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Who am i ?
10 years in the digital ecosystem as digital strategist !
Accor Group - E-marketing
Vitam - Digital Agency Co-f...
Today
Do you know the Belgian digital habits ? No ?
Then, how can you make effective digital content and campaigns ?
A revolution doesn’t happen when society adopts new tools, it happens when society adopts new
behaviors.
Clay Shirky, USNO...
CEDRIC/C

Today, only 40% of world population have access to internet
1,2 billion people around the world
watched on average 18 hours each of online video in Feb 2012
384 millions Europeans online
for 29,8 hours each month
Europe digital activities evolution
7,1 Million
Belgian online

81% Belgian

are connected

13,6 hours
by week online
Percent composition of total internet visitors
Belgium digital activities evolution
Digital activities worldwide, europe and belgium
Average hours on social media
June 2011

June 2012

9
8,4

6,75

6,6
6

5,8

4,5

6
5,2

4,5

4,2

4,4

4,5
3,7
2,8

2,25
...
Social networks in belgium
Digital belgian habits about brands
Top website in Belgium
Each belgians are making

Search in Belgium

150
search every month
Search in Belgium
Belgium digital devices used in 2012
When belgian are connected on which device ?
22%

of
smartphones
adoptions
in Belgium
36%

of users make everyday search
on their smartphone
Influencers

Networkers

Communicators

Aspirers

Knowledge-Seekers

Functionals
Thank you
CEDRIC/C
Blog: www.cedricc.be
Twitter: @cedricc_be
Email: cedric@mountainview
Belgian digital habits - DMF 2013
Belgian digital habits - DMF 2013
Belgian digital habits - DMF 2013
Belgian digital habits - DMF 2013
Belgian digital habits - DMF 2013
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Belgian digital habits - DMF 2013

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Belgian digital habits - DMF 2013

  1. 1. Who am i ? 10 years in the digital ecosystem as digital strategist ! Accor Group - E-marketing Vitam - Digital Agency Co-founder Danone Group - Head of digital Mountainview agency - Co-founder
  2. 2. Today Do you know the Belgian digital habits ? No ? Then, how can you make effective digital content and campaigns ?
  3. 3. A revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors. Clay Shirky, USNOW
  4. 4. CEDRIC/C Today, only 40% of world population have access to internet
  5. 5. 1,2 billion people around the world watched on average 18 hours each of online video in Feb 2012
  6. 6. 384 millions Europeans online for 29,8 hours each month
  7. 7. Europe digital activities evolution
  8. 8. 7,1 Million Belgian online 81% Belgian are connected 13,6 hours by week online
  9. 9. Percent composition of total internet visitors
  10. 10. Belgium digital activities evolution
  11. 11. Digital activities worldwide, europe and belgium
  12. 12. Average hours on social media June 2011 June 2012 9 8,4 6,75 6,6 6 5,8 4,5 6 5,2 4,5 4,2 4,4 4,5 3,7 2,8 2,25 0 Total 15 - 24 25 - 34 35 - 44 45 - 54 55+
  13. 13. Social networks in belgium
  14. 14. Digital belgian habits about brands
  15. 15. Top website in Belgium
  16. 16. Each belgians are making Search in Belgium 150 search every month
  17. 17. Search in Belgium
  18. 18. Belgium digital devices used in 2012
  19. 19. When belgian are connected on which device ?
  20. 20. 22% of smartphones adoptions in Belgium
  21. 21. 36% of users make everyday search on their smartphone
  22. 22. Influencers Networkers Communicators Aspirers Knowledge-Seekers Functionals
  23. 23. Thank you CEDRIC/C Blog: www.cedricc.be Twitter: @cedricc_be Email: cedric@mountainview

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