It was a very insightful event where we gained knowledge about the Global business trends that happens to be from an ASEAN countries perspectives. I was interested to capture a topic surrounding Big Data application in Agriculture Industry which currently developing rapidly in Singapore. Slides attached contains few insights in regards of the said topic. Do check it out! :)

1. HELLO!
We are the rapporteurs of Forum 1:-
◉ NIK MUHAMMAD AIZUDDIN 2017592909
◉ ZARRITH NATASHA 2017794975
◉ NURULHANIM ASMIRA 2017171531
◉ HAFSHAH SALIH 2017313299
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2. EMERGING INDUSTRIES WITH
BIG DATA IN ASEAN CONTEXT

3. ◉ Association of Southeast Asian Nations (ASEAN)
was created 8th August in the year 1967
◉ Involved 9 countries, 5 countries as first batch
(Nguyen, 2018)
◉ Collaboration of five foreign ministers (sat down
together in the main hall of Department of Foreign
Affairs Building in Bangkok)
◉ Signed a document
◉ Objective: To increase the economic growth, social
progress and cultural development in the region
JUST A LITTLE BIT ON ASEAN COUNTRIES
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4. WHAT IS BIG DATA ANYWAY?
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Digital universe data which involve in
the development of cloud computing,
social media, mobile technologies,
payment systems and high-
performance computing.
(Sarah Cheah, 2017)
Big data can be defined as data sets
whose size goes beyond the
capability to store, capture analyze
and manage the typical database
software tools.
(McKinsey Global Institute, 2011)
large structured and unstructured data
volumes and the total amount of data to
be stored is expected to be larger
Data can be collected through
different sources such as social
media, email, business transaction
and database

5. Place your screenshot here
HEY WAIT! BEFORE WE
MOVE FURTHER,
CHECKOUT THIS ONE
MINUTE VIDEO!!
This video explains what is “BIG
DATA” in brief! So you got a solid
understanding throughout this
sharing!
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6. DIGITALIZATION OF
TOURISM
ZARRITH NATASHA
1
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7. • Tourism is a cultural, social and economic phenomenon that demands people to
move or travel to countries or other places than their usual place for personal or
business purposes
• Digital marketing direction takes place over traditional marketing in tourism
• Increasing volume of information and data flowing – Big Data
DIGITALIZATION IN TOURISM INDUSTRY
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Big data helps tourism industry to :
• derive any changing traveler trends
• discover the right channel as well as developing a specific marketing strategy to reach
out the target audience
• provide exciting and convenient travelling experiences to the tourists according to the
changing customer demand

8. DIGITAL TRANSFORMATION FOR THE ASEAN
TOURISM INDUSTRY
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INDONESIA
• Four unicorns: Gojek, Tokopedia,
Traveloka, Bukalapak
• Expects to have more than 5 unicorns by
2019
• Has about 17,000 islands
• Tourism industry is a major contribution
THAILAND
• Focus on festivals such as Songkran Festival, Yi Peng, Pi Ta Khon,
Gay Pride Festival and many more
• Mobile technology helps them to advertise the upcoming
festivals
• Increasing reliance upon digital mediums, mobile devices and
social media
• SCB Economic Intelligence Center has compiled data & tips for
tourism companies guidance
• Government wants to bring in more foreign tourists
PHILIPINES
• Turn feasts and festivals into regular
celebrations
• Partnering with Agoda, TravelAdvisor, etc.
• Inviting successful bloggers to promote
their tourist destinations

9. E-COMMERCE BIG DATA
IN ASEAN COUNTRIES
NURULHANIM ASMIRA
2
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10. E-COMMERCE BIG DATA IN ASEAN COUNTRIES
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◉ Big data play an important role to modern business such as e-commerce (Baršauskas, Šarapovas, & Cvilikas,
2008)
◉ Commonly known as a platform that enable for people to enhance and connect their business
◉ “E-commerce practically has changing and giving success stories and better ideas in their country” – Speaker
from Thailand
◉ Information of consumer behaviour, business owners or entrepreneurs are able to make some decisions to grow
their businesses (global) and serve better to customers
◉ “Digital economy has contributed significantly for the country’s growth” – Speaker from Indonesia
◉ May help business owner to send emails, give personalized shopping recommendations and update new
collection product to customers through application
◉ Indonesia, Thailand and Philippines much left behind compared to Singapore and Malaysia
◉ “We have missed the opportunity for the past few years due not so much e-commerce in our country” – Speaker
from Thailand

11. BIG DATA IN MARKETING
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◉ In marketing, big data give an opportunity and good change since the intervention of the mobile phone and
internet.
◉ Organizations face lots of data and complexity of organizational which increased competitive pressures.
◉ Most Singaporean entrepreneurs change from traditional way to technology used (Lazada)-C2C market which
allow them to interact each other
◉ Case of Tanah Abang sales dropped 30% and fall due to consumer behaviour where they choose online shopping
and repeat orders through apps
◉ Go international through BPO
◉ The speaker from Philipines stated, it is one of fastest growing sectors in their country and increase country’s
growth
◉ Systematic management and proper arrangement in marketing give much benefits

12. BIG DATA IN
INTERNATIONAL TRADE
HAFSHAH SALEH
3
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13. BIG DATA IN INTERNATIONAL TRADE
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The ability of the electronic data transfer to capture all an
important data elements in shipping procedures.
Help the global traders in the declarations data of import/ export
as well as simplifying the trading process
Help the company to track and manage cost dynamically in near
real time due to the volatility of the material cost and fluctuation of
currency that may affect margin and profitability of the companies.

14. BIG DATA IN ASEAN-CHINA TRADE RELATIONS
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Thailand
Philippines
Singapore
China has become one of the most important direct
buyers of bananas from Philippines due to the good
quality of bananas produced in Tropical Mindanao area
Thailand is the main exporter of Durian and mangos
teen to China
China has been invested $30 billion in order to develop
Artificial Intelligent (AI) technology in Singapore.
Indonesia
Collaboration with China to open a Jack Ma Institute of
Entrepreneur to help Indonesian businesses more
digital-savvy

15. AGRICULTURE 4.0
NIK MUHAMMAD AIZUDDIN
4
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16. WHAT IS AGRICULTURE? WHY ISIT IMPORTANT?
Agriculture helps to feed
the growing human
population throughout the
civilization
Contribution to
economic development:
1) Provide raw material to
non-agricultural sectors,
2) Increase purchasing
power of rural citizen,
3) Earning valuable foreign
exchange through export,
3) Huge employment
opportunity
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Branches in agriculture
includes livestock, crop and
tools and machinery
production

17. 9,000,000,000 People
Population growth by 2050. Need to double up food production.
40%
Earth’s surface is already used for agriculture
1/3 food produced
Is either lost or wasted during the production process
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940 Billion$
impact towards the global economy

18. EMERGENCE OF TECHNOLOGY & SMART FARMING
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Capture information and data
which help farmers to
determine where they do and
don’t need to spray certain
pesticides
understand soil better
without having to get
a very expensive soil
analysis
Figure out things like
nitrogen and
potassium levels, and
which types of
fertilizers or crops can
be used to make
adjustments in the
soil

19. 19

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21. ““Big Data technology is the future not just in
agricultural, but in every other industry. It is
rational for business owner to invest in technology
that able to exercise big data analytics. This will in
turn boosting profits and they may remain sustain
over the long run even in the competitive market.”
– NikAizuu2019
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22. THANKS!
Any questions?
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