Guide on how to apply looks, attract customers and build a sale with this gift with purchase.

1. BLACK FRIDAY G I F T W I T H P U R C H A S E
T R A I N I N G G U I D E A N D L O O K B O O K

2. Fashion Fair is excited to bring to you, our beloved Beauty Ambassadors,
a highly anticipated gift-with-purchase (GWP) for your loyal customers. This
on-trend metallic wristlet includes two NEW limited edition lipsticks- Mauvelous,
a warm nude with slight shimmer and Little Red Dress, a classic red for
winter. These beautiful gifts are sure to attract existing and new customers
alike. A two-item minimum purchase is required.
In order to ensure a strong sales day for your counter, it is imperative that
you prioritize the sale of higher ticketed items such as skincare and
foundation products as the customer’s qualifying purchase. With the
return of many skincare SKUs in October, this should certainly be feasible.
New Year’s is the most common time that women change their skincare
habits and routine.You can help them implement a fresh start by assessing
their skincare regimen, making appropriate recommendations for their
Fashion Fair system, and topping off the sale with a new foundation for the
upcoming holiday and New Year!
Convey the features and benefits of the GWP to the customer to entice
them to sit down for a full skin consultation and/or makeup application:
• The wristlet is made of bronze metallic textured leather-like material
including a convenient wrist strap. It is spacious enough to hold cash, a
phone and two lipsticks!
• The lining is a rich, jewel-toned, teal fabric with the Fashion Fair logo
printed on it.
• Both lipsticks are creamy and hydrating with a satiny finish for a smooth
application and long wear.
• The nude lipstick compliments ANY eye shadow and blush.
• The red lipstick is a classic blue-red shade that is perfect for holiday; it
works for both a glamorous evening or every day look.

3. LITTLE RED DRESS
Eyes
Using a Flat Eye Shadow Brush, apply Iced Blush Eye Shadow all
over the lid, stopping at the crease.
Using a Blending Brush, use back and forth windshield wiper
movements to apply a warm Pressed Powder one to two shades
darker than the client’s complexion, in the crease.
Starting from the inner corner moving outward, apply Liquid Liner
in a precise line onto the lash line, winging it out at the outer
corner for a dramatic cat eye.
Using Midnight Eye Liner pencil, line the waterline of bottom lash
line.
Apply two to three coats of Bold Lash Mascara on the upper
lashes and one coat on the lower lashes
Cheeks
Find the customer’s apples of the cheek by asking them to smile.
Using a Blush Brush, apply Pearly Paprika Blush to the apples of the
cheek moving outward to the hairline.
Lips
Using a Lip Brush for precision and definition, apply Little Red Dress
Lipstick to the center of lips blending outward.

4. A NIGHT TO REMEMBER
Eyes
Using a Flat Eye Shadow Brush, apply Noir Eye Shadow all over
the lid, stopping at the crease. Make sure that the entire lid is
evenly dark.
For a pop of sparkle, use a Flat Eye Shadow Brush or a finger to
apply Pure Gold Eye Shadow just in the center of the lid. Blend
to remove any harsh lines.
Using an Angled Brush, line the lower lash line with Pure Gold
Eye Shadow, making the line heaviest in the inner, lower corner.
Using a Blending Brush, use back and forth windshield wiper
movements to apply a warm Pressed Powder, one to two shades
darker than the client’s complexion, in the crease to soften any
harsh lines.
Check to ensure that the entire lid, including the lash line, is
completely dark.
Using Midnight Eye Liner pencil, line the waterline of bottom lash line.
Apply two to three coats of Bold Lash Mascara on the upper
lashes and one coat on the lower lashes.
Cheeks
Find the customer’s apples of the cheek by asking them to smile.
Using a Blush Brush, apply Tahiti Eye Shadow to apples of cheeks
blending it toward the hairline.
Lips
Using a Lip Brush for a precision and definition, apply Little Red Dress
Lipstick to center of lips, blending outward.
Use Sugar Powder to set for a stunning matte finish.

5. NUDE KISS
Eyes
Using a Flat Eye Shadow Brush, apply Iced Blush Eye Shadow
onto the inner and middle part of lid.
Using a Flat Eye Shadow Brush, apply Jade Onyx Eye Shadow
on the outer corner of the eye, creating a sideways V.
One leg of the “V” should begin and extend on the outer lid and
the other leg should be placed right below the crease. The legs
should meet to create a point in the outermost corner of the
eye, not extending too far toward the temples.
You can use the other, clean side of Flat Eye Shadow Brush to apply
your second color so that you do not mixed eye shadow colors onto lid.
Using a separate Flat Eye Shadow Brush, apply Iced Blush Eye
Shadow onto brow bone, moving the product downward toward
the crease.
Using a Blending Brush, use back and forth windshield wiper move-
ments to apply a warm Pressed Powder one to two shades darker than
the client’s complexion, in the crease to soften any harsh lines.
Blend to ensure the eye shadows look seamless.
Using an Angled Brush with Noir or Liquid Liner, line upper lash line.
Using Midnight Eye Liner pencil, line the waterline of bottom lash line.
Apply two to three coats of Bold Lash Mascara on the upper
lashes and one coat on the lower lashes.
Cheeks
Find the customer’s apples of the cheek by asking them to smile.
Using a Blush Brush, apply Tahiti Eye Shadow to apples of cheeks
blending it toward the hairline.
Lips
Using a Lip Brush for precision and definition, apply Mauvelous
Lipstick to center of lips, blending outward.
Use Light Brown Lip Liner for more definition.

6. INDIGO MOOD
Eyes
Using a Flat Eye Shadow Brush, apply Indigo Eye Shadow all over
the lid, stopping at the crease.
Using a Blending Brush, use back and forth windshield wiper
movements to apply a warm Pressed Powder, one to two shades
darker than client’s complexion, in the crease to soften any
harsh lines.
Using an Angled Brush (wet or dry), line the lower lash line with
Indigo Eye Shadow.
Using a Blending Brush, blend out the line to make it appear soft
and diffused under the lower lash line.
(Optional) Using Midnight Eye Liner pencil, line the waterline of
bottom lash line.
Apply two to three coats of Bold Lash Mascara on the upper
lashes and one coat on the lower lashes.
Cheeks
Find the customer’s apples of the cheek by asking them to smile.
Using a Blush Brush, apply a very light dusting of Warm Sand Blush to
apples of cheeks blending it toward the hairline.
Using a Fan Brush or other side of the Blush Brush, sweep Iced Blush
Eye Shadow onto tops of cheekbones.
Lips
Using a Lip Brush for precision and definition, apply Mauvelous
Lipstick to center of lips, blending outward.
Use Light Brown Lip Liner for more definition.