Reshoring in italy

1. Reshoring in Italy
The case of the
Global Garden Products
Group members:
Crosato Dario, Gashi Endrit,
Mazzon Gioele, Pan Raisa,
Sabbadin Denis, Volpe Valentina

2. What is reshoring?
Reshoring is the relocation
of previously offshored or
outsourced activities back to
the country of origin
of the parent company
Reshoring phenomenon
took-off in 2010 and it is
growing year by year in
different countries
USA
326
ITALY
121
UK
68
GERMANY
63
OTHER
COUNTRIES
478
RESHORING OVERVIEW
http://www.ilsole24ore.com/art/impresa-e-territori/2016-05-
23/italia-prima-linea-reshoring-090139.shtml?uuid=ADaYeTN

3. Reshoring in Italy

4. Global Garden Products
GGP is an European
leader in the production
of lawn mowers and
powered garden
equipment
It serves OEMs, private
label industries, and
consumers in Italy and
abroad.
GGP was founded in
2000 and is based in
Castelfranco Veneto,
Italy.
Production plants in
• Campigo and
Castelfranco Veneto (Italy)
•Poprad (Slovakia)
•Guangzhou (China)

5. Leading position in Europe,
under such brands as Stiga,
with increasing revenues in
the last years (€426 Billions in
2015).
•1550 employees worldwide.
•13 sales subsidiaries in
major European countries.
•Over one million products
per year in over 70 countries.
GGP Overview
2011-2015 Revenues
http://www.reportaziende.it/global_garden_products_
italy_spa

6. GGP Through Time
2000 – STIGA, ALPINA,
MOUNTFIELD e
CASTELGARDEN found
the GGP group.
2001
New plant in
SWEDEN
2006
New plant in
SLOVAKIA
2007
New plant in
GUANGZHOU
(Cina)
2012
Reshoring in
CASTELFRANCO
VENETO

7. GGP Production in Castelfranco
 In 2012 the high quality
production was moved from
Sweden to Castelfranco.
 Focus on efficiency, high
quality and customer servicies.
 They employee 600 people.
 In Italy, GGP focus on the
R&D, Marketing and Product
Management.

8. Why is GGP reshoring?
http://espresso.repubblica.it/affari/2014/12/10/news/
torna-a-casa-azienda-1.191322
 Skilled workforce
 High level of R&D resources
 Lower labour costs
 MADE IN ITALY label