4. Addressable Market
$68.28
B
284.5 Million Vehicles
Registered in the US1
128M Commuters
Segmented Available
Market
$30.72
B $2.76B
11.5M Workers in Tech in
CA
Further Segmented
284.5M cars in US x $20 service x 12 times a year
128M commuters in US x $20 service x 12 times a year
2.3M Tech Workers in CA x $20 service x 12 times a year
The Problem we’re solving is: Cleaning your car is a hassle
Having to take time out of your day is inefficient
This is an issue for many reasons, firstly it is recommended to clean your car every two weeks
Yet after talking to many customers and doing research, the average for which people clean their cars is roughly 2.5 months
More so, qualitative data has shown me that customers cannot or will no take time out of their lives to clean their cars
It’s not a huge priority but my customers have informed me they’d pay a little more to schedule their car cleaning
In conclusion, this data tells me the current processes is a hassle and inefficient
Zaed provides a simple solution, hand car cleaning, using waterless solution
For organizations, they must allocate parking spots at their office parking lots
Organziations schedule frequent cleaning times
Lastly, organizations manage payments
From the employee’s perspective, they have park in our branded parking spots
We clean their cars at the predetermined time
Employee can simply drive away with a clean car
This is the next wave for car cleaning, digitizing the service
Hand washed, environmentally stable products
1
– Source: https://hedgescompany.com/automotive-market-research-statistics/auto-mailing-lists-and-marketing/
2 – Source: https://www.statista.com/chart/11355/how-americans-commute-to-work/
3 – Insider information at Booster (B2C) that a majority (unknown percentage) of customers requested a car cleaning with their gas.
TAM is everything car related.$ 68,280,000,000 [284.5M cars in US x $20 service x 12 times a year]
Segmented Available Market $30,720,000,000 [128M commuters in US x $20 service x 12 times a year]
Further Segmented Market (updated) [$552,000,000] = [2.3M tech workers in CA x $20 service x 12 times a year]
$2,760,000,000
Our business model is simple, we charge per cleaning
Organizations funnel payments
There are no hidden fees and it is free to host Zaed
We integrate & provide solutions to help organizations manage payments
Organizations are willing to subsidize the service or fully cover the costs if their competition is offering the same service
We save anywhere from paying $2K-$25K every year to obtain a bond from the city & permits & regulations for every year.
We bypass a majority of city & federal regulations when we use waterless car cleaning products, further supporting our claim we can scale faster than our competitors who offer car washes.
Even in the future, when counties and cities issue their own direct mandates & regulations on mobile car-washes, car-cleaning still resides outside of their rules.
Source: https://www.dir.ca.gov/dlse/Car_Wash_Polishing.htm