The Perfect Web Project - does it exist?

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Fröjd is a web agency with technical core located in the heart of Stockholm, Sweden. Our clients have different needs, demands and possibilities and we help them to reach their full potential by using the right processes, methods and mindset. This presentation was held at a breakfast seminar at Fröjd in June 2014. Enjoy!

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The Perfect Web Project - does it exist?

  1. 1. The perfect web project - (does it exist?) Fröjd is a web agency with technical core located in the heart of Stockholm, Sweden. Our clients have different needs, demands and possibilities and we help them to reach their full potential by using the right processes, methods and mindset. This presentation was held at a breakfast seminar at Fröjd in June 2014. Enjoy! www.frojd.se@FrojdAgency
  2. 2. What is perfect? www.frojd.se@FrojdAgency
  3. 3. The shift Digital is communication Service Products Business development E-commerce Social media Marketing Branding Communication Customer Service etc. www.frojd.se@FrojdAgency
  4. 4. ? “The Ad Agency” “The IT Department” “The E-commerce organisation” “The lean start-up” We need a new process for digital projects www.frojd.se@FrojdAgency
  5. 5. Ad-agency-way Concept is king (some one else will produce it...) Client sign-off is extremely important (heritage from print era) Everything needs to be designed and approved We present layouts in printed form (even website design) Communication & brand is most important www.frojd.se@FrojdAgency
  6. 6. E-commerce Sales rules Constant improvement of process Small change > Test > Small change > Test > Small change... Branding & communication is unnecessary “fluff” Conversion rates Copy with pride www.frojd.se@FrojdAgency
  7. 7. IT-department System integrations rules Back-end is more important than front-end & UX Internal systems and platforms set the agenda Design is about “coloring” what is already decided Waterfall-processes makes sure decisions are made www.frojd.se@FrojdAgency
  8. 8. Start-up-buzz Minimum Viable Product Prototype & test Bootstrap / lean Time to Market Alfa-release, Beta-release, Closed Beta, Open Beta Product focus The “idea” is worthless www.frojd.se@FrojdAgency
  9. 9. How do you do it? “The Ad Agency” “The IT Department” “The E-commerce organisation” “The lean start-up” www.frojd.se@FrojdAgency
  10. 10. Why digital projects are challenging... We careabout the users, the “product”, sales, branding, communication, customer service, safety, usability. Equally. We care lessabout internal organisation, department and silos, below the line, above the line, if the CEO has IE7... www.frojd.se@FrojdAgency
  11. 11. www.frojd.se@FrojdAgency ? Our way (right now, we are in constant change)
  12. 12. User Experience is not printable. 1. www.frojd.se@FrojdAgency
  13. 13. Analyze Structure Design Front-end Analyze & set goals Prototype Prototype Prototype www.frojd.se@FrojdAgency One way: Our way:
  14. 14. Release often and dare to be in beta. Don't "think" too much. www.frojd.se@FrojdAgency 2.
  15. 15. We have to accept one fact - we are ALWAYS one step behind... 1 year 2 years 3 years www.frojd.se@FrojdAgency
  16. 16. But, we can decide the size of the step... 1 year 2 years 3 years www.frojd.se@FrojdAgency
  17. 17. Post-launch- budget Bigger than you think. www.frojd.se@FrojdAgency 3.
  18. 18. Budget transparency. Time = functionality and user experience. www.frojd.se@FrojdAgency 4.
  19. 19. “Cheap” “Fast” “Good” Utopia Later... Expensive Bad quality... www.frojd.se@FrojdAgency
  20. 20. Define the value. And set goals. www.frojd.se@FrojdAgency 5.
  21. 21. Innovate a few things. Standardize the rest. Prioritize. www.frojd.se@FrojdAgency 6.
  22. 22. Expectations, roles and accountability. www.frojd.se@FrojdAgency 7.
  23. 23. Done is better than perfect. www.frojd.se@FrojdAgency 8.
  24. 24. www.frojd.se This presentation is licensed by Creative Commons Erkännande 2.5 Sverige. Share, edit, transform but do not forget to link back to us! @FrojdAgency

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