I'm doing a Business & Marketing Degree. And I've recently done an Assignment looking at, Social Culture in Columbia. Please can you let me know your thoughts, comments. Much appreciated.Thanks Nicole.

1. The Effects of
Social-Culture in
Columbia
Outlining the implications for the
Columbian Bavaria Brewery
Presented by Nicole Mack –The Manchester College
15th December 2015

2. The Effects of Social-Culture in Columbia
(Outlining the implications for the Columbian Bavaria Brewery)
• 6 Facts about Columbia
• Demographic change
• Gender roles – M/F
• Family Life Cycle Model
• Social Class
• Reference Groups, self concept & iconographic
• Religion or ethnicity
• Attitudes, Beliefs andValues
• Effect within BAVARIA - Leading company in the beer and malt sector in Colombia
2

3. 6 Facts about
Columbia
3
They produce the best freshly ground coffee in the world.
The first inhabitants of modern day Colombia arrived
in 10,000 BC, and lived in the area that is now the
capital city of Bogotá.
Colombia is also responsible for more than 60%
of the World’s emeralds
Salsa dancing is a huge part of Colombian national
identity & its third most populous city, Cali, is La
Capital de la Salsa (World’s Salsa Capital)
The Legend Of El Dorado, Legend tells of a Muisca
king who would cover himself in gold dust during
festivals, then dive from a raft into Lake Guatavita
History of drug lords & organized crime organizations
(Cocaine) Pablo Escobar, who once ran for president of
Columbia. And the "Carteles" .
Guerrillas (war against guerrillas)

4. 4
Birth Rate
Religions - Protestant groups
( Seventh-Day Adventists,
Jehovah's Witnesses & Church
of Jesus Christ of Latter-Day
Saints)
Upper &
middle
class
urban
areas
Nearly
400,000 live
primarily in
Venezuela &
Ecuador.
Increasing
20-30% of maternal
deaths due to
induced abortions,
which usually are
performed outside
of medical facilities
42.3 Million (30 June 2000) to:
46 Million (July 2015)
Demographic Trends
Less than
1% of the
population
Pure Amerindians are
rapidly disappearing
1% of the
population
are pure
Amerindian

5. Births, Deaths, Maternal & Infant Mortality, Life Expectancy,
Contraception, Fertility, Population & Dependency:
5
0
5
10
15
20
Births Deaths
NUMBEROF
Number of Births/Deaths in
Columbia in 2015, out of
/1,000 population
0
10
20
30
40
50
60
70
Deaths
NUMBEROF
Maternal Mortality Rate in
Columbia 2015, out of 100,000 Live
Births
0
2
4
6
8
10
12
14
16
18
20
Total Male Female
NUMBEROF
Infant Mortality Rate in Columbia
in 2015, out of 1,000 Live Births
68
70
72
74
76
78
80
Total
Population
Male Female
NUMBEROF
Life Expectancy at Birth in
Columbia 2015
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
Estimated Population of
Columbia, in July 2015
45%
35%
10%
10%
% of Dependency Ratios in Columbia
Total
Youth
Elderly
Potential
Support
0
0.5
1
1.5
2
2.5
NUMBEROFCHILDRENBORN
Total Fertility Rate in Columbia in
2015
0
10
20
30
40
50
60
70
80
90
%RATE
% of Contraceptive Prevalence Rate
in Columbia in 2009/10

6. 6
Household Changes
Sexual segregation & a difference between
Male & Female goals & aspirations
Women in charge of their kids,
with the man providing for the family
Image/Beauty
The Fashion Capital Of Latin America A healthy body is a happy body?
Working Life
Higher Classes Lower Classes
Gender Roles
In relation to climbing the career ladder
Women (85.6) Men (75.5%)
More men work than women in order
to provide for their family
“La ciudad de la eterna primavera”
(the city of the eternal Spring) second biggest
city, Medellin.
On Sundays & national holidays, Bogotá
closes it’s main roads to give residents a
chance to walk, run, bike etc.

7. 7
Centre
stage in
the social
structure.
The elderly are
generally
revered for
their age &
experience.
Extended
families rarely
live under one
roof, apart
from in rural
areas
Many are still
live very close
and frequent
one another's
houses.
It is still
common for
children
remain at
home until
they marry.
Family
Life
Cycle

8. 8
Social Class
Middle
Upper
20 % of the
population
Wealth, financial security
political power,
& education.
Malnutrition,
poorly housed,
disease-ridden, &
illiterate. Social isolation Grown 50% in Latin
America from
2003 to 2009
Hard to find a
permanent job

9. 9
Roman
Catholic
Other
% OF RELIGIONS PRACTISED IN COLOMBIA
Religion
The church also has
some influence in
areas such as
education, social
welfare and union
organization.
The Church has historically
has a very important
influence over personal
affairs such as marriage
& family life.
The parish church is
often seen as the centre
of a community, with
the local priest
representing divine
authority & leadership.

10. 10
BAVARIA – How Socio-Culture,
has an impact on Business growth
In General
• Largest beverage company
in Colombia
• Brands : Águila, Miller, Peroni,
Pilsen & more
• 6 beer production plants,
2 malt houses, 1 crown factory,
1 label printing plant form
Socio - CultureBavaria’s beer ingredients are 100%
natural,. Contains vitamin B complex,
potassium, magnesium & fibre, low in
sodium & sugar. Fat, cholesterol, caffeine
& nitrate-free. Thus, a moderate
consumption of beer may form part of a
balanced diet & a healthy life in adult men
& women.

11. To Summarise
11
The predominantly Roman Catholic, multicultural Colombia is well known for producing amazing
music, food,& wildlife. But as a population that is steadily increasing, it has led to more women in
the upper classes progressing higher up the career ladder, whilst the lower classes still have the
women staying at home with the children, however families always reunite on weekends
to have lunch together.
As Colombia is the 5Th happiest country of the world, image, well being, politeness, etiquette
& elaborate extended greetings also play a big role in society.
They are firm believers that the quality of life is especially important, the ethos of work hard,
play harder and the national symbol is the condor signifies liberty and sovereignty.
And with projects like BAVAIRA’s Fundación Bavaria , helping to eradicate the poorest communities,
with social investment programmes to increase job & revenue generation, poverty reduction,
progress & sustainable development in the country.

12. 12