1. Hartmut Jenner Vorsitzender der Geschäftsführung Alfred Kärcher GmbH & Co. KG
COMPANY PRESENTATION
ALFRED KÄRCHER GMBH & CO. KG
2. COMPANY HISTORY: 1935 – 1974
Kärcher Company Presentation 20152
Foundation of company by Alfred Kärcher
Development of first
European hot-water high-
pressure cleaner
Strategy of diversification: Extention of the production program to a
new range of products such as facility casings, plastic hollows, etc.
Early death of the
founder
Strategy of concentration on the core
business high-pressure cleaning. Color
changed from blue to yellow
1950 19741935 1959
3. COMPANY HISTORY: 1980 – 2004
Kärcher Company Presentation 20153
Death of Irene
Kärcher
Strategy of concentration on cleaning
Kärcher enters consumer business with first
portable pressure washer, the HD 555 profi
198919841980 20042001
Strategy 2010: Strategic focus on brand, target groups,
distribution channels and innovations
Development of the
business unit Water
Treatment
Market leader North America
commercial high-pressure
cleaners and floor care
4. COMPANY HISTORY: 2009 – TODAY
Kärcher Company Presentation 20154
2011 today2009 2013
Product range of
3.000 products
Expansion of the consumer business
to garden products
Strategy 2020: Transformation of Kärcher into a
customer-centric cleaning technology company
Strategy 2020.
Worldwide presence
Strengthening of market position in the field of municipal and
industrial products
Color change of professional
products from yellow to
anthracite
2010
5. SALES DEVELOPMENT
Kärcher Company Presentation 20155
19
107
219
461
633
955
1.106
1.526
2.116
1974 1980 1985 1990 1995 2000 2005 2010 2014
in Mio. EUR
6. DEVELOPMENT OF UNITS SOLD
Kärcher Company Presentation 20156
4 73 197
808
2.254
4.378
5.535
7.280
12.722
1974 1980 1985 1990 1995 2000 2005 2010 2014
in T pcs.
8. 72 91 128
402 451
591
842
1.205
1.534
15 19
37
112
211
140
251
381
534
1975 1980 1985 1990 1995 2000 2005 2010 2014
KÄRCHER IS INNOVATION LEADER IN CLEANING TECHNOLOGY
Kärcher Company Presentation 20158
Innovation is the result of a well defined innovation process
involving over 900 employees working in R+D
Kärcher sets new standards in cleaning technology
with more than 1.500 patents and registered designs
Active patents
Patents and registered designs
9. INNOVATION IS NOT A COINCIDENCE:
90% OF PRODUCTS SOLD ARE LESS THAN 5 YEARS OLD
Kärcher Company Presentation 20159
Age of units
(in % of units sold in 2014)
> 7 years
0 to 5 years
6 to 7
years
90%
5%
5%
10. KÄRCHER WORLDWIDE
Kärcher Company Presentation 201510
40.000
50.000
Sales abroad of world GDP covered
Distributors
Service points
100
60
Subsidiaries
Countries
85% 95%
11. WE OFFER ONE-SOURCE SHOPPING
Kärcher Company Presentation 201511
Accessories Detergents Know-howMachines Service
12. BUSINESS UNITS
Kärcher Company Presentation 201512
10 Product-Groups
12 Customer-Groups
Professional
Outdoor
Cleaning
Indoor
Cleaning
Home & Garden
Garden
Futuretech
The three Kärcher business units
13. PRODUCTION AND LOGISTICS LOCATIONS IN GERMANY
Kärcher Company Presentation 201513
Duisburg
Winnenden
Schwaikheim
Illingen
Gissigheim
Obersontheim
LZ Obersontheim
Bühlertal
Waldstetten
14. WE HAVE 23 PRODUCTION AND LOGISTICS FACILITIES
AROUND THE WORLD
Kärcher Company Presentation 201514
8
23
1
5
1
1
1
Germany
USA
Mexico
Brazil
China
Italy Romania
Logistics facilities
Production facilities
1
