1. ● C u r r i c u l u m V i t a e
Dipl.- Betriebswirt (FH)
Norbert Weinberg
Kastanienweg 25
91083 Baiersdorf
Mobile: +49 172 270 2364
Email: norbert@die-weinbergs.de
Birthday: July, 28th
1963
Nationality: German
Personal status: married
P r o f i l e
Internationally experienced Commercial Manager for turnkey solution pro‐
jects such as Nuclear Power Plants, Industry Plants and Infrastructure Pro‐
jects. Strengths include:
- Very good general technical understanding, ensuring optimal project
structures as well as risk identification and mitigation.
- Building trustful relationships with partners ensuring commitment
to achieve targets.
- Successful management of interfaces in competitive business sce‐
narios and contract negotiation skills.
- Setup of business structures for a transparent commercial control‐
ling.
2. C u r r i c u l u m V i t a e • 1
Dipl.-Betriebswirt (FH)
Norbert Weinberg
Kastanienweg 25,
91083 Baiersdorf
+49 172 270 2364
norbert@die-weinbergs.de
● P r o f e s s i o n a l E x p e r i e n c e
Since 2012 Siemens AG, Energy Management Division, Medium Voltage & Systems
2014 ‐ 2015 ● VP Business Administration, Product Lifecycle Management
- Creating the innovation strategy for a €2Bn annual revenue business including: air
and gas insulated medium voltage switchboards, low voltage switchboards and
low voltage busbars with special focus on sustainable business plans correlated to
the market.
○ Highlights
- Developing the start‐up businesses of Generator Breaker Switchgear and Active
Power Systems from initiation to commercialization with special focus on busi‐
ness development strategy and ROI.
- Facilitating product costing for effective steering of the business through
o Creating transparency during ramp up of newly developed prod‐
ucts in order to better understand the benefit of the invested
money
o Driving the implementation of product profitability analyses as a
pilot project in order to have better levers to steer the business.
2013 ● Commercial Head, Order Execution, Global Industries
- Heading commercial order execution for Siemens AG, Germany with various set‐
ups in Cologne, Leipzig and Erlangen
○ Highlights
- Seamless integration of low voltage businesses due to merge of organizations
including new team setup for commercial tasks.
2012 ● Commercial Director, Sales & Marketing, Air Insulated Medium Voltage
- Responsible for commercial sales and business development with an order volume
of €500M.
○ Highlights
- Active management of interfaces between the regional companies, head quarter
and the factories to find the most competitive solution.
- Setting up controlling for the major orders, which have a significant impact on the
forecast
2008 ‐ 2011 Siemens AG, Oil & Gas Division, Integrated Power Solutions
2010 ‐ 2011 ● General Manager, Business Administration
- Responsible for managing the business, including a cross‐functional team with
direct reports
- Worldwide profit and loss responsibility
- Contracting totaling approx. $44M for an Integrated Power Solution in the UAE.
○ Highlights
- Cooperatively alignment of the worldwide structure of diverse stakeholders to
utilize the best capabilities, maximize success and control risk.
- Directly negotiating major customer contracts achieving substantial reduction of
major risks in EPC contracts.
3. C u r r i c u l u m V i t a e • 2
Dipl.-Betriebswirt (FH)
Norbert Weinberg
Kastanienweg 25,
91083 Baiersdorf
+49 172 270 2364
norbert@die-weinbergs.de
2008 ‐ 2009 ● General Manager, Business Administration, Pipelines and Process Pack Solutions
- Responsible for managing the business, including a cross‐functional team with
direct reports
- Worldwide profit and loss responsibility
- Setup of the new Integrated Power Solutions unit, which included cross‐divisional
cooperation with the product divisions of Energy Transmission and Energy Distri‐
bution
○ Highlights
- Clear‐up highly‐escalated business conflict through intelligent market allocation.
2000 ‐ 2008 Siemens AG, Industry Solutions Division
2006 ‐ 2008 ● General Manager Business Administration, Heat Recovery
- Responsible for managing the business, including a cross‐functional team in the
area of renewable energy and energy efficiency solutions, supplying turnkey heat
recovery plants.
- Developed and implemented the strategy for establishing this new business.
○ Highlights
- Setting up a new start‐up business in an existing organization, which has
achieved €30M in contracts since 2005, making Siemens the market leader in
Germany.
- Foundation of the German geothermal association to provide guidance for inves‐
tors and to create a network for this business field.
- Delivery of Germany’s largest and the world’s most modern geothermal plant,
which was inaugurated in June 2009 by Germany’s federal environment minister.
- Receipt of Environmental Award of Siemens AG in 2006.
2003 ‐2005 ● General Manager, Business Administration, Cement Plant Business
- Commercial Project Manager for a turnkey cement plant in Italy in an open con‐
sortium with a Japanese Contractor
- Responsible for sales of electrical and instrumentation and control solutions for
cement plants worldwide
- Responsible for planning, reporting and execution.
○ Highlights
- Resurrecting a business previously considered non‐viable.
- Managing claim negotiations successfully to ensure revenue margin.
2000 ‐2003 ● Senior Commercial Manager: International Airport of Bangalore India
- Management of cooperation between all stakeholders.
- Contractual negotiations with consortium partners and airport customer groups
- Responsible lead contact for the close alignment with Siemens Project Venture.
○ Highlights
- Lobbying with division management to support project against history of non‐
profitable airport projects.
- Detailed discussion with local entities and stakeholders to agree on scope split.
- Managing to achieve project completion even with a law change that had signifi‐
cant impacts on implementation.
- Achievement of positive revenue margins ‘against all odds’.
4. C u r r i c u l u m V i t a e • 3
Dipl.-Betriebswirt (FH)
Norbert Weinberg
Kastanienweg 25,
91083 Baiersdorf
+49 172 270 2364
norbert@die-weinbergs.de
1988 ‐ 1999 Siemens AG, KWU Nuclear Division
1997 ‐ 1999 ● Commercial Project and Sales Manager in Central Sales
- Responsible Commercial Sales Manager for Commonwealth of Independent
States.
- Commercial Proposal Manager for completion and modernization project for 2
Ukrainian nuclear power plant.
○ Highlights
- Leading negotiations with European Bank for Reconstruction and Development,
who were supposed to provide funding for the project.
- Leading negotiations with consortium partners from France, Russia the USA,
Spain, Italy and Switzerland until conclusion of the contracts.
- Leading the risk assessment for the project.
- Elaborating and realizing better business opportunities for Russian customers to
create funds to finance planned projects.
1988 ‐ 1996 ● Commercial Project and Sales Manager, Nuclear Fuel Cycle
- Commercial Team Leader for a cross functional team for the German Utility
EnBW
- Commercial Manager for building cooperation with Russian partners including
process plant, qualification and sales.
- Implementation of the central office for export and import in Hanau.
○ Highlights
- Successful inter‐country cooperation based on market entry level pricing.
● E d u c a t i o n
1985 – 1989
University of Applied Sciences – Georg‐Simon‐Ohm‐Fachhochschule Nürnberg
Master of Business Administration
1984 University of Applied Sciences – Georg‐Simon‐Ohm‐Fachhochschule Nürnberg
Mechanical Engineering
1981 ‐ 1982 Technical Secondary School
Advanced Technical College Certificate
● L a n g u a g e s
English: fluent
German: native speaker