Social Media Platforms: Marketers' View is a compilation of selected stats based on survey. This pack will help you in understanding the trend of social media platforms

1. Social Media Insights:
Marketers’ View

2. Content List
This presentation has been curated from Social Media Examiner’s Industry trend’17 report.
More info can be find on https://www.socialmediaexaminer.com/
The Purpose of this presentation is to create awareness about Social Meida Insights.
© socialmediaexaminer
1. Most important social media platform for marketers
2. Social Media Platforms marketers want to learn more about
3. Most important content for marketers
4. Content form marketers want to learn more about
5. Emerging technologies marketers want to learn more about

3. HELLO!
I am Nitin Kr Saxena
You can find me at @ NitinKrSaxena
www.learnistan.com | win@learnistan.com

4. “Social media is the ultimate equalizer. It
gives a voice, a platform to anyone willing to
engage.”
- Amy Jo Martin

5. Most important social media
platform for marketers
»Nearly two-thirds of marketers (62%) chose Facebook as
their most important platform,
»followed by LinkedIn (16%), Twitter (9%), and then
Instagram (7%).
»Facebook is still the primary platform for marketers.
CHANGES SINCE 2016
• Facebook increased from 55% to 62% in 2017.
• LinkedIn decreased from 18% to 16% in 2017.
• Twitter dropped from 12% to 9% in 2017.
• Instagram rose from 4% to 7% in 2017, surpassing
YouTube.
• YouTube and Pinterest remained the same.
Facebook,
62%
LinkedIn,
16%
Twitter, 9%
Instagram,
7%
YouYube,
4% Pinterest, 2%

6. Most important social media
platform for marketers
»Facebook dominates in the B2B (43%) space as well as B2C (72%)
Facebook,
72%
Instagram,
8%
Twitter,
8%
LinkedIn,
6%
YouYube,
3% Pinterest,
2%
B2B vs. B2C
Facebook,
43%
LinkedIn,
37%
Twitter, 12%
Instagram,
4%
YouYube,
4% Pinterest,
1%
B2B B2C

7. Social Media Platforms marketers want
to learn more about
»Facebook took first place, growing from 73% in 2016 to
80% in 2017.
»Instagram increased from 55% in 2016 to 71% in 2017.
»Snapchat also rose significantly, from 28% in 2016 to 42%
in 2017.
CHANGES SINCE 2016
• B2C marketers are more interested in learning about
Facebook (84% B2C vs. 73% B2B), Pinterest (52% B2C vs.
41% B2B), and Instagram (76% B2C vs. 61% B2B) than their
B2B counterparts.
• B2B marketers are far more interested in learning about
LinkedIn (74% B2B vs. 58% B2C). 0% 20% 40% 60% 80%
Facebook,
80%
Instagram,
71%
YouYube,
65%
LinkedIn,
63%
Twitter, 61%
Pinterest, 2%

8. Most important content for
marketers
»The top pick is visual images (41%) up from 37% in 2016,
surpassing blogging for the first time.
»Blogging dropped from 38% in 2016 to 32% in 2017.
B2B VS B2C
• Blogging is more important for B2B marketers (43% say it's
the most important) than B2C marketers (26% claim it's
most important).
• B2C marketers place more importance on visual content
(45% say it's the most important) than B2B marketers (32%).
Visual Image,
41%
Blogging,
32%
Video, 20%
Live Video,
6%
Podocast,
1%

9. Content form marketers want to learn
more about
»Creating videos took first place as the area marketers most
want to learn about, followed by live video and creating
visuals.
B2C
»• B2C marketers are more interested in learning about using
videos (76%) than B2C marketers (67%).
0% 20% 40% 60% 80%
Videos, 74%
Live video,
69%
Visual
images, 65%
LinkedIn,
63%
Podcasting,
45%

10. Emerging technologies marketers want
to learn more about
»Facebook Messenger and similar apps took the top slot
with 74% of marketers indicating they wanted to learn
more.
»Virtual reality and 360-degree video is also interesting to
a significant 61% of marketers.
B2C
• B2B marketers are more interested in learning about
artificial intelligence and bots (64%) than B2C marketers
(57%).
0% 20% 40% 60% 80%
Facebook
Messanger /
similar
apps, 74%
Virtual
reality and
360 video,
61%
Artificial
intelligence
and bots,
59%

11. About Nitin Kr Saxena
Digital Marketing | Retail Operations | Brand Management | People Management
👉 Worked for companies like Vodafone, Idea Cellular, HCL and Reliance Communication
👉 Digital Marketing Consultant to IVORYGROUP
👉 Member of Corporate Advisory Board of Prestige Institute of Mangement and Research, Indore,
Madhya Pradesh, India
👉 22 Research Articles including 7 papers in International and National Journals
/NitinKrSaxena /NitinKrSaxena/NitinKrSaxena /NitinKrSaxena/NitinKrSaxena
www.learnistan.com | win@learnistan.com
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