Paul Beadle began his career in journalism before moving into public relations where he quickly began to specialise in financial services, working for brands including NatWest, Santander and SwiftCover.com. Paul is Head of Social at Nationwide. Read Paul's presentation 'How to build a social media strategy to meet your business's needs' from Oi15!

1. How to build a social
media strategy to
meet your business
needs
Paul Beadle, Head of Social
Media & Digital
Communications

2. Northampton Town and County Freehold Land
Society
Formed 1848, later became the Anglia Building
Society
We’re very old
But we’ve always been
innovators

3. UK’s first online bank

4. Top rated banking app

5. Impulse Saver

6. First smart watch app

7. Apple Watch coming

8. Nationwide Now

9. First 24/7 Twitter on High

10. Customer demand is
driving innovation
Innovation is
boosting usage &
service

11. 43% growth in mbl users
65% increase in mbl
transactions37% rise in digital log-ins
21% more digital sales

12. Branch: 1 visit per month
Internet: 6 visits per month
Mobile: 18 visits per month

13. But are we losing the
personal touch?
That’s where social
media can help

14. We started with the
most important thing.
Our reputation
Why Social Media?

15. Social media drives
news

16. Social media amplifies

17. Our
reputation
was good

18. October 2011: Set up @NationwidePress Twitter
January 2012: Implemented online monitoring
September 2011: Social Media Team created
December 2011: Began social media project
December 2011: Social Media Forum of key stakeholders
December 2011: Created governance
Throughout 2012:
Created Main Sites

19. Reputation Management
19
• Issues monitoring and
management
• Engaging the media and key
influencers

20. Customer Service & Support
20
• Boost customer satisfaction
• Proactive customer service &
support

21. Engaging Members
21
• Our brand • Our values

22. Engaging our people
22
• Bringing PRIDE to
life
• A great place to work

23. Even the boss

24. And when it works…

25. People share their experiences with
you.
And each other

26. 26
We asked members and employees to
share what made their world go round

27. 27

28. My tips
Why social?
Keep it real
Get everyone on
board

29. @paulbeadle
paul.beadle@nationwide.co.uk