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ICPC Foundation Social Media Strategy - Nyah Phengsitthy.pdf
- 1. ICPC Foundation Social Media How to create effective and relevant social media content based on recent data SOCIAL MEDIA STRATEGY NYAH PHENGSITTHY | ELON UNIVERSITY
- 2. ICPC COMMUNCATION GOALS Shine the spotlight on the world’s brightest young computer programmers Present the sponsors to a tech- interested audience that may be interested in working for them Make sure staff is highlighted positively — their presence in ICPC media is their form of compensation
- 3. WHAT YOU WANT TO SEE Impact demonstration: engagement metrics on social media for the purposes of interesting sponsors Social media engagement on: content that makes contestants look good, content on sponsors and content on staff
- 5. Executive Summary All three platforms do an excellent job at promoting students, but could promote staff more Promotion of competitions and contests is high All three platforms are diverse in publishing content All three platforms are generally active Facebook and Twitter have the heavier data, yet could use more work What did I learn?
- 6. Facebook Currently 551K followers 137 reviews with a 5 star rating Content based on meeting the teams, congratulatory posts, motivation, contest information, sign up Most organic reach: 22,144 Most organic impressions: 26,849 Most lifetime engaged users: 3,235 Most people page likes and engaged with post: 1,432
- 12. Suggestions for Facebook Continue/increase posts on "Meet the Team" Share less posts and create organic content Publish more in the morning Decrease investment in paid engagement
- 13. Facebook KPIS Continue/increase posts on "Meet the Team" KPI: Likes/shares Share less posts and create organic content KPI: Number of people engaging Publish more in the morning KPI: Impressions/engaged users Decrease investment in paid engagement KPI: Engagement/page likes
- 14. Twitter Currently 18.3k followers 7,613 tweets and active Fitting content to 280 or less characters Content based on champion winners, motivational quotes, meeting the teams, program promotion Great use of hashtags Retweets: 129 Likes: 486 User profile clicks: 440 URL clicks: 1992 Detail expands: 678 Replies: 2 Hashtag: 55
- 18. Most Impressions
- 19. Most Engagement
- 21. Suggestions for Twitter Increase posts on "Meet the Team" Continue organization announcements Enhance Twitter replies Increase sponsorship on increasing skills
- 22. Twitter KPIS Increase posts on "Meet the Team" KPI: impressions/engagement Organization announcements KPI: details expanded/URL clicks Enhance Twitter replies KPI: impressions/engagement Increase sponsorship on increasing skills KPI: impressions/engagement
- 23. YouTube 20k subscribers Active in terms of publishing every competition, extremely organized YouTube channel Video views range from a couple hundred to thousands
- 25. Most impression click through rate
- 26. Most watch time hours
- 27. Engagement...
- 28. Suggestions for YouTube Increase preparation videos Publish more reaction videos Boost staff highlights Add more to video description
- 29. YouTube KPIS Increase preparation videos KPI: Views Publish more reaction videos KPI: Impression click-through rate Boost staff highlights KPI: Views Add more to video description KPI: Impressions click-through rate
- 30. Conclusion & upcoming goals Continue promotion on student programers Highlight staff more on all platforms Continue paid sponsorships on Twitter