BACKGROUND<br /><ul><li>Communications Science</li></ul>  University of amsterdam<br /><ul><li> Spotlight Effect
WebAds Mobile
Unanimis Mobile
yoMedia</li></ul>PETER EVERS<br />
MOST MISSED MEDIUM<br />20 YR<br />
CONTENT<br /><ul><li> MOBILE = PERSONAL
 APPS ARE EVERYWHERE
 MOBILE BUSINESS MODELS
 not JUST A GADGET</li></li></ul><li>
NOW IT’S PERSONAL<br /><ul><li> 91% HAS MOBILE PHONE IN AN ASRM’S LENGTH 24/7
 63% OF AMERICANS WOULD NEVER SHARE THEIR MOBILE PHONE
 REPORTING A STOLEN WALLET AS MISSING TAKES AN</li></ul>  AVERAGE OF 26 HOURS<br />  REPORTING A STOLEN MOBILE PHONE AS MI...
BMW GETS IT<br /><ul><li> WHAT DOES EVERY CAR DEALERSHIP KNOW ABOUT ITS CUSTOMERS?
NAME
ADDRESS
PHONE NUMBER
 PURCHASE DATE
 MODEL
 COLOR
 MMS-CAMPAIGN FOR A NEW SET OF WINTER TIRES
FIRST NAME
 PICTURE OF CAR
 THREE sets THE EXACT RIGHT WINTER TIRES
 NEAREST dealerSHIP
 30% OF RECIPIENTS ACQUIRED A SET OF BMW WINTER TIRES</li></li></ul><li>
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The Future of Mobile (English)

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English version of The Future of Mobile presentation at the Next Night by Generation Next.

Published in: Technology, Business

The Future of Mobile (English)

  1. BACKGROUND<br /><ul><li>Communications Science</li></ul> University of amsterdam<br /><ul><li> Spotlight Effect
  2. WebAds Mobile
  3. Unanimis Mobile
  4. yoMedia</li></ul>PETER EVERS<br />
  5. MOST MISSED MEDIUM<br />20 YR<br />
  6. CONTENT<br /><ul><li> MOBILE = PERSONAL
  7. APPS ARE EVERYWHERE
  8. MOBILE BUSINESS MODELS
  9. not JUST A GADGET</li></li></ul><li>
  10. NOW IT’S PERSONAL<br /><ul><li> 91% HAS MOBILE PHONE IN AN ASRM’S LENGTH 24/7
  11. 63% OF AMERICANS WOULD NEVER SHARE THEIR MOBILE PHONE
  12. REPORTING A STOLEN WALLET AS MISSING TAKES AN</li></ul> AVERAGE OF 26 HOURS<br /> REPORTING A STOLEN MOBILE PHONE AS MISSING <br />TAKES AN AVERAGE OF 68 MINUTES<br /><ul><li> 1 OUT OF EVERY 3 YOUNGSTERS HAS BEEN DUMPED BY TEXT</li></li></ul><li>SHUT THE F*** UP!!<br />
  13. BMW GETS IT<br /><ul><li> WHAT DOES EVERY CAR DEALERSHIP KNOW ABOUT ITS CUSTOMERS?
  14. NAME
  15. ADDRESS
  16. PHONE NUMBER
  17. PURCHASE DATE
  18. MODEL
  19. COLOR
  20. MMS-CAMPAIGN FOR A NEW SET OF WINTER TIRES
  21. FIRST NAME
  22. PICTURE OF CAR
  23. THREE sets THE EXACT RIGHT WINTER TIRES
  24. NEAREST dealerSHIP
  25. 30% OF RECIPIENTS ACQUIRED A SET OF BMW WINTER TIRES</li></li></ul><li>
  26. APP STORE<br /><ul><li> 1 centralPOINT OF distributiON
  27. 1 USER FRIENDLY ENVIRONMENT
  28. 1 TRUSTED PAYMENT SYSTEM
  29. 1 BILLION APPS IN NINE MONTHS
  30. 1 BIG SUCCESS</li></li></ul><li>FEATURE PHONES<br />
  31. APP STORE SALES<br />
  32. ADVERTISING<br /><ul><li> MAINLY extra service, NOT SEEN AS GREAT SOURCE OF INCOME
  33. content DEVALUATES BECAUSE OF UGLY ADS
  34. operators HAVE GOT THE DATA WE NEED</li></li></ul><li>WHITELABELLING<br /><ul><li> BUILD ONCE, SELL TEN TIMES</li></li></ul><li>LICENSE FEE<br />
  35. BEEJIVE (iPhone)<br />
  36. SPOTIFY (Android)<br />
  37. LAYAR (Android)<br />
  38. SHOPSAVVY (Android)<br />
  39. LOCALE (Android)<br />
  40. NATIONWIDE (iPhone)<br />
  41. FROM GADGET TO SERVICE<br /><ul><li> THE NOVELTY HAS WORN OFF
  42. WE’VE ALL SEEN THE ‘FUN APPS’
  43. apps NEED TO FULFILL A NEED
  44. SO NEED TO AVAILABLE ON ALL PLATFORMS</li></li></ul><li>PSPHONE?<br />
  45. QUESTIONS?<br />peter@yomedia.com<br />+31650604691<br />

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