This presentation looks at real-world cases of how organizations are using, or planning to use, big data technology to drive value. It looks at the different ways in which the technology is being used in a business context. Examples are drawn from Retail, Telco, Financial Services and Consumer goods.
It also develops a range of business scenarios from simple cost reduction through to new business models specifically looking at how the business case has been built and what value has been realized.
First presented by Richard Brown, Capgemini Program Lead for Business Information Management, at the IP Expo – Big Data Summit 2014.