Did you miss our hugely popular co-hosted event ‘ Conversion Rules!’ in Manchester February 4th, 2015? Don’t worry! We’ve collected the presentations here to guide you through three critical components to increasing your conversion rate: leveraging data, personalisation and engagement. The slides feature plenty of ways to learn tangible next steps for your strategy development!
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Conversion Rules!
1. Let's Get Personal!
Delight Customers and Transform Your Conversion Rate with
Personalised Recommendations
Isaac Moshe, Marketing Director, Nosto
Conversion Rules!
Wednesday 4 February, 2015
2. Nosto enables online retailers to deliver customers a
personalised shopping experience…
!
A little bit about us…
3. Nosto enables online retailers to deliver customers a
personalised shopping experience…
!
…increasing conversion, AOV and customer retention.
A little bit about us…
4. +3.2 billion personalized recommendations generated
AN INTERNATIONAL LEADER3,500+ retailers in over 100 countries
5. Impact of Personalized Recommendations
Objectives Nosto performance
Increase Engagement +213%
Customers who clicked Nosto
recommendations spent 213%
more time on the site
Increase Average Order Value +24%
Customers who clicked Nosto
recommendations have 24% higher
Average Order Value
Boost Conversion Rate +66%
Customers who clicked Nosto
recommendations converted
66% better
6. Today’s Talk
The State of E-commerce Right now
A Proven Solution
Typical E-commerce journey
The Good, The Bad and The Ugly
Q&A
The State of E-commerce Right now :
The Growing Problem of Conversion
A Proven Solution :
Personalized Recommendations
The Good, The Bad and The Ugly :
Examples of best practices
Typical E-commerce User Journey :
Which Recommendations work best at each stage in conversion funnel
Q&A
71. Personalizing the customer journey
Pinky
Board
404
Surfboards
Cart
Page
Search
Page
Search and visited
items
!
Search and
purchased items
Recommend
Hottest Items
of the moment
!
Personalize
Content
right down to
individual
recipient
Top List
within the
category
!
Pro Tip:
Filter by brand,
price point or
other tags
Top List:
Most Popular
Right Now
Top List
showcasing store
offering
!
Personalized
Recommendations
Cart
Related items
!
Personalized
Recommendations
Cross-selling
Up-selling
!
Pro Tip:
Filter by relative
price point to
increase AOV
Cart
Page
Home
Page
Category
Page
Product
Page
Search
Page
Error
Page
E-mail