Cottage inn

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Cottage inn

  1. 1. COTTAGE INN The future of…..
  2. 2. History of Cottage Inn  Opened in 1948 in Ann Arbor  Expanded to Carryout's in 1978  Currently have 77 company and Franchise stores
  3. 3. Goals for Company  To expand and grow their number of stores  Continue selling a great tasting product for a great price  Get their name out there on par with Pizza Hut, Dominoes, and Little Caesars in Michigan
  4. 4. Social Marketing  Blogs  Brand monitoring  Photo sharing
  5. 5. Current Ideas  Need to improve current forms of Social Marketing i. Facebook ii. Twitter
  6. 6. New Ideas  Surveys  Online video  Discussion boards and forums  Podcasting
  7. 7. Action Plan  Huge marketing blitz I. Runs from April 1-Oct. 31 II. Starts with setting up base marketing III. August 1 – start attacking for Halloween
  8. 8. Target Audience  People 16-40  They are typically the most willing to accept new media  16-24 has the most free money to spend on food
  9. 9. Success???  Black Friday for Malls = Halloween for Pizza Chains  Measure our success by growth in sales on Halloween across all 77 stores.  Goal is 40% rise in Sales on this day
  10. 10. Cost, Gets you all of this $50,000 a) Blogs, Bookmarking/Tagging, Brand monitoring, Discussion boards and forums b) Events and meet ups , Microblogging, Online video, Organization and staffing, Photo sharing , Podcasting c) Social networks: applications, fan pages, groups, and personalities
  11. 11. The Future is Now

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