The role of sustainability in tourism

1. Projects, ideas, constraints –
the role of sustainability in
future tourism
17th December 2013
Nane Ortwein 19753 Ramona Fox 19835
Agnese Lubka 20852 Oleksandra Soroka 20856
Anna-Lena Sperlich 20333
1

2. What do you think the future will
look like?
http://searchengineland.com/figz/wp-content/seloads/2011/03/future-next-exit-featured-300x142.jpg
The role of sustainability in future tourism
2

3. Boom and Burst
The role of sustainability in future tourism
3

4. Boom and Burst
People travel
• Further
• More frequently
• Faster
 Booming economy and high disposable income
http://wwwdelivery.superstock.com/WI/223/1538/PreviewCom
p/SuperStock_1538R-56903.jpg
The role of sustainability in future tourism
4

5. Reasons to go abroad
• Rapid advances in technology
• Older population is mobile
• Cheap medical & beauty tourism
• People are more flexibel
The role of sustainability in future tourism
5

6. Changes in technology
• Improvements in engine efficiency & air traffic
management
• Cruise ships for 7,000 passengers
• High-speed train routes
The role of sustainability in future tourism
6

7. Destinations
• Larger seats
• Mass tourism is in every
corner of the world
• Overcrowding
• Wilderness is most sacred
resource
• Visitors are timed & ticketed
http://scientopia.org/blogs/scicurious/files/2013/08/cro
wded-beach.jpg
The role of sustainability in future tourism
7

8. Are people aware of their impact?
• Trade-offs to meet emission targets
• Awareness is high
• Industry is responsible and not the individual
person
The role of sustainability in future tourism
8

9. Divided Disquiet
The role of sustainability in future tourism
9

10. Fearful and uncomfortable world
• Climate change impacts
• Conflicts over scarce resources
• Lack of global cooperation
• Overcrowding in destinations
• “Doomsday tourism”
• Technology to avoid business traveling
The role of sustainability in future tourism
10

11. Price and privilage
The role of sustainability in future tourism
11

12. History
http://www.dw.de/a-brief-history-of-travel-from-elite-hobby-to-mass-
tourism/a-16996047The role of sustainability in future tourism
12

13. Having some rest
• Water
• Sun
• Air
http://visitbath.co.uk
The role of sustainability in future tourism
13

14. Discovering
• Since Middle Ages, elites made initiatory
journeys (the Grand Tour in the 18th century)
http://beingmanly.blogspot.de/2011/01/grand-tour.htmlThe role of sustainability in future tourism
14

15. How the future could look like
• High oil price
• Dwindling supplies and rising demand
• Aviation shrunks
• Cost is the primary concern
• Elite market continues to fly regularly
The role of sustainability in future tourism
15

16. Choice for the future
• Save up for years
and fly overseas
• New mass market
of overland
connections
http://vaghelatushar.weebly.com/future
-train.html
http://inhabitat.com/solar-powered-personal-
transit-system-of-the-future/http://www.pratt.duke.edu
The role of sustainability in future tourism
16

17. Carbon Clampdown
The role of sustainability in future tourism
17

18. Carbon - constrained world
• No alternative for Kerosene
• Carbon-constrained world
• Tradable carbon quotas
• Low-carbon economy
• Low-carbon travel
http://www.agreenerfestival.com/blog/wp-
content/uploads/2009/03/ad-shell4601.jpg
The role of sustainability in future tourism
18

19. Traveling
• Domestic/local travel
• Ethical travel
• Travel with a purpose
• Long travel
http://www.yourtravelchoice.org/wp-
content/uploads/2010/04/LocalTravelMovement.jpg
The role of sustainability in future tourism
19

20. Impacts on Tourism Industry
• Closed loop systems
• Hardly any package tours
• No large scale tourism
The role of sustainability in future tourism
20

21. What do you think will
be most likely to happen?
The role of sustainability in future tourism
21

22. Close Future
The role of sustainability in future tourism
22

23. Current trends
• Demand on sustainable tourism is growing
• Tourism accreditation and certification
• Sustainable Tour Operators
• Ecotourism
• Urban Sustainability
• Responsible tourism
http://www.pata.org/uploads/page/sustainable.jpg
The role of sustainability in future tourism
23

24. Travel trends in the close
future
• Travel with a purpose
• Keeping it local
• Alternative transportation
• Destinations: changing climates and future
planning
• Holiday labeling
http://www.northcoastirwmp.net/Content/10352/2/Alternat
ive_Transportation.html
http://www.prescottbikeped.org/pat.jpg
The role of sustainability in future tourism
24

25. Slow Travel
• More time in less places
• Live and work in a foreign country
• Creating some sort of routine
• To make traveling a life-long aspiration
The role of sustainability in future tourism
25

26. Deeper Travel
• Observing and exploring the place
• Being interested in local culture
• Experiencing the local culture
• Usually it is not planed trips
http://www.ppsop.com/trav2.aspx
The role of sustainability in future tourism
26

27. Is it sustainable?
• Reduction of carbon
emissions
• Conservation on limited
resources such as fresh
water
(e.g. by selecting green
hotels and vehicles)
• Smaller cities and towns,
no major capitals
• More time in each location:
avoid rushing
• Greater appreciation of a
few places rather than
"collecting" a list of places
visited
The role of sustainability in future tourism
27

28. Geo – local Tourism
• Travel closer to home : within your own
countries and continents
• Travel less frequently
http://www.f-worldsim.com/wp-
content/uploads/2013/10/Around-the-World-Travel-
Insurance.jpg
The role of sustainability in future tourism
28

29. 10km hotel bill with low carbon deductions and
locally sourced produce
The ’10km Hotel’
• Hyper local sourcing: hotels
sourcing food, supplies, staff etc.
from a 10km radius
• Hotels will offer energy and water
for guests on a dosed system
• Discounts for visitors who keep
their consumption below average
(by Justin Francis, Managing Director of responsibletravel.com )
The role of sustainability in future tourism
29

30. Space Travel
The role of sustainability in future tourism
30

31. The first person in space?
Yuri Gagarin 12.April 1961
http://blogs.band.com.br/miltonparron/files/2012/01/yuri-gagarin1.jpg
The role of sustainability in future tourism
31

32. Space tourism
• The practice of traveling into space for recreational,
leisure and business purpose
• Just a futuristic idea?
http://www.theguardian.com/theobserver/2012/jun/17/space-
tourism-science-virgin-robin-mckie
The role of sustainability in future tourism
32

33. What about you?
Can you imagine travelling to space?
http://www.galacticexperiencesbydeprez.com/images/space_tourism.jpg
The role of sustainability in future tourism
33

34. Outlook: Phases of
development
Pioneering phase Mature phase Mass phase
Number of
customer
per year
500-1000 1000-100000 millions
Prices High prices: $50.000 and
more
Lower prices Drop of prices to
few $ thousands
Still growing
http://www.pointsandtravel.com/wp-content/uploads/2013/04/Blog-Rocket.png
The role of sustainability in future tourism
34

35. Enterprises and projects
in Space Tourism
The role of sustainability in future tourism
35

36. Offers
• Zero-gravity atmospheric flight
• Weightlessness
http://www.spaceadventures.com/uploads/image/zerog2.jpg
http://www.nss.org/images/logos/Space_Adventures_logo.jpgThe role of sustainability in future tourism
36

37. Spaceflight experiences
• Cosmonaut training
• Centrifuge
• Spacewalk training
(under water)
http://www.spaceadventures.com/index.cfm?fuseaction=O
ther_Spaceflight_Experiences.Neutral_Buoyancy
http://www.spaceadventures.com/index.cfm?fuseactio
n=Other_Spaceflight_Experiences.Centrifuge_Training
37
The role of sustainibility in future tourism

38. Offers
• Suborbital flight
• Just above the atmosphere
• Orbital Flight
• Option of spacewalking
http://www.spaceadventures.com/uploads/image/Gall
eries/SO/sized_98514.jpg
http://www.nss.org/images/logos/Space_Adventures_logo.jpg
The role of sustainability in future tourism
38

39. Spaceflight Experiences
• Dennis Tito
• First space tourist
• in April 2001
• Ca. $ 20 Million
• 10 days at the ISS
• Until now: 7 space tourists
http://images.dailytech.com/nimage/Tito.jpghttp://www.nss.org/images/logos/Space_Adventures_logo.jpg
39

40. • Virgin Group
• Founded 2004
• Vision: Provide suborbital spaceflights to space
tourists and for scientific purpose
http://www.spacedaily.com/images-lg/virgin-galactic-logo-lg.jpg
The role of sustainability in future tourism
40

41. Spaceship
• SpaceShip Two
• 6 passengers & 2 pilots
• Suborbital, air-launched spaceplane
• Hybrid rocket motor with non-toxic fuel
• Fully reusable
http://www.virgingalactic.com/overview/experience/
http://www.spacedaily.com/images-lg/virgin-galactic-logo-lg.jpg
The role of sustainability in future tourism
41

42. Suborbital Flight
• First Flights planned for End of 2013
• Costs: $ 250 000
• Sign ups until August 2013: 640 people
/ http://www.virgingalactic.com/overview/experience/
The role of sustainability in future tourism
42

43. Is Space tourism
sustainable?
The role of sustainability in future tourism
43

44. Space tourism – sustainable?
• Old technology
• Dirty and dangerous
Innovation by Virgin Galactic
• CO2 emissions
• London to New York: 1.034 t
• Suborbital space flight: 0,8 t
http://upload.wikimedia.org/wikipedia/comm
ons/4/46/Spaceship_One_in_flight_1.jpg
http://blob.freent.de/contentblob/9262/teaser
Img476x317/07-co2werte-in-der-
diskussionmpsams516029.jpg
The role of sustainability in future tourism
44

45. Space tourism – sustainable?
• Real problem: Black carbon
• Long lasting in stratosphere
• Absorbs 100 000 times more energy as CO2
• Forecast 2021: 1 000 rocket starts a year
• Climate change!
The role of sustainability in future tourism
45

46. Flying hotels
The role of sustainability in future tourism
46

47. Flying hotels
«[to] explore the world without a trace: to re-
experience travelling, timelessness and enhance the
consciousness of the beauty of the world - and to
experience spectacular and exotic places without being
intrusive or exploitative » (Jean Massaud)
The role of sustainability in future tourism
47

48. „The Aircruise“
• Designed Seymourpowell
• Supported by Samsung
http://creativeactiondesign.files.wordpress.com/2010/04/aircruise.jpeg
The role of sustainability in future tourism
48

49. 8 lattices
4 envelopes
filled with
hydrogen
Rooms and
public
spaces
Window to the
ground
Solar panels
(not in sketch)
Hight: 265 m
Weight: 396 t
Flight altitute:
3600 m
Speed: 100-150 km/h
The role of sustainability in future tourism
49

50. The „Aircruise“
http://www.dailymail.co.uk/news/article-1248159/Aircruise-touted-
scenic-new-millennium-luxury-ships-floating-U-S-37-hours.html
http://static2.stuff.co.nz/1278457931/630/3892630.jpg
http://www.spiegel.de/fotostrecke/designprojekt-aircruise-nur-
schweben-ist-schoener-fotostrecke-51470-4.html
The role of sustainability in future tourism
50

51. The „Manned cloud“
• By French designer Jean Massaud
• 40 guests and a range of 5000 km
• Sun deck
http://www.dezeen.com/2008/01/10/manned-cloud-by-
jean-marie-massaud/
The role of sustainability in future tourism
51

52. The „Aerocraft“
• By American Airship company AEROS
• First prototype already build
52
http://www.blogcdn.com/www.luxist.com/media/2006/02/flying-hotel.jpg
The role of sustainability in future tourism

53. Luxury Cruise Airship
http://www.youtube.com/watch?v=tm5RKsewmCkThe role of sustainability in future tourism
53

54. Are flying hotels
sustainable?
The role of sustainability in future tourism
54

55. Flying hotels – sustainable?
Advantages:
• No runway needed
• No noise
• No exploitation
• Environmental friendly
The role of sustainability in future tourism
55

56. Is this a possiblility for the future?
Would you like to stay in a flying hotel?
The role of sustainability in future tourism
56

57. http://malaysiandemocracy.files.wordpress.com/2012/03/jewelofsky-real1.jpg
The role of sustainability in future tourism
57

58. Transportation
The role of sustainability in future tourism
58

59. http://www.secretsofthefed.com/wp-content/uploads/2013/10/FLYING-CAR-ARTICLE-SIZE.jpg
The role of sustainability in future tourism
59

60. Flying car
• Offers choice between flying & driving
• 3-wheeled vehicle
• Combination of car, motorcycle & helicopter
• Safest type of aircrafts
The role of sustainability in future tourism
60

61. Flying car
• Can land anywhere
• Speeds of 180 km/h
• Runs on gasoline
• US & Europe are
working on digital
freeways
• $ 300,000
http://www.autoguide.com/auto-news/wp-
content/uploads//2012/04/PAL-V-Flying-Car.jpg
The role of sustainability in future tourism
61

62. TEV Project
• Started in summer 2012
• System of compact, electrically powered roadways
• Bateries are recharged during the journey
• Higher speeds
• Safer
• Zero emissions
The role of sustainability in future tourism
62

63. Hyperloop
• Superfast mode of transportation
• Solar-powered, city-to-city elevated transit
system
• Transpots via aluminum pods in enclosed steel-
tubs
• Design looks like a shotgun
The role of sustainability in future tourism
63

64. http://www.geek.com/science/meet-hyperloop-what-could-be-the-future-of-
domestic-travel-1565285/ The role of sustainability in future tourism
64

65. Hyperloop
• Reduced-pressure tube with pressurized
capsules driven withing the tube by electrtic
motors
• Takes passengers from LA to San Francisco in 30
minutes
• Up to 28 passengers
• Speed of 1200 km/h
The role of sustainability in future tourism
65

66. Japan‘s Seven Star Cruise Train
• Luxury sleeper cruise line
• Seven star is not a rating
- cuisine, nature, hot springs, history & culture, spiritual
sides, friendly hospitality & sightseeing trains
• Latest technology for a smoother ride
The role of sustainability in future tourism
66

67. Japan‘s Seven Star Cruise Train
• Large rooms with bathroom
• Each rooms is furnished differently
• 2 – 4 days: $1,500 – 4,000
http://images.gizmag.com/hero/sevenstars-7.JPGhttp://images.gizmag.com/inline/sevenstars-4.JPG
The role of sustainability in future tourism
67

68. Virtual travel
The role of sustainability in future tourism
68

69. The role of sustainability in future tourism
69

70. Concept
• “Try-before-you-buy”
• Extreme holiday
patterns
• Digital wallpaper
• Global travel will
become regulated
• Multi-generational
holidays
• Niche trips with like-
minded people
http://www.femalefirst.co.uk/travel/travel+in+trend-
254532.html
The role of sustainability in future tourism
70

71. Pros
• Easy use
• Comfortable
• Sustainable
Cons
• Not the same feeling
• Costs
www.jaunted.com people.ict.usc.edu
The role of sustainability in future tourism
71

72. Examples
WHTour aim to preserve
UNESCO heritage sites in 3D
photography, and then allow
web surfers to interact with
these images in 360 degrees,
“as if you were really there.”
Second Life (online community) is
recreating destinations virtually
Mexico as seen on Second Life
http://matadornetwork.com/bnt/6-predictions-for-the-
future-of-travel/
www.letsvisitasia.com
The role of sustainability in future tourism
72

73. Will virtual travel
replace the need for
traveling?
The role of sustainability in future tourism
73

74. Hotels
The role of sustainability in future tourism
74

75. Twitter Hotel
• SolWave Hotel Mallorca ****
• Combination of reality & virtual world
• Free Wifi & Hotel Community App
• See who is online & share experiences
The role of sustainability in future tourism
75

76. http://daylifeimages.newscred.com/imageserve/8ae9087a0d3f9b26089e592b8d44aef6/1600x.jpg
The role of sustainability in future tourism
76

77. Twitter Hotel
• #Fillmyfridge
• Twitter Pool Party
• Every corner is designed to strike new
conversations
http://i.telegraph.co.uk/multimedia/archive/02636/twitter-
suite_2636648b.jpg
The role of sustainability in future tourism
77

78. Instagram Hotel
• The 1888 Hotel
• 90 bedrooms boutique Hotel
• Combines Sidney‘s old warm charm with
modern-day comfort
http://static.wixstatic.com/media/28cd4f_30c7089
77dfcb3999e465f1c56071f99.jpg_srz_438_400_85
_22_0.50_1.20_0.00_jpg_srz
The role of sustainability in future tourism
78

79. Instagram Hotel
• Users with more than 10,000 followers get a free
stay
• Best picture of the month gets a free stay
• Picture perfect Package
• Insta-Sightseeing
The role of sustainability in future tourism
79

80. http://resources1.news.com.au/images/2013/07/25/1226684/860049-b2298fee-f274-11e2-86b2-
db7941f3673f.jpg
http://images.dailylife.com.au/2013/09/03/4714886/sydney-
829-620x349.jpgThe role of sustainability in future tourism
80

81. How do you feel after
seeing all the
presentations?
The role of sustainability in future tourism
81

82. „Change is the law of life. And those
who look only to the past or present
are certain to miss the future”.
(J.F. Kennedy)
Source: Tourism 2023
The role of sustainability in future tourism
82

83. http://www.pitprogram.com/wp-content/uploads/2013/08/earth.jpg
The role of sustainability in future tourism
83