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Nekuda DM for Tech Incubators & Start-ups
- 1. September 2010
Supporting technology incubators & start-ups
October 3 2012
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 1
- 2. ABOUT NEKUDA
WHO WE ARE
We are a full turnkey product development firm.
Driven by a multi-disciplinary team of product design,
engineering & business innovation experts.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 2
- 3. ABOUT NEKUDA
WHAT WE DO
We specialize in transforming new technologies into category leading
product solutions, that maximize business success.
Electrical Vehicle Charging Spot for Better Place
ID: NewDealDesign LLC
Product development: Nekuda DM
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 3
- 4. ABOUT NEKUDA
KEY BENEFITS
Our commitment & passion is to create products that are desirable
for the target user, feasible, manufacturable and drive viable
business propositions. We strive to deliver excellence through a
combination of robust planning, process, experience and talent.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 4
- 5. ABOUT NEKUDA
FIELDS OF EXPERTISE
Consumer Electronics (CE) Head Mounted Devices Medical & Aesthetic
User Experience (UX) Water Appliances DIY & Professional
Safety & security Consumer Products Electricity System R&D
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 5
- 6. ABOUT NEKUDA
CLIENTS
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 6
- 7. OFFERING
FOR INCUBATORS & THEIR PORTFOLIO START-UPS
Both Incubators & their start-ups can benefit from our integrated
technology & product expertise.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 7
- 8. SUMMARY
SERVICES
for Incubator for Start up
• Turnkey product design, development
• Tech assessment support
& manufacturing support
• Development plan & budget due • Support startup R&D team with core
diligence support tech development (in key areas)
• Alpha prototype development &
• Investor & strategic partner scouting
production
• Beta & “look-like work-like” prototype
• Advisory board support
design, development & production
• Marketing materials design
• Investor pitch development & design
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 8
- 9. FOR INCUBATORS
TECH ASSESSMENT & DUE DILIGENCE SUPPORT
We support Incubator due diligence & technology assessment, with
knowledge & experience defining solutions that overcome market
entry barriers, related to stakeholders, users, production & cost.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 9
- 10. FOR INCUBATORS
R&D PLANNING & BUDGETING
Our bread & butter is planning & executing development projects;
Planning to tackle key risks up front & executing with tight
monitoring & balancing quality, time & budget.
For incubators, this experience can help assess & budget start-ups.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 10
- 11. FOR INCUBATORS
LEVERAGING OUR NETWORK FOR COMMERCIALIZATION
Scouting our global cross-industry network, we efficiently identify
state-of-art benchmarks & complementary technologies,
leading to accelerated commercialization.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 11
- 12. FOR START UPS
UNDERSTANDING THE CHALLENGES
Each start-up goals, challenges & management are unique.
Our accumulated experience in our own ventures provides us insight
how to add the right value at the right time.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 12
- 13. FOR START UPS
TURNKEY PRODUCT DEVELOPMENT
Supporting start-ups with end-to-end turnkey product development,
or a range of specific services, including: core technology R&D*,
product definition & product development, product design,
production management & NPI.
*in our fields of expertise: water filtration & temperature; medical devices & precision dosing; EV power & data infrastructures; head mounted electro
optical devices ; consumer electronics & mobile; user interface & experience.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 13
- 14. FOR START UPS
INVESTOR PITCHES
With a range of our own ventures in development & commercialized,
we know the challenge of funding & partnering.
We put this design & business knowhow to use for start-ups, in
winning pitch presentation content & design.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 14
- 15. SUMMARY
SERVICES
for Incubator for Start up
• Turnkey product design, development
• Tech assessment support
& manufacturing support
• Development plan & budget due • Support startup R&D team with core
diligence support tech development (in key areas)
• Alpha prototype development &
• Investor & strategic partner scouting
production
• Beta & “look-like work-like” prototype
• Advisory board support
design, development & production
• Marketing materials design
• Investor pitch development & design
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 15
- 16. WORK SAMPLES
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 16
- 17. EMATRIX for Syneron LTD.
Clinical desktop appliance for skin rejuvenation.
Professional, approachable design optimized for high-
end dermatologists’ clinics.
The light weight, cost effective product configuration
fits in the clinic environment and supports use
scenarios & environmental requirements .
Israeli Ministry of Industry, Trade & Labor
Equipment products design award
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 17
- 18. AIRGENT for PerFaction
Airgent is a professional esthetics
applicator designed to restore and
rejuvenate skin volume – resulting in a
fresh, revitalized complexion.
A minimally-invasive platform offering a
unique combination of both immediate
and long-term skin remodeling.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 18
- 19. REGEN & APOLLO for POLLOGEN
High-end aesthetic medical device for
cellulite reduction and skin tightening.
Designed to fit with professional clinic’s
environment requirements supporting a
wide variety of treatments.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 19
- 20. STOP & POSE for ULTRAGEN
Personal anti-aging skin care technology product line.
STOP for the face and POSE for the body.
A gender neutral design inspired by premium jewelry.
Stop & Pose bring professional skin care treatment
into the home in a handheld, personal form factor.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 20
- 21. No!No! for RADIANCY
Innovative Hair Removal appliance.
Patented technology enable pain-free
hair removal.
The design exploits the new technology
while preserving the brand’s cosmetics
identity. Designed to be mass produced.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 21
- 22. ELECTRIC VEHICLE CHARGING STATION
for BETTER PLACE
Plug locking mechanism
Development of various mechanism
Leading global standardization (IEC)
Strategic planning & product design engineering: Nekuda DM
ID : NewDealDesign LLC
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 22
- 23. A smart energy control system for residential
solar/electric & electric water heaters
E-SENSE control both solar/electric and electric
residential water heaters.
It’s suitable for both new heaters and retro-fit with
existing heating systems.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 23
- 24. FAMILY for STRAUSS WATER (TAMI 4)
Family is an advanced water- cooling/heating &
filtration system that has become a break out
success establishing a new category.
Tami bar Family was designed specifically for
home and small business.
TAMI4 HOLDS APPROXIMATELY
90% OF THE WATER PURIFIER
MARKET.
Strategic planning & product design engineering:Nekuda DM
ID : NewDealDesign LLC
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 24
- 25. PRIMO for STRAUSS WATER (TAMI 4)
Next generation, high performing Tami bar.
Primo is an advanced kitchen appliance assigned to
purify and serve water for home & small business.
Strategic planning & product design engineering:Nekuda DM
ID : NewDealDesign LLC
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 25
- 26. TARGO for ELBIT SYSTEMS
Targo helmet-mounted avionics (HMA)
provides real time information on-site,
to high-performing civilian , police &
emergency pilots.
The design balances high technology,
precision & heritage.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 26
- 27. SIMBA for ELTA SYSTEMS
Simba is a tactical end-user smartphone
providing defense forces with cutting edge,
connectivity & data driven applications in
operational situations.
Designed as a part of ELTA Systems secure
future telecommunications systems solution.
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 27
- 28. NEGEV for QUALCOMM
Innovative key-fob combining functionality of
emergency call center activation & speed-
dialing to three dedicated numbers.
Product design is optimized for emergency use
pattern, with a compact, robust and sleek
look & feel.
Ot Haitzov design award
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 28
- 29. NEKUDA DM
THANKS
Noam Bernstein
Business Development
Noam@nekudadm.com
M 972-54-2630032
Nekuda DM
73 HaYarkon St. Tel Aviv
T 972-3-5163766
F 972-3-5163713
© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 29