Gu Youn Kim
Arby’s History
• 1964: Arby’s is founded in Boardman, Ohio
• By Leroy and Forrest Raffel Brothers.
• 1986: Arby’s Foundati...
Arby’s Company Facts
• CEO: Hala Moddelmog
• Company’s Belief : Every individual has the power to
make a difference.
• Com...
Goal & Challenge
+Goal
• Throughout SNS, company can interacting with their
customers. Ex) Twitter, Facebook
+Challenges
•...
Social Media Strategies
• Facebook
-Offering Arby’s own Facebook page which directly
connecting with customers.
• Twitter
...
Facebook
• Facebook
• Currently 149,575 people fans.
• Update new promotions frequently.
• Attribute coupons
• Tool of the...
Twitter
• Twitter
• Update recently news and promotions
• Create campaign that asks followers to tweet about
new promotion...
Google AdWords
• Google AdWords
• Need to make ad, especially when people type of
any Arby’s keywords.
• Not targeting new...
Metrics of Success
• Facebook
-Tracking the number of request their customers.
• Twitter
-Tracking the number of followers...
Timeline & Budget
Budget
Facebook
Twitter
Adword
• - We suggest that the company’s
funds’ 80% will go toward
Facebook, Twi...
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Final ppt

  1. 1. Gu Youn Kim
  2. 2. Arby’s History • 1964: Arby’s is founded in Boardman, Ohio • By Leroy and Forrest Raffel Brothers. • 1986: Arby’s Foundation formed, establishing Arby’s philanthropic organization • Triarc Companies, Inc. merged with Wendy’s International, Inc. to form Wendy’s/Arby’s Group, Inc.
  3. 3. Arby’s Company Facts • CEO: Hala Moddelmog • Company’s Belief : Every individual has the power to make a difference. • Company’s vision : “To provide a mentor for every child who needs or wants one,” • 6 values: Dream Big, Work Hard, Get it Done, Play Fair, Have a Fun, Make a Difference. • 48 States, more than 3,000 restaurants. • Regular Roast Beef is the most popular item.
  4. 4. Goal & Challenge +Goal • Throughout SNS, company can interacting with their customers. Ex) Twitter, Facebook +Challenges • Suffering economy • Unemployment rate increase
  5. 5. Social Media Strategies • Facebook -Offering Arby’s own Facebook page which directly connecting with customers. • Twitter -Creating Arby’s Twitter account which offers any recently news so fast. • Google -Throughout Google AdWords, company creating Arby’s advertisments.
  6. 6. Facebook • Facebook • Currently 149,575 people fans. • Update new promotions frequently. • Attribute coupons • Tool of the social networks which give a reason for their customers check more often
  7. 7. Twitter • Twitter • Update recently news and promotions • Create campaign that asks followers to tweet about new promotion • Randomly choose followers, send free coupons. • Need to connect with Facebook.
  8. 8. Google AdWords • Google AdWords • Need to make ad, especially when people type of any Arby’s keywords. • Not targeting new customers • Targeting customers who are already interested in.
  9. 9. Metrics of Success • Facebook -Tracking the number of request their customers. • Twitter -Tracking the number of followers, also using Twendz and Monitter. • Google -Using Google Analytics and AdWords Reports.
  10. 10. Timeline & Budget Budget Facebook Twitter Adword • - We suggest that the company’s funds’ 80% will go toward Facebook, Twitter. • - Last 20% funds’ will go toward Adwords which means that more focus on interacting with customers. • Timeline - Before a week from Christmas, try to put promotion events on Facebook and Twitter which makes more avenues during winter season. - At that same time people who do not join Facebook or Twitter, they can watch advertisement through Adwords and think next promotion to their customers.

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