Heroes Of Mobile Fundraising

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My presentation on the "Heroes Of Mobile Fundraising" from the Institute Of Fundraising National Convention, 2&3 July 2013. #iofnc

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Heroes Of Mobile Fundraising

  1. 1. HeroesOfMobileFundraising InnovatorsandGameChangers OisinLunny,SeniorMarketDevelopmentManager
  2. 2. Agenda: Recap WhatsHappened PointsToRemember BeyondFundraising Heroes
  3. 3. Recap
  4. 4. "MIND THE GAP" by the Charities Aid Foundation, Sept 2012 Changingconsumerbehaviour
  5. 5. Source: nVision / Charity Awareness Monitor (nfpSynergy) Base: 1,000 online respondents aged 16+, GB MassivegrowthofSMSgiving %ofrespondents whohavegivento charityinlast3 months “Inwhichofthe followingwaysdid yougive?”
  6. 6. WhySMS? SMSareperceivedaspersonal 90%ofSMSreadwithinanhour Oneselfcontainedchannelforall Mobileuserisincontrol initialinteractionhasovercomethe biggestbarrieralready
  7. 7. WhatHappenedSince
  8. 8. Moremobiletraffic INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
  9. 9. Creatingandsharingmore INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
  10. 10. MassivegrowthofSMSmarketing
  11. 11. RegularPSMSvDirectDebit
  12. 12. RegularPSMSvDirectDebit
  13. 13. Beawareofsmartphonepenetration INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
  14. 14. Beawareofsmartphonepenetration INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
  15. 15. WhyMobile? Fasteraccesstoinformation Costsavings Higherproductivity Tightercontrol ImprovedExperience
  16. 16. PointsToRemember
  17. 17. Havea“MobileFirst”strategy Source: http://www.moroch.com
  18. 18. Anonymityisoptional Source: http://www.moroch.com
  19. 19. Buildrelationships
  20. 20. Itsall“media”
  21. 21. Learnfromotherindustries
  22. 22. Afewsuggestions.... Alerts Donationupdates Completionofevents Cross-promotions Bespokereporting Staffcoordination
  23. 23. Afewsuggestions.... Trainingbuddies Trainingtips Pleas Petitioncall-to-action 2-waytext OngoingengagementforallCRM
  24. 24. Afewsuggestions.... Nearestevents/location/carer Info–QandA… Jobopportunities Care-relatedalerts Missedcompletionreminders Multi-modalshortcodes
  25. 25. Afewsuggestions.... Donations-Oneoff/Recurring GiftAid MobileNetworkDemographics Totaliser MMS Push
  26. 26. Heroes
  27. 27. OpenFundraising When we found Archie, he weighed 3.2kg – just half what he should have. He hadn’t been fed for two weeks and was so close to death that his temperature didn’t register on the vet’s thermometer. Thankfully, he was brought to an RSPCA rescue centre, where he was given the food and care he desperately needed to survive. But there are many more neglected dogs like Archie – and many more hungry mouths to feed. Text FEED to 70030 to give £3 to feed and care for a dog like Archie. When we found Archie, he weighed 3.2kg – just half what he should have. He hadn’t been fed for two weeks and was so close to death that his temperature didn’t register on the vet’s thermometer. Will you help feed a dog like Archie until we can find him a home? Beaten. Neglected. Starved. The RSPCA brings private prosecutions where appropriate. Your gift will be used to further our work where it’s needed most. You will be charged £3, plus one message at your standard network rate. RSPCA willThe RSPCA brings private prosecutions where appropriate. Your gift will be used to further our work where it’s needed most. You will be charged £3, plus one message at your standard network rate. RSPCA will receive 100% of your donation, excluding O2 customers where £2.96 will be received. By using this service, you agree that we may contact you in the future. If you’d rather we didn’t, text OPTOUT to 70030.receive 100% of your donation, excluding O2 customers where £2.96 will be received. By using this service, you agree that we may contact you in the future. If you’d rather we didn’t, text OPTOUT to 70030. The RSPCA helps animals in England and Wales. Registered charity no: 219099 The RSPCA can only exist thanks to donations from people like you. So thank you in advance for your kindness.
  28. 28. OpenFundraising
  29. 29. OpenFundraising
  30. 30. OpenFundraising
  31. 31. OpenFundraising Tellacompellingstoryusingtechnology
  32. 32. Disasters&EmergencyCommittee
  33. 33. Disasters&EmergencyCommittee
  34. 34. Disasters&EmergencyCommittee • 500%increaseinSMSdonations • 60%opt-intogiftaid • Doubletheresponsefromotherchannels • 25%addedtothesedonations • Over£1,500,000raisedbySMSandGiftaid • OpenMarketprocessedover£10,000/second • RecorddonationsbymobileforDEC
  35. 35. ComicRelief
  36. 36. Usetheshortcodeeverywhere Source: http://www.slideshare.net/lailatakeh/unice-fuk-mobilelearningslaila2013
  37. 37. Lookwhereyoursupportersare
  38. 38. Source: Digital Giving Review 2012
  39. 39. Blackbaud Source:THE NEXT GENERATION OF GIVING IN THE UK 2013
  40. 40. PhonePayPlus Source: The PhonepayPlus Code Of Practice
  41. 41. DonateMobile
  42. 42. OpenMarket
  43. 43. Whatwedo OpenMarketprovidesmobilesolutionsfor enterprisestoengageandtransactwithcustomers, partnersandemployeesviathemobilechannel Ourclientstrustustopowertheirmobilebusiness
  44. 44. AcommitmenttotheThirdSector ThoughtleadershipProventrackrecord AwardwinningProventrackrecord Thoughtleadership Awardwinning Best customer service
  45. 45. MobileEngagementPlatform CharitySystems OpenMarket’sMEP Charity’saudience ! !"#$%&"'"(%)*+'$%,'(#,+',*('(#-.'-#'/012 34"'5-#67-5'"*+%*"'.#-&"22"2'2"#$%&"28'2%9.:%;"2'(,<,'%*<"+#,)-*2'<-'=->#'.#"?"##"(' @>2%*"22'2=2<"92'ABCD8',*,:=)&28'-<4"#'5"@'2"#$%&"2E',*('+"*"#,<"2'#".-#<2 " ! " D>:)F&4,**":'2>..-#<'%*&:>(%*+'!D!8'DD!8'0>248'G9,%:8'H-%&"'I'1HC'"*2>#"2'<4"'#%+4<' 9"22,+"'%2'2"*<'$%,'<4"'.#"?"##"('9"<4-(' # #
  46. 46. WhyOpenMarket? C A R E osteffectiveservice pproach eliability xperience
  47. 47. WhyOpenMarket? Committedtoalong-termpartnership
  48. 48. Findourmoreat#IOFNC @17
  49. 49. customersandpartners
  50. 50. KEEPINTOUCH... ...ORFINDMEONLINKEDIN TEXT“OISIN”TO88600

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