developed a comprehensive suite of social media services for its clients,
from developing custom sites on Twitter and Facebook to developing custom
blogs that are fully integrated with our clients various social media tools and its
website.
MCCI is equally skilled at reaching a business to business as well as a
retail/consumer audience through reputation management, customer relations
and networking strategies and content which is fully aligned with the companies
marketing goals and objectives.
The clients who use our social media capabilities are as varied as Sweden’s
SCIO/Meovi and Market Strategies International to DTE Energy and the Wear
Master Auto chain.
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9. Your Message. Our Mission.
Your Message. Our Mission.
Mark Gilman, Senior VP, Marketing
20300 W. 12 Mile
Suite 202
Southfield, Michigan
248-358-4700
Cell: 248-789-8057
mgilman@mccicorp.com
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