IoF Technology conferenceCase Study: Acorns in partnership with Aston Villa -mobile fundraising campaignDawn Curnyn Sally ...
What we’re going to cover today1. Text fundraising – why bother?2. How to get started?3. How to get your free JustTextGivi...
Text fundraising – why bother?
www.flickr.com/photos/jamescridland/613445810/REACH: You’ll be where the people are 50 million people in the UK could giv...
“I feel quite cool doing it asan older person, it’s quitetrendy!”“It is so easy and quick. Itis probably the fastest andth...
www.flickr.com/photos/doug88888/4612035503/INCOME: You’ll raise more money Unlike cash people can be automatically prompt...
Resources worth checking out1. Research findings – Charitable donations by premium-rate2. Fundraising and mobile, (Helen P...
What is JustTextGiving by Vodafone?How to get started? Choose the right service for you that aligns with your objectives...
How to get your free JustTextGiving codeOnce you’ve registered, you can:SWIM 13SWIM13£170070
 They see your charity’s unique six-digitcode on an advert, poster or banner They send a text that includes yourcharity’...
How to promote it to your supporters Once registered you can order free posters,stickers and a banner They display your ...
Which is clearer for a Father’s Day campaign?Text DADS13 £1, £2, £3, £4, £5 or £10to 70070Donate £5Text DADS135 to 70070 ...
Top tips when promoting a text codehttp://finneganbaron.blogspot.co.uk/2010/10/great-apple-taste-test.htmlAnd test, test, ...
Outdoor events work wellThese days people carry less cash, butthey always have their mobile phone!How about... Bag packin...
http://blog.justgiving.com/charities/dogs-trust-raise-1500-from-text-donations/Dogs Trust raises £1500 in two days on Face...
Your supporters can do it toowww.justgiving.com/Claire-LomasYour supporters can do it too
How your fundraisers can use JustTextGiving If JustGiving is right for your charity, thenyour supporters can also raise m...
Take Acorns/AVFC Partnership +
Registered charity no. 700859Registered charity no. 700859http://blog.justgiving.com/community/half-time-fundraising/
Result(s)!
Registered charity no. 700859Registered charity no. 700859Dawn.curnyn@acorns.org.uk
Registered charity no. 700859Registered charity no. 700859THANK YOUDawn Curnyn Sally ChambersDigital marketing manager Hea...
IoF Tech conference: Acorns in partnership with Aston Villa - mobile fundraising campaign (Sally Chambers, JustGiving; Daw...
IoF Tech conference: Acorns in partnership with Aston Villa - mobile fundraising campaign (Sally Chambers, JustGiving; Daw...
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IoF Tech conference: Acorns in partnership with Aston Villa - mobile fundraising campaign (Sally Chambers, JustGiving; Dawn Curnyn, Acorns Hospice)

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This presentation covers the fundamentals of text giving fundraising, how it can help charities raise more money and includes a case study from Acorns Hospice.

Content:
Text fundraising - why bother?
How to get started
How to get your free JustTextGiving code
How to promote it to your supporters
Examples of how to raise money via text donations
How your supporters can do it too
Acorns Hospice case study

Presentation by Sally Chambers, JustGiving and Dawn Curnyn, Acorns Hospice

Presentation by Sally Chambers, JustGiving

Published in: Business, Technology
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IoF Tech conference: Acorns in partnership with Aston Villa - mobile fundraising campaign (Sally Chambers, JustGiving; Dawn Curnyn, Acorns Hospice)

  1. 1. IoF Technology conferenceCase Study: Acorns in partnership with Aston Villa -mobile fundraising campaignDawn Curnyn Sally Chambersdawn.curnyn@acorns.org.uk sally@justgiving.com@acornshospice @salleeannwww.acorns.org.uk www.justgiving.com/charities
  2. 2. What we’re going to cover today1. Text fundraising – why bother?2. How to get started?3. How to get your free JustTextGiving code4. How to promote it to your supporters5. Examples of how to raise money via text donations6. How your supporters can do it too7. Acorns case sudy
  3. 3. Text fundraising – why bother?
  4. 4. www.flickr.com/photos/jamescridland/613445810/REACH: You’ll be where the people are 50 million people in the UK could give to your charity on their mobile phones 90% of UK adults use a mobile phone everyday An even distribution across age (until 65) and social class
  5. 5. “I feel quite cool doing it asan older person, it’s quitetrendy!”“It is so easy and quick. Itis probably the fastest andthe easiest way.”“Your phone is just therewhen they ask for adonation. I do it because Iwant to and I don’t forget“You’re not disclosing yourbank details… so it feelsquite safe. The safest wayprobably!”If you want the voice of the people, ask for the people...
  6. 6. www.flickr.com/photos/doug88888/4612035503/INCOME: You’ll raise more money Unlike cash people can be automatically prompted to add Gift Aid Changing lifestyle habits – people carry less cash, but always have their phone Recent research – 60% say giving by text is their favourite way of giving Regular text giving has potential to reduce attrition rates ass. with direct debit
  7. 7. Resources worth checking out1. Research findings – Charitable donations by premium-rate2. Fundraising and mobile, (Helen Pattison, UNICEF)3. How to maximise text donations4. Ordering your free JustTextGiving marketing materials5. Any time, any place, anywhere – mobile, the Martini channel6. How can charities use mobile
  8. 8. What is JustTextGiving by Vodafone?How to get started? Choose the right service for you that aligns with your objectives If it’s your first campaign, JustTextGiving by Vodafone is a risk-free option Its free for you to use Its free for your supporters And you get 100% of every donation
  9. 9. How to get your free JustTextGiving codeOnce you’ve registered, you can:SWIM 13SWIM13£170070
  10. 10.  They see your charity’s unique six-digitcode on an advert, poster or banner They send a text that includes yourcharity’s code and an amount(for example, SWIM13 £10) to 70070 They’ll then receive a thank youmessage and a link to an online form Here they can confirm whether or notthey’re a UK tax payer That way, your charity benefits from anextra 25% through Gift AidHow it works for donors
  11. 11. How to promote it to your supporters Once registered you can order free posters,stickers and a banner They display your charitys code so you canpromote it easily to your supporters
  12. 12. Which is clearer for a Father’s Day campaign?Text DADS13 £1, £2, £3, £4, £5 or £10to 70070Donate £5Text DADS135 to 70070 Decide the amount you thinkpeople will give e.g. £1, £2,£5 or even £10 Promote just that value =less confusion and a moredecisive CTA (call to action)
  13. 13. Top tips when promoting a text codehttp://finneganbaron.blogspot.co.uk/2010/10/great-apple-taste-test.htmlAnd test, test, test!
  14. 14. Outdoor events work wellThese days people carry less cash, butthey always have their mobile phone!How about... Bag packing in supermarkets Sunday congregations Cake bake sales If you’re hosting a formal dinner, whynot make your text code a tablefeature? You could hand out flyers at a live gig Decorate bunting and balloons at yourlocal fete Put you text code on the tickets foryour comedy night
  15. 15. http://blog.justgiving.com/charities/dogs-trust-raise-1500-from-text-donations/Dogs Trust raises £1500 in two days on Facebook One quiet Friday + didn’t have anything scheduled A simple ask that they dubbed FUNdraising Friday Started with a Facebook post explaining that if eachof their 200,000+ fans donated £2 they could makenearly half a million pounds So much positive feedback that they extended it toSaturday and early Sunday, renaming it FUNdraisingWeekend!
  16. 16. Your supporters can do it toowww.justgiving.com/Claire-LomasYour supporters can do it too
  17. 17. How your fundraisers can use JustTextGiving If JustGiving is right for your charity, thenyour supporters can also raise moneywith JustTextGiving They’ll get one free with their fundraisingpage You can share our tips + resources tohelp them along...Shh you can use some of these even if you’renot registered with JustGiving ;)• Here’s a poster they canpersonalise• And some top tips on oursupport hub
  18. 18. Take Acorns/AVFC Partnership +
  19. 19. Registered charity no. 700859Registered charity no. 700859http://blog.justgiving.com/community/half-time-fundraising/
  20. 20. Result(s)!
  21. 21. Registered charity no. 700859Registered charity no. 700859Dawn.curnyn@acorns.org.uk
  22. 22. Registered charity no. 700859Registered charity no. 700859THANK YOUDawn Curnyn Sally ChambersDigital marketing manager Head of charity marketingdawn.curnyn@acorns.org.uk sally@justgiving.comvia twitter @acornshospice @salleeannwww.acorns.org.uk www.justgiving.com/charities

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