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Presentation1 nordstrom 2

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Marketing Strategy Incorporated by Nordstrom

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Presentation1 nordstrom 2

  1. 1. About Us… American Upscale U.S Fashion retailer founded by John Nordstrom in 1901
  2. 2. •Currently, they comprise of: 1. 112 Full line stores 2. 69 Nordstrom rack clearance stores 3. 2 Jeffery boutiques 4. 1 Clearance store
  3. 3. Loyalty Programs and Rewards
  4. 4. The Nordstrom Family • Nordstrom treats its customers like its most valued asset and consists of exclusive and unique customer policies, such as: 1. Their “No question asked” return policy 2. Various customer loyalty programs 3. They have just one rule, “Use good judgement at all situations”
  5. 5. Social Media Influence • The Management at Nordstrom uses social media very efficiently • They make use of it to remind people about their upcoming sales • To address any of their concerns • To post pictures about new arrivals Nordstrom <3
  6. 6. Sale! Sale! SALE! • The Half yearly sale is the most known sale for Nordstrom • “Pin it to win it” is a new program started by them to keep their customers engaged • They have some or the other offers going on throughout the year
  7. 7. Nordstrom’s Strategy 1. Luxury and personalization 2. Upscale fashion merchandiser 3. Unmatched customer service 4. Unique consumer profile That is why, People Love Nordstrom!
  8. 8. Customer Service •Known for quality, Service and Trust •Customers stay Loyal even at hard times •Every time they open a new store, they help raise money for local charities
  9. 9. Human Relations • The Management at Nordstrom values its employees as much as its customers • They believe in making work fun • They provide great growth and career development opportunities for their employees
  10. 10. CSR • In 2015, they recycled 90% of their waste • They take care of communities + Respect Environment • Charitable programs: Treasure & Bond United way Shoes that fit And many more… “We’re Going To Leave It Better Than We Found It”
  11. 11. Case Analysis ?
  12. 12. • How else can Nordstrom continue to provide exceptional custome r service and increase brand loyalty?
  13. 13. 1) Continue Understanding and pleasing customers like no one else does 2) Continue to provide High Quality products
  14. 14. 3) Give customers an experience to remember 4) Cultivate a customer lifetime value
  15. 15. 5) Cultivate customer relationships 6) Increase brand loyalty
  16. 16. •What are Nordstrom’s greatest risks and who are its biggest competitors?
  17. 17. Competitors
  18. 18. Risks #1 Limited commercials and advertisements #2 Expensive #3 Not having products that the consumers desire
  19. 19. Summary 1. 2. 3. 4. 5. 6. 7. 8. 9. About Us Loyalty and rewards Nordstrom family Social media influence Nordstrom’s Strategy Customer Service Human Relations Case Analysis CSR
  20. 20. Disclaimer • Created By: Nuzhat Shaikh, Chetana’s H.S College Mumbai, during an Internship by Prof. Sameer Mathur IIM Lucknow. (See www.IIMInternship.com)

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