More Related Content Similar to Metric stream sm final draft sera Similar to Metric stream sm final draft sera (20) 2. © 2016 MetricStream, Inc. All Rights Reserved.
What Will We Discuss?
• Why do we need Social Media?
• The importance of Social Media Guidelines
• Individual user level guidelines for LinkedIn, Twitter, and Facebook
• The rules of engagement across user levels and across channels
• Conclusion
3. © 2016 MetricStream, Inc. All Rights Reserved.
3
Why Do We Need Social Media?
80% of marketers use
social media to promote
their brands and increase
website traffic
4. © 2016 MetricStream, Inc. All Rights Reserved.
4
The Importance of Social Media Guidelines
EDUCATE you to build your
personal and professional brand
on social media channels
Offer TIPs and Best Practices for creating
and sharing compelling and engaging
content online
RULES to follow when
representing MetricStream on
social media
5. User Level Guidelines
Social Media Advanced
User’s Guide (SMA)
Social Media
Intermediate User’s
Guide (SMI)
Social Media
Beginner’s Guide
(SMB)
6. © 2016 MetricStream, Inc. All Rights Reserved.
6
The Rules of Engagement Across User Levels
Be Transparent & Specific
Respect Copyright Laws
Adhere to MetricStream’s brand
Guidelines & manifesto
Maintain Confidentiality
Be Thoughtful & Polite
Engagement
Share Relevant ContentDisclaimer
7. This guideline should be
treated as a stepping stone to
empower MetricStream
employees to become brand
advocates by using social
media channels more
confidently and effectively.
Conclusion
7
