1. Influencers in Socia Media

2. Step1:Buzz User Selecting

3. Step2: Organic Buzz Select

4. Step3: High level users

5. Step4: High level user mutal friends

6. Step5: Top Mutal Friends

7. Step6: Mutal friends performance in engagement

8. Methodology: High exposure + High engagement

9. Q&A how to define high engagemenent?

10. > high fans + high repost +replies + likes? > high mention in buzz?

11. Note: In this case • Step5->Top 500 • Step6->Top100 • if by category, each category Top 100 • Summary a total Top100 by 3 category

12. Thanks