What are the 4 characteristics of CTAs that convert?
SEO Audit
1. Business Development Idea: SEO Audits
What is the Idea?
ü TECHNICAL SEO CHECKLIST
1) Install google analytics. Use Ahrefs to measure keyword
2) Use Yoast SEO Plugin
3) Verify your site on Google Search Console
4) Improve website performance & speed
5) Take the google mobile- friendly test
ü KEYWORD RESEARCH PROCESS
6) Develop a buyer persona
7) keyword strategy
8) Brainstorm for keyword ideas/ ex. Ubersuggest
9) Narrow down your keyword list: Google keyword planner
10) Choose target keyw ords: MOZ SEO Toolbar
How to Implement the Idea?
ü ON-PAGE SEO CHECKLIST
11) Pick one keyword per page
12) Write title tags search engine love
13) Follow best practices for URL’s
14) Skyrocket clickthrough rate with meta descriptions
15) Optimise for the google image search results– Alt text to images
16) Reduce bounce rates
17) Give your SEO a boost with heading tags
18) Include outbound links
19) Add internal links
20) Publish longer content
21) Use social sharing buttons
22) Double-check everything
ü LINK BUILDING
23) Link building strategy
24) Analyze your competitor’s backlinks, rankings & traffic
25) Maximize links for your SEO campaigns
26) Create content that generates links & social
shares on autopilot
Why is this a Good Idea?
Ø Create Buyer Persona: to know who exactly are your
customer and what specific problem are you solving them
Ø Identify your unique selling proposition: how will your
product/ service succeed in the market place where others
may have failed?
Ø Allows you to convey a more tailored message and
minimize advertising waste
BOTTOM LINE: 26-Point SEO Checklist for your site & SEO Audits
Contact Details: Nisreen Akkad, leaders@nisreenakkad.com, +971 52 2508880
Where to Implement this Idea (from where to gather
buyer persona data )?
1. Quaore.com- see the most common question for your niche
2. Facebook group- review profiles of group members
3. Typeform- ask what is your biggest frustration with topic x
4. Online marketplaces & review sites- Amazon, Yelp
5. Google analytics- review demographic & interest reports
6. Facebook analytics- review demographic reports
Risks with the Idea?
Buyer Persona is a theory: it takes time to
test this theory with the feedback and data you’ll
collect about your audience as you grow.
