ICT for agri-marketing for youth

Joseph Macharia
Founder Mkulima Young
KENYA

Email - jmacharia86@gmail.com
Who are we?

https://www.facebook.com/mkulima.young

•

"Mkulima" means farmer in" Kiswahili".

•

Initiative that aims to...
Strategy
• Youth Driven
• Utilizing both traditional
and modern agricultural
advisory services
• Relevant information
targ...
Lesson learnt
• Youth are interested/are in agriculture
• Collaboration of different experts key in
ICT in agriculture
• A...
Challenges
• Capacity to tackle feedback
• Trust in “amorphous group”
• Credibility/validation of
information

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Joseph Macharia - Mkulima Young

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Presentation made during Workshop on Supporting ICT-based Entrepreneurship and Innovations in Agriculture organised by CTA on 19-21 November 2013

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  • hi thank u for support in ict base agriculture ideas and i would like to know more about growing of cabbages, what is the best variety and what season is reliable for the good production.am in elimentaita.
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  • Founded in 18th December 2012 Flagship project for CALECOPS. World challenge is how to entice youth into agriculture – average farmer 65 years farming is for retirees. Many factors why – Land, Capital, Information, Market acccess/info and culture etc
  • Team – FB – 22,745 Twitter – 1365 started in June 2012 and You tube -
  • Joseph Macharia - Mkulima Young

    1. 1. ICT for agri-marketing for youth Joseph Macharia Founder Mkulima Young KENYA Email - jmacharia86@gmail.com
    2. 2. Who are we? https://www.facebook.com/mkulima.young • "Mkulima" means farmer in" Kiswahili". • Initiative that aims to encourage the youth to be engaged in agriculture. • Mainly use social media - market, questions and create networks in agriculture, discuss, share, inspire... • We envisage having young smart farmers who can make profit in agriculture by utilizing ICT. http://www.mkulimayoung.com/ SOKO https://twitter.com/mkulimayoung • http://www.youtube.com/channel/UC hfNASkZgdYoULC5LnPwphA Email - jmacharia86@gmail.com
    3. 3. Strategy • Youth Driven • Utilizing both traditional and modern agricultural advisory services • Relevant information targeting the youth • Youth friendly platforms • Providing recognition • Responsive to feedback Fig. Daniel (28) an expert in aquaponics Email - jmacharia86@gmail.com
    4. 4. Lesson learnt • Youth are interested/are in agriculture • Collaboration of different experts key in ICT in agriculture • Agriculture advisory services targeting specific audience • Agility and flexibility to meet demand of the end user • Provide for recognition • Demand driven content • “Young Farmers Helping Young Farmers” Works • Work with young educated passionate young farmers to demand pull Email - jmacharia86@gmail.com Fig. Regina (23) an expert in hydroponics
    5. 5. Challenges • Capacity to tackle feedback • Trust in “amorphous group” • Credibility/validation of information Recommendations • More institutional collaboration. • Capacity and institutional capacity building Fig. Maryann (23) an expert in seed propagation Email - jmacharia86@gmail.com

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