Company Preso for EECS 441

1. twitter
(nikhill)

2. Problem
I want...
▸ “Content in bite size pieces”
▸ “Access to people/info I care about”
▸ “Noncommittal entertainment”

3. “The #1 reason people come to
Twitter is to ‘discover something
new and interesting’.

4. Products
▸ Twitter
▸ Periscope
▸ Vine

5. Persona 1
Caitlyn the College Grad:
▸ Very active on social media
▸ Has used Twitter for years
▸ Moved to Kansas for work

6. Persona 2
Lisa, the middle aged adult:
▸ Knows tech “good
enough”
▸ Average, working adult
▸ “Politically aware”

7. Financial Info
▸ Profitable for first time ever
○ ~12 years after founding

8. Financial Info
▸ High: start of 2014
▸ Plunge: 2016
▸ Back up: 17-18

9. Financial Info
▸ Revenue up 18%
▸ mDAU up 14%

10. Financial Info
▸ Low to no monthly user growth
○ Daily up, 126 M in Feb ‘19 (9% up)
▸ Increase in revenue
○ Of $841 B, Advertising is $727 B
○ $114B is data licensing/other

11. Business Model
▸ Ads, ads, ads for revenue
○ Up 21% year-to-year,
‘18 Q2 to ‘19 Q2
▸ Three key focus areas:
○ Health: less malice
○ Relevance: better home
feed
○ Video partnerships with
major companies

12. Founders
Jack Dorsey Biz Stone Noah Glass Evan Williams

13. History
Apple announces
podcasts in iTunes
2005
March 21: “just
setting up my
twittr”
July:
publically
available
2006 2007
Twitter
company,
Dorsey CEO
User Chris Messina
invents hashtag…
“#sandiegofire”
2008
Frustrations with
technical issues:
Williams becomes CEO
2009
Kutcher and CNN
competition, big
boost in signups
Dick Costolo
brought on as COO

14. History
Promoted Tweets
for advertising
2010
Williams fired,
Costolo new
CEO
Biz Stone
leaves
company
2011 2012
Switch to
Bird logo,
no text
Acquires Vine
2013
Releases IPO: $31
billion valuation
2014
New anti-harassment
tools
100 million
users
200 million
users

15. History
“Quality
filter” to
block bullies
2015
Google adds
tweets to
search results
9% of
workforce
laid off
Moments tab
becomes
Explore
Tweet Character limit
from 140 to 280
Exposed fake accounts
linked to foreign
governments
Vine is
dead
2016 2017 2018 2019
Jack
Dorsey,
CEO

16. What’s Hot?
▸ Dark Mode and New Desktop UI

17. Secret Sauce
▸ Post limit (280 characters)
▸ Discover Tab + Trends
▸ Quote Tweets

18. “5x more people discover new videos through twitter
than through other sources.
[Twitter internal data, 2016]

19. Competition
Provide news
Quote posts/videos
Create group chats for
sharing
Have conversations in
comments
Small character limit
in posts

20. Prediction:
Eventual Failure

21. “37% of Twitter users are between
the ages of 18 and 29, 25% users
are 30-49 years old.

22. Adult Users

23. Prediction
▸ Younger audience?
▸ “The next big thing”
▸ “Fake news”
▸ “My data!” / Advertising boon

24. References
https://about.twitter.com/en_us/company/brand-resources.html
https://finance.yahoo.com/quote/TWTR/profile/
https://www.businessinsider.com/how-twitter-was-founded-2011-4
https://investor.twitterinc.com/financial-information/default.aspx
https://s22.q4cdn.com/826641620/files/doc_financials/2019/q2/Q2-2019-Shareholder-Letter.pdf
https://www.washingtonpost.com/technology/2019/02/07/twitter-reveals-its-daily-active-user-numbers-first-time/
https://www.omnicoreagency.com/twitter-statistics/
https://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/#twitter
https://business.twitter.com/en/video-on-twitter.html
https://blog.hootsuite.com/twitter-statistics/
https://www.prnewswire.com/news-releases/twitter-announces-third-quarter-2018-results-300737803.html
https://www.statista.com/statistics/186675/share-of-us-adults-using-twitter-since-2009/
https://www.cnn.com/2019/02/07/tech/twitter-earnings-q4/index.html
https://www.vox.com/2018/2/8/16989834/twitter-q4-2018-earnings-revenue-jack-dorsey
https://www.fool.com/investing/2017/01/05/heres-why-twitter-inc-fell-30-in-2016.aspx
https://www.thestreet.com/technology/history-of-twitter-facts-what-s-happening-in-2019-14995056