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Promotions presentation

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Promotions presentation

  1. 1. Andrea Beham<br />Avery Callon<br />Tory Dawson<br />Taylor Malloy<br />Zach Smith<br />
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  3. 3. Bass Pro Shops History<br />Founded in Missouri in the year 1972<br />by John L. Morris<br />
  4. 4. Product Lines <br />Archery<br />Fishing<br />Hunting<br />Boating<br />ATVs/UTVs<br />Casual Apparel<br />Camping<br />
  5. 5. NEW<br />
  6. 6. Mission Statement<br />“To be the leading merchant of outdoorrecreational products inspiring peopleto love, enjoy, and conserve the greatoutdoors.”<br />
  7. 7. Marketing Considerations<br />Lower than competitors pricing but great quality <br />Entry level products  <br />Will be sold at all of our locations no matter the geography, online and in catalogs<br />Promoting across several media vehicles<br />
  8. 8. Target Market/Target Location <br />Men ages 10-65, then women<br />Continue to target loyal customers but also target new consumers<br />Interest in extreme sports and enjoy the outdoors<br />Geographically: north and south central regions - good climate<br />Ideal= gregarious, outdoorsy, adventure seeking, and impulsive<br />Psychographic segmentation- target by interests, activities and opinions<br />Action oriented- Experiencers that are young, enthusiastic<br />
  9. 9. Health<br />Idea of vacation<br />Adrenaline<br />Benefits<br />
  10. 10. Packaging/Store Layout <br />
  11. 11. Competition<br />Cabela’s<br />REI<br />Academy<br />Bike World<br />
  12. 12. Media Strategy<br />Magazine Ads<br />In-store advertising<br />Billboards<br />Event Sponsorship<br />"On the Edge“<br />Catalog<br />Internet<br />Direct Mail Coupons<br /> <br />
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  14. 14. Media Strategy<br />Magazine Ads<br />In-store advertising<br />Billboards<br />Event Sponsorship<br />"On the Edge“<br />Catalog<br />Internet<br />Direct Mail Coupons<br /> <br />
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  17. 17. Media Strategy<br />Magazine Ads<br />In-store advertising<br />Billboards<br />Event Sponsorship<br />"On the Edge“<br />Catalog<br />Internet<br />Direct Mail Coupons<br /> <br />
  18. 18.
  19. 19. Budget<br />
  20. 20. SWOT Analysis<br />
  21. 21. Questions??<br />BREAKING NEWS<br />

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