NEKUDA DM I PROPRIETARY I 2014 I 1© ALL RIGHTS RESERVED NEKUDA DM 2014
MEDICAL WEARABLES
DESIGN PERSPECTIVE
NEKUDA DM I PROPRIETARY I 2014 I 2© ALL RIGHTS RESERVED NEKUDA DM 2014
DESIGN
APPROACH
NEKUDA
NEKUDA DM I PROPRIETARY I 2014 I 3© ALL RIGHTS RESERVED NEKUDA DM 2014
Nekuda is a full turnkey product development firm.
...
NEKUDA DM I PROPRIETARY I 2014 I 4© ALL RIGHTS RESERVED NEKUDA DM 2014
IM500 > ALTEC LANSING
TARGO > ELBIT SYSTEMSNO!NO! >...
NEKUDA DM I PROPRIETARY I 2014 I 5© ALL RIGHTS RESERVED NEKUDA DM 2014
IM500 > ALTEC LANSING
TARGO > ELBIT SYSTEMSNO!NO! >...
NEKUDA DM I PROPRIETARY I 2014 I 6© ALL RIGHTS RESERVED NEKUDA DM 2014
INTERNET OF THINGS
DEFINITION
Google Glass
The Inte...
NEKUDA DM I PROPRIETARY I 2014 I 7© ALL RIGHTS RESERVED NEKUDA DM 2014
INTERNET OF THINGS
MEGA TREND
A range of product ca...
NEKUDA DM I PROPRIETARY I 2014 I 8© ALL RIGHTS RESERVED NEKUDA DM 2014
INTERNET OF THINGS
NEST EXAMPLE
The IoT trend is ep...
NEKUDA DM I PROPRIETARY I 2014 I 9© ALL RIGHTS RESERVED NEKUDA DM 2014
INTERNET OF THINGS
COST SIZE & POWER DRIVERS
Wearab...
NEKUDA DM I PROPRIETARY I 2014 I 10© ALL RIGHTS RESERVED NEKUDA DM 2014
INTERNET OF THINGS
WEARABLES
A vision generating m...
NEKUDA DM I PROPRIETARY I 2014 I 11© ALL RIGHTS RESERVED NEKUDA DM 2014
INTERNET OF THINGS
CHALLENGE
The key challenge for...
NEKUDA DM I PROPRIETARY I 2014 I 12© ALL RIGHTS RESERVED NEKUDA DM 2014
JAWBONE CASE
IoT CASE STUDY
Hardware, keeping sens...
NEKUDA DM I PROPRIETARY I 2014 I 13© ALL RIGHTS RESERVED NEKUDA DM 2014
JAWBONE (1st Gen) CASE
IoT CASE STUDY
http://www.e...
NEKUDA DM I PROPRIETARY I 2014 I 14© ALL RIGHTS RESERVED NEKUDA DM 2014
JAWBONE (1st Gen) CASE
IoT CASE STUDY
http://www.e...
NEKUDA DM I PROPRIETARY I 2014 I 15© ALL RIGHTS RESERVED NEKUDA DM 2014
USER CENTERED
HARVARD BUSINESS REVIEW – REALITY CH...
NEKUDA DM I PROPRIETARY I 2014 I 16© ALL RIGHTS RESERVED NEKUDA DM 2014
USER CENTERED
HARVARD BUSINESS REVIEW – REALITY CH...
NEKUDA DM I PROPRIETARY I 2014 I 17© ALL RIGHTS RESERVED NEKUDA DM 2014
USER CENTERED
HARVARD BUSINESS REVIEW – REALITY CH...
NEKUDA DM I PROPRIETARY I 2014 I 18© ALL RIGHTS RESERVED NEKUDA DM 2014
USER CENTERED
REALITY CHECK
NEKUDA DM I PROPRIETARY I 2014 I 19© ALL RIGHTS RESERVED NEKUDA DM 2014
INTERNET OF THINGS
BEST PRACTICE
The best wearable...
NEKUDA DM I PROPRIETARY I 2014 I 20© ALL RIGHTS RESERVED NEKUDA DM 2014
INTERNET OF THINGS
USER AT CENTER
Balancing the us...
NEKUDA DM I PROPRIETARY I 2014 I 21© ALL RIGHTS RESERVED NEKUDA DM 2014
INTERNET OF THINGS
UX OF LIFE
Actually, Internet o...
NEKUDA DM I PROPRIETARY I 2014 I 22© ALL RIGHTS RESERVED NEKUDA DM 2014
Who
When
How
What
FRAMING WEARABLES
NEKUDA IoT
Lar...
NEKUDA DM I PROPRIETARY I 2014 I 23© ALL RIGHTS RESERVED NEKUDA DM 2014
Who
When
How
What
Who are they? How do
they live? ...
NEKUDA DM I PROPRIETARY I 2014 I 24© ALL RIGHTS RESERVED NEKUDA DM 2014
USER
USECASE
PERCEPTION
INTEGRATED
MEDICAL WEARABL...
NEKUDA DM I PROPRIETARY I 2014 I 25© ALL RIGHTS RESERVED NEKUDA DM 2014
NEKUDA METHODOLOGY for WEARABLES
NEKUDA
Especially...
NEKUDA DM I PROPRIETARY I 2014 I 26© ALL RIGHTS RESERVED NEKUDA DM 2014
IoT FRAMING AS PROBLEM & SOLUTION FITTING
ABOUT NE...
NEKUDA DM I PROPRIETARY I 2014 I 27© ALL RIGHTS RESERVED NEKUDA DM 2014
User
360° SERVICES
NEKUDA IoT
Tech &
System
Produc...
NEKUDA DM I PROPRIETARY I 2014 I 28© ALL RIGHTS RESERVED NEKUDA DM 2014
User
Tech &
System
Product
Design
UX Apps & Interf...
NEKUDA DM I PROPRIETARY I 2014 I 29© ALL RIGHTS RESERVED NEKUDA DM 2014
User
360° SERVICES
NEKUDA IoT
Tech &
System
Produc...
NEKUDA DM I PROPRIETARY I 2014 I 30© ALL RIGHTS RESERVED NEKUDA DM 2014
User
360° SERVICES
NEKUDA IoT
Tech &
System
Produc...
NEKUDA DM I PROPRIETARY I 2014 I 31© ALL RIGHTS RESERVED NEKUDA DM 2014
NEKUDA IoT
UX OF LIFE
When we approach designing a...
NEKUDA DM I PROPRIETARY I 2014 I 32© ALL RIGHTS RESERVED NEKUDA DM 2014
THANK YOU.
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Nekuda dm medical wearable design - march 2014

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Medical Wearables design combines the challenges of medical devices design (FDA, clinical trials, usability) with the challenges of wearables design (miniaturization, power management, hardware, flexes, mechanical, materials)...
In this deck, Nekuda DM, an established design & engineering firm, offers an approach and methodology for medical wearables.

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Nekuda dm medical wearable design - march 2014

  1. 1. NEKUDA DM I PROPRIETARY I 2014 I 1© ALL RIGHTS RESERVED NEKUDA DM 2014 MEDICAL WEARABLES DESIGN PERSPECTIVE
  2. 2. NEKUDA DM I PROPRIETARY I 2014 I 2© ALL RIGHTS RESERVED NEKUDA DM 2014 DESIGN APPROACH NEKUDA
  3. 3. NEKUDA DM I PROPRIETARY I 2014 I 3© ALL RIGHTS RESERVED NEKUDA DM 2014 Nekuda is a full turnkey product development firm. Driven by a multi-disciplinary team of product design, engineering & business innovation experts. ABOUT NEKUDA WHO WE ARE
  4. 4. NEKUDA DM I PROPRIETARY I 2014 I 4© ALL RIGHTS RESERVED NEKUDA DM 2014 IM500 > ALTEC LANSING TARGO > ELBIT SYSTEMSNO!NO! > RADIANCY CHARGING STATION > BETTER PLACE STOP & POSE > ULTRAGEN TDK> MINI CUBE 2012 VULCAN > ELBIT SYSTEM TOOL BOX LINE > STANLEYWASTE MANAGEMENT > VILEDA BUSINESS DESIGN ENGINEERING DEVELOPMENT PRODUCTION COOL BAR > KETER GARDENING PRIMO > STRAUSS WATERFAMILY > STRAUSS WATER EMATRIX > SYNERON AIRGENT > PERFACTION CAPABILITIES ABOUT NEKUDA
  5. 5. NEKUDA DM I PROPRIETARY I 2014 I 5© ALL RIGHTS RESERVED NEKUDA DM 2014 IM500 > ALTEC LANSING TARGO > ELBIT SYSTEMSNO!NO! > RADIANCY CHARGING STATION > BETTER PLACE STOP & POSE > ULTRAGEN TDK> MINI CUBE 2012 VULCAN > ELBIT SYSTEM TOOL BOX LINE > STANLEYWASTE MANAGEMENT > VILEDA COOL BAR > KETER GARDENING PRIMO > STRAUSS WATERFAMILY > STRAUSS WATER EMATRIX > SYNERON AIRGENT > PERFACTION BUSINESS DESIGN ENGINEERING DEVELOPMENT PRODUCTION CAPABILITIES ABOUT NEKUDA
  6. 6. NEKUDA DM I PROPRIETARY I 2014 I 6© ALL RIGHTS RESERVED NEKUDA DM 2014 INTERNET OF THINGS DEFINITION Google Glass The Internet of Things (IoT) refers to uniquely identifiable objects and their virtual representations in an Internet-like structure.(Wikipedia)
  7. 7. NEKUDA DM I PROPRIETARY I 2014 I 7© ALL RIGHTS RESERVED NEKUDA DM 2014 INTERNET OF THINGS MEGA TREND A range of product categories, all evolving within the IoT mega trend. Wearable's M2M Quantified Self Mobile App- Cessories Smart Homes Asset Tracking Biometric Telemedicine Smart Cities Sensor Clouds E-tail… Google contact lens glucometer
  8. 8. NEKUDA DM I PROPRIETARY I 2014 I 8© ALL RIGHTS RESERVED NEKUDA DM 2014 INTERNET OF THINGS NEST EXAMPLE The IoT trend is epitomized by the Nest. A connected thermostat & fire alarm, acquired by Google for $3.2B. Image of Nest
  9. 9. NEKUDA DM I PROPRIETARY I 2014 I 9© ALL RIGHTS RESERVED NEKUDA DM 2014 INTERNET OF THINGS COST SIZE & POWER DRIVERS Wearables & IoT is driven by continuous cost, size & power consumption reduction of connected sensors, generating value through disruption of traditional product categories. Fitbit Image of Fitbit
  10. 10. NEKUDA DM I PROPRIETARY I 2014 I 10© ALL RIGHTS RESERVED NEKUDA DM 2014 INTERNET OF THINGS WEARABLES A vision generating much excitement today, even though for each solution in development the challenges are not trivial. Mimo Baby Monitor
  11. 11. NEKUDA DM I PROPRIETARY I 2014 I 11© ALL RIGHTS RESERVED NEKUDA DM 2014 INTERNET OF THINGS CHALLENGE The key challenge for new IoT products is to go beyond hype & overcome barriers into market. Pebble
  12. 12. NEKUDA DM I PROPRIETARY I 2014 I 12© ALL RIGHTS RESERVED NEKUDA DM 2014 JAWBONE CASE IoT CASE STUDY Hardware, keeping sensors reliably close yet fitting different body sizes comfortably remains a major challenge.
  13. 13. NEKUDA DM I PROPRIETARY I 2014 I 13© ALL RIGHTS RESERVED NEKUDA DM 2014 JAWBONE (1st Gen) CASE IoT CASE STUDY http://www.engadget.com/2012/11/13/jawbone-up-2012/ Even the biggest companies find themselves dealing with product challenges, even refunding for failing products on market.
  14. 14. NEKUDA DM I PROPRIETARY I 2014 I 14© ALL RIGHTS RESERVED NEKUDA DM 2014 JAWBONE (1st Gen) CASE IoT CASE STUDY http://www.engadget.com/2012/11/13/jawbone-up-2012/ A realistic and risk-mitigating process to market includes limited product trials, and allows for improvements of hardware & software.
  15. 15. NEKUDA DM I PROPRIETARY I 2014 I 15© ALL RIGHTS RESERVED NEKUDA DM 2014 USER CENTERED HARVARD BUSINESS REVIEW – REALITY CHECK
  16. 16. NEKUDA DM I PROPRIETARY I 2014 I 16© ALL RIGHTS RESERVED NEKUDA DM 2014 USER CENTERED HARVARD BUSINESS REVIEW – REALITY CHECK
  17. 17. NEKUDA DM I PROPRIETARY I 2014 I 17© ALL RIGHTS RESERVED NEKUDA DM 2014 USER CENTERED HARVARD BUSINESS REVIEW – REALITY CHECK
  18. 18. NEKUDA DM I PROPRIETARY I 2014 I 18© ALL RIGHTS RESERVED NEKUDA DM 2014 USER CENTERED REALITY CHECK
  19. 19. NEKUDA DM I PROPRIETARY I 2014 I 19© ALL RIGHTS RESERVED NEKUDA DM 2014 INTERNET OF THINGS BEST PRACTICE The best wearable solutions are focusing on the users’ goals & defining the product & technology as the means to that goal. Fitbit
  20. 20. NEKUDA DM I PROPRIETARY I 2014 I 20© ALL RIGHTS RESERVED NEKUDA DM 2014 INTERNET OF THINGS USER AT CENTER Balancing the user and technology; Identifying key touch points and meaningful moments & respecting today’s users barriers to adoption. Image of Nest App
  21. 21. NEKUDA DM I PROPRIETARY I 2014 I 21© ALL RIGHTS RESERVED NEKUDA DM 2014 INTERNET OF THINGS UX OF LIFE Actually, Internet of Things is neither about internet nor about things; How can we transform future IoT to User Experiences of Life (UXoL)?
  22. 22. NEKUDA DM I PROPRIETARY I 2014 I 22© ALL RIGHTS RESERVED NEKUDA DM 2014 Who When How What FRAMING WEARABLES NEKUDA IoT Larklife
  23. 23. NEKUDA DM I PROPRIETARY I 2014 I 23© ALL RIGHTS RESERVED NEKUDA DM 2014 Who When How What Who are they? How do they live? What do they value? Do they adopt new things? What products & brands are in their lives? Our future users When does the solution fit into their life? When is the moment & In what context will the users value it most? Their Journey How do we deliver the value? What tech can deliver best? How to reduce development complexity? How can we mitigate the risk? Our Delivery What is our value proposition to our users? Why should they prefer over current & foreseen competition? Our Promises Larklife FRAMING WEARABLES NEKUDA IoT
  24. 24. NEKUDA DM I PROPRIETARY I 2014 I 24© ALL RIGHTS RESERVED NEKUDA DM 2014 USER USECASE PERCEPTION INTEGRATED MEDICAL WEARABLES NEKUDA
  25. 25. NEKUDA DM I PROPRIETARY I 2014 I 25© ALL RIGHTS RESERVED NEKUDA DM 2014 NEKUDA METHODOLOGY for WEARABLES NEKUDA Especially in Medical Devices & Apps eco-systems, a methodology fitting problem to solution, and integrating regulation roadmap before system design, adds value & reduces risk.
  26. 26. NEKUDA DM I PROPRIETARY I 2014 I 26© ALL RIGHTS RESERVED NEKUDA DM 2014 IoT FRAMING AS PROBLEM & SOLUTION FITTING ABOUT NEKUDA Especially in Medical Devices & Apps eco-systems, a methodology fitting problem to solution, and integrating regulation roadmap before system design, adds value & reduces risk.
  27. 27. NEKUDA DM I PROPRIETARY I 2014 I 27© ALL RIGHTS RESERVED NEKUDA DM 2014 User 360° SERVICES NEKUDA IoT Tech & System Product Design UX Apps & Interfaces BizDev Program Mgmt Fitbit
  28. 28. NEKUDA DM I PROPRIETARY I 2014 I 28© ALL RIGHTS RESERVED NEKUDA DM 2014 User Tech & System Product Design UX Apps & Interfaces BizDev Program Mgmt 360° SERVICES NEKUDA IoT User & Use case 1.User/buyer profiling 2.Stakeholder mapping 3.User research 4.Needs discovery 5.Journey mapping 6.Lifestyle & brand Touch point mapping 7.Concept validation research with users Fitbit
  29. 29. NEKUDA DM I PROPRIETARY I 2014 I 29© ALL RIGHTS RESERVED NEKUDA DM 2014 User 360° SERVICES NEKUDA IoT Tech & System Product Design UX Apps & Interfaces BizDev Program Mgmt Product Design & Development 1.Product definition 2.Costing & pricing 3.Product positioning 4.Industrial design 5.Design on Brand 6.Mechanical design 7.Functional Engineering 8.Design for manufacturing (DFM) 9.Design to cost 10.Transfer to production System & Technology 1.CTO 2.Electronic System Architecture 3.Hardware design, layout, production 4.HW Component selection & sourcing 5.Component sourcing 6.Proof of concept design & execution Apps, UX & interfaces 1.UI architecture & flow 2.Wire-framing 3.Branded UX 4.GUI design 5.Mobile, web & embedded interfaces 6.Gestures & NUI Fitbit
  30. 30. NEKUDA DM I PROPRIETARY I 2014 I 30© ALL RIGHTS RESERVED NEKUDA DM 2014 User 360° SERVICES NEKUDA IoT Tech & System Product Design UX Apps & Interfaces BizDev Program Mgmt Program Management 1.Turnkey project Mgmt 2.Project planning, budgeting, execution 3.Sub-contractor Mgmt 4.CTO, Software, Algo & hardware Mgmt 5.R&D risk planning 6.QA/QC planning 7.Test & control plan 8.Proof of concept definition & running Business Development 1.Pitch design 2.Supplier evaluation & contract support 3.Business models 4.Market sizing & opportunity framing 5.Investor meetings 6.Due diligence Fitbit
  31. 31. NEKUDA DM I PROPRIETARY I 2014 I 31© ALL RIGHTS RESERVED NEKUDA DM 2014 NEKUDA IoT UX OF LIFE When we approach designing a new IoT solution, we are not only choosing technology and features; we are defining how our users will experience their life with our solution.
  32. 32. NEKUDA DM I PROPRIETARY I 2014 I 32© ALL RIGHTS RESERVED NEKUDA DM 2014 THANK YOU.

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