Brain storming presentation

1. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
What is a plan?
A business plan says what you want to do over a
particular period…….
e.g.
Overall business strategy over next 5 years.
Operational & budget detail over next 12 months.
Source: Richard Stutely, The Definitive Business Plan

2. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Five elements needed to develop a
business
• Idea
• Ability
• Goal
• Motivation
• Resources

3. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Why do we need a business plan??
• Crystallise and test your ideas
• Enable management team to agree objectives
strategy and actions
• Provide confidence
• Reveal cash requirements
• Obtain investment finance

4. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
What should it communicate?
In essence your plan must provide compelling
answers to 7 key questions:
1. Who you are?
2. What you are offering?
3. Why your product or service is worth backing?
4. Why your team is worth backing?
5. How you will get your product/service to
market?
6. What do you want from the reader?
7. What is in it for the reader?

5. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Business Plan
What is you product
or service? What
makes it unique?
What are the
benefits?Who will buy this? For
how much? How much
will you make?
How long will it take
to develop your idea?
Where and how
will your product
be made?
Who is involved?
How is the team
made up?
How much money
do you need? What are the risks? What can
you do to manage the risks?
What do you want to achieve? How
long will your objectives take to
achieve?
What is your
mission?
How will this get to
market?
Who else is doing
this?

6. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
What makes you different
USP

7. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
The Business Plan
• Teams work on creating a business plan based on
your idea or given scenario
• Work from an idea to a goal
• Work out what and when strategic decisions
should be made in order to achieve your goal.

8. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
IDEA GOAL
Now Soon Later

9. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Brainstorming

10. The Simulation

11. The Simulation
New
Business
Idea

12. The Simulation
New
Business
Idea

13. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Branch Suggestions
Finance
Markets
Human
Resources
Production
Marketing
R&D
Business
Strategy &
Mission

14. The Simulation
New
Business
Idea
Markets

15. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Leaves!!! (Use PostIt notes)
Existing assets
Future Possibilities
Goals
Limiting factors & problems

16. The Simulation
New
Business
Idea
Markets

17. This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Brainstorming
• Working in groups, you now have until 14.30 to
add leaves to the tree!
• Don’t spend more than 5 minutes deciding on a
scenario
• Don’t be afraid to ask for help