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Automotive Industry in India: Capabilities &
Growing Opportunities
1
About ACMA
2
About ACMA
• Established in 1959
• Apex body of Auto Component Industry in India
• Over 750+ members from the Organized sector
• Represents 85% of the Industry by turnover
• Represented on all Government and Industry bodies –
Strategic to the Auto Sector
• Offices across all Regions in the Country
• An ISO 9001-2008 Institution
ACMA – Excellence in Service Delivery
3
Knowledge
Engagements
Technology/Quality
Enhancement
Trade Promotion-
Domestic & Intn’l
Industry Promotion
Vital Catalyst for Industrial
Development
Public Policy &
Regulations
ACMA Services
4
India: A Vibrant Economy
5
1. Largest Democracy – 1.2 billion people, Growing Middle Class
2. 3rd largest GDP (PPP) and 10th largest GDP (Nominal, USD 2 trillion)
3. One of the fastest growing economies - 2015-16: 7.6%; Estimates for 2016-17: ~7%
• India’s average GDP growth rate: 7% over past 5 years
4. Emerging as the top FDI destination
5. Robust Legal and Banking Infrastructure
6. Demographics Advantage – Youth driven economy
7. Suburbanization & Rural to Urban Migration – 140 million by 2020; 700 million by 2050
8. 2nd largest pool of Certified Professionals and highest number of Qualified Engineers in the world
9. Growing Investment in Infrastructure
India: A Vibrant Economy
6
Infrastructure Development – A Special Thrust
Railways
USD 117 bn
Roads
USD 172 bn
Total planned
infrastructure
investments of
USD 1 Trillion*
from 2012-17
Airports
USD 16 bn
Energy
USD 331 bn
Ports
USD 36 bn
Telecommunication
USD 172 bn
7
USD 10 bn for 100 smart cities
Robust Infrastructure key for attracting manufacturing investments
New initiatives by Government
8
Government
Initatives
Make in
India
Facilitate
Investment
and
Technology
Flow
Infrastruct
ure
Developme
nt
Labour
Law
ReformsEase of
Doing
Business &
Regulatory
Complianc
e
Startup
India
Digital
India
Smart
Cities
Illustrative List
Automotive Industry in India
9
Automotive Clusters in India
West
Tata Cummins
Tata Motors
North
Significant Manufacturing base of OEMs – Indian & Global
Ashok Leyland
BMW
Caterpillar
Daimler
Ford
Hyundai
Nissan
Renault
Royal Enfield
Same Deutz
TAFE
Tata Motors
Toyota Kirloskar
TVS
Volvo Buses
East
South
Eicher
Escorts
Hero Moto Corp
Honda Motorcycle
Honda Cars
ICML
JCB
Maruti Suzuki
Mahindra
Mazda
New Holland
Suzuki Motorcycles
Tata Motors
Yamaha
Bajaj Auto
Fiat
Force Motors
GM
John Deere
Mahindra
Mercedes Benz
Skoda
Tata Hitachi
Tata Motors
Volkswagen
Volvo Eicher
(Illustrative List)
10
*New Hub: Sanand
Tata Motors, Suzuki, Ford,
Honda Motorcycle
Source: SIAM
Where does India stand?
Largest TRACTOR manufacturer
2nd Largest TWO WHEELER manufacturer
2nd Largest BUS manufacturer
3rd Largest HEAVY TRUCK manufacturer
6th Largest CAR manufacturer
6th Largest COMMERCIAL VEHICLE manufacturer
(’000 units)
Passenger Vehicles Production
Figures for financial year – April to March
12
Source: SIAM
2,987
3,146
3,234
3,087
3,221
3,414
2,750
3,000
3,250
3,500
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
 CAGR 2011-15: 2%
Figures for financial year – April to March
( ’000 units)
Commercial Vehicles Tractors Production
( ’000 units)
Two & Three Wheelers
(’000 units)
Construction Vehicles*
( ’000 units)
Other Vehicles Production
Source: SIAM
62.3
69.2
50.5 52
56
10
30
50
70
90
2010-11 2011-12 2012-13 2013-14 2014-15
* E&Y Estimates
753
929
833
699 697 698
0
200
400
600
800
1000
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
14176
16330 16584
17713
19439 19764
0
5000
10000
15000
20000
25000
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
** 2015-16 Figures Awaited
545
640
579
697
613
572
0
200
400
600
800
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
(million units)
14
Source: Automotive Mission Plan: 2016-26
3.2 0.7
18.5
0.95 0.6
23.4
9.4
2.0
50.6
2.8 1.5
66.3
13.4
3.9
55.5
3.0 1.7
75.8
0
20
40
60
80
Passenger
Vehicles
Commercial
Vehicles
Two
wheelers
Three
wheelers
Tractors Total
2015 FY
2026 ( Base
case)
FY
2026 (Optimistic
case)
Automotive Mission Plan 2026: Aspirations for Vehicle
Industry
Auto Component Industry
15
16
Indian Auto Component Industry: 2015-2016
• Rs. 2,55,600 crore/USD 39.0 billionTurnover
• 3.5% - 4%Contribution to GDP
• Rs. 70,900 crore/USD 10.81 billion
Foreign Exchange Earnings/
Exports
• 4%Share of India’s Exports
• Rs 44,600 crore/USD 6.8 billionDomestic Aftermarket
• USD 0.44-0.66 billionInvestments
• 1.50 millionDirect Employment
35.9%
8.7%
5.6%
-2.0%
11.1%
8.8%
-10%
0%
10%
20%
30%
40%
0
500
1000
1500
2000
2500
3000
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
17
Turnover - Auto Component Industry: 2015-16
GrowthRateinRupeeTerms
(Turnover includes supplies to OEMs, aftermarket sales and exports)
2160 (39.7)
1883 (41.3)
2046 (42.2)
2117 (35.1)
TurnoverinINR’00Crore(USDBillion)
CAGR: 6%
2348 (38.5)
2556 (39.0)
18
Auto Components Supply to OEMs
OEMs consumption includes locally produced Components and Imports
PVs
44%
SCV
1%
LCV
4%
MCV
5%
HCV
10%
Three-Wheeler
4%
Two-wheelers
21%
Backhoe Loaders
2%
Others
2%
Tractors
7%
SCV Less than 2 T
LCV 2 to 7.5 T
MCV 7.5 to 16 T
HCV More than 16 T
60.7%
40.7%
23.3%
16.7%
11.4%
3.5%
0%
20%
40%
60%
80%
0
200
400
600
800
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
19
Exports - Auto Component Industry: 2015-16
TurnoverinINR’00Crore
(USDBillion)
GrowthRateinRupeeTerms
CAGR: 18%
685 (11.2)
615 (10.2)
527 (9.7)
427 (8.8)
303 (6.7)
709 (10.8)
Africa, 6%
Asia, 25%
Central
America,
3%
Europe,
36%
New
Zealand &
Australia,
1%
North
America,
25%
South
America,
4%
Exports Destinations: Top 10 Countries in %
USA 23.59 Thailand 3.18
Germany 6.96 UAE 3.15
Turkey 6.22 France 2.99
UK 5.43 Brazil 2.62
Italy 3.86 Mexico 2.59
Increased Component Outsourcing
Tier 1 Component Manufacturers
• Bosch
• Continental
• Cummins
• DANA
• Delphi
• Denso
• Eaton
• Getrag
• GE
• Kohler
• Kolbenschmidt
• Magna
• Meritor
• TRW
• Valeo
OEMs
• BMW
• Caterpillar
• Ford
• FIAT
• GM
• John Deere
• MAN
• Mercedes-Benz
• Nissan
• Peugeot
• Renault
• Toyota
• Volkswagen
Over 35 IPOs of Global OEMs & Tier 1 Procuring from India
Indian Auto components already driving on international roads
(Illustrative List)
20
Strengths & Challenges of Indian Component
Suppliers
21
Indian Suppliers’ Focus – Global Best Practices
Industry fast embracing modern
shop-floor practices:
 5-S; 7-W
 Kaizen
 TQM
 TPM
 6 Sigma
 Lean Manufacturing651
546
287
162
ISO 9001
TS 16949
ISO 14001
OHSAS…
Deming
Award - 16
Japan Quality
Medal - 5
JIPM - 3Shingo Silver
Medallion - 2
TPM Award
- 15
Largest no. of Deming Award winning companies outside Japan
Focus on Quality
22
Increasing focus on Innovation and Research
• Bosch
• Caterpillar
• Continental
• Cummins
• Ford
• GM
• Honda
• Honeywell
• Hyundai
• Magna
• Mercedes Benz
• Renault Nissan
• Suzuki
• Valeo
Design & Research Centers of leading Global companies in India
(Illustrative List)
23
Growing capabilities of the Indian auto component Industry
(Illustrative List)
24
Indian Auto
component
manufacturers
Frugal
engineering
Cost
Effective
High quality
products
Established
manufacturing
systems
Global
clients
• Recognised for designing high value
added, safety critical yet durable and less
complex products
• Proven capabilities in delivering desired
products for emerging and matured
markets
• Competitive pricing
• Stable pricing of products due to low
cost of labour, raw materials, etc
• Established capabilities in designing and
delivering high technology intensive, high
precision products like drive transmissions,
forging castings etc.
• Known for adopting world class
standards like 6 sigma, TQM, TPM
and Lean manufacturing
• Most players in the organised
sector are certified with ISO 9001,
ISO 14001, TS 16949
• Largest Deming prize winner
outside Japan
• Leading auto manufacturers
already made India hub for
sourcing components – Toyota,
GM, Fiat, Volkswagen, Renault &
Daimler etc
1
34
5
2
25Source: IMaCS analysis
India has significant advantage in labour & logistics costs but
higher power cost and tax rate adversely impact competitiveness
26
Tables indicate to what extent the India is more competitive with the given countries
Source: IMaCS Analysis
The cost competitiveness of India has improved significantly
over the last decade
27
Challenges
Challenges
High Cost of Capital
Capacity Utilization
Infrastructure Challenges & Cost
Roads
Ports
PowerImports - higher than exports
Combating Counterfeit Parts
Skilled Manpower
Building R&D Competence & Ecosystem
Changes in regulatory environment
Industry Aspirations
28
29
Automotive Mission Plan 2026: Industry Aspirations
Turnover ~
USD 200
billion
Export ~
USD 80
billion
Domestic
Aftermarket ~
USD 32 billion
Direct Incremental
employment ~ 3.2
million
Additional USD 25 - 30 billion investment need to realize AMP Goals
The Investment Opportunity
30
Conclusion
• Vibrant Indian Economy
• 2026: USD 200 billion Auto Component Industry
• Growing Engineering and IT capability for Designing &
Manufacturing
• Respect for IPR
• Indian Opportunity - invest, source and partner with Indian suppliers
for servicing the Global and Domestic Markets
India: The Gateway to Growth
31
ACMA
The Capital Court, 6th Floor, Olof Palme Marg, Munirka, New Delhi – 110 067
Tel: 011-26160315, Fax: 011-26160317
E-mail: acma@acma.in, Website: www.acma.in
Thank You
for any assistance contact
32

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Am acma presentation_sweden_france

  • 1. Automotive Industry in India: Capabilities & Growing Opportunities 1
  • 3. About ACMA • Established in 1959 • Apex body of Auto Component Industry in India • Over 750+ members from the Organized sector • Represents 85% of the Industry by turnover • Represented on all Government and Industry bodies – Strategic to the Auto Sector • Offices across all Regions in the Country • An ISO 9001-2008 Institution ACMA – Excellence in Service Delivery 3
  • 4. Knowledge Engagements Technology/Quality Enhancement Trade Promotion- Domestic & Intn’l Industry Promotion Vital Catalyst for Industrial Development Public Policy & Regulations ACMA Services 4
  • 5. India: A Vibrant Economy 5
  • 6. 1. Largest Democracy – 1.2 billion people, Growing Middle Class 2. 3rd largest GDP (PPP) and 10th largest GDP (Nominal, USD 2 trillion) 3. One of the fastest growing economies - 2015-16: 7.6%; Estimates for 2016-17: ~7% • India’s average GDP growth rate: 7% over past 5 years 4. Emerging as the top FDI destination 5. Robust Legal and Banking Infrastructure 6. Demographics Advantage – Youth driven economy 7. Suburbanization & Rural to Urban Migration – 140 million by 2020; 700 million by 2050 8. 2nd largest pool of Certified Professionals and highest number of Qualified Engineers in the world 9. Growing Investment in Infrastructure India: A Vibrant Economy 6
  • 7. Infrastructure Development – A Special Thrust Railways USD 117 bn Roads USD 172 bn Total planned infrastructure investments of USD 1 Trillion* from 2012-17 Airports USD 16 bn Energy USD 331 bn Ports USD 36 bn Telecommunication USD 172 bn 7 USD 10 bn for 100 smart cities Robust Infrastructure key for attracting manufacturing investments
  • 8. New initiatives by Government 8 Government Initatives Make in India Facilitate Investment and Technology Flow Infrastruct ure Developme nt Labour Law ReformsEase of Doing Business & Regulatory Complianc e Startup India Digital India Smart Cities Illustrative List
  • 10. Automotive Clusters in India West Tata Cummins Tata Motors North Significant Manufacturing base of OEMs – Indian & Global Ashok Leyland BMW Caterpillar Daimler Ford Hyundai Nissan Renault Royal Enfield Same Deutz TAFE Tata Motors Toyota Kirloskar TVS Volvo Buses East South Eicher Escorts Hero Moto Corp Honda Motorcycle Honda Cars ICML JCB Maruti Suzuki Mahindra Mazda New Holland Suzuki Motorcycles Tata Motors Yamaha Bajaj Auto Fiat Force Motors GM John Deere Mahindra Mercedes Benz Skoda Tata Hitachi Tata Motors Volkswagen Volvo Eicher (Illustrative List) 10 *New Hub: Sanand Tata Motors, Suzuki, Ford, Honda Motorcycle
  • 11. Source: SIAM Where does India stand? Largest TRACTOR manufacturer 2nd Largest TWO WHEELER manufacturer 2nd Largest BUS manufacturer 3rd Largest HEAVY TRUCK manufacturer 6th Largest CAR manufacturer 6th Largest COMMERCIAL VEHICLE manufacturer
  • 12. (’000 units) Passenger Vehicles Production Figures for financial year – April to March 12 Source: SIAM 2,987 3,146 3,234 3,087 3,221 3,414 2,750 3,000 3,250 3,500 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16  CAGR 2011-15: 2%
  • 13. Figures for financial year – April to March ( ’000 units) Commercial Vehicles Tractors Production ( ’000 units) Two & Three Wheelers (’000 units) Construction Vehicles* ( ’000 units) Other Vehicles Production Source: SIAM 62.3 69.2 50.5 52 56 10 30 50 70 90 2010-11 2011-12 2012-13 2013-14 2014-15 * E&Y Estimates 753 929 833 699 697 698 0 200 400 600 800 1000 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 14176 16330 16584 17713 19439 19764 0 5000 10000 15000 20000 25000 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 ** 2015-16 Figures Awaited 545 640 579 697 613 572 0 200 400 600 800 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
  • 14. (million units) 14 Source: Automotive Mission Plan: 2016-26 3.2 0.7 18.5 0.95 0.6 23.4 9.4 2.0 50.6 2.8 1.5 66.3 13.4 3.9 55.5 3.0 1.7 75.8 0 20 40 60 80 Passenger Vehicles Commercial Vehicles Two wheelers Three wheelers Tractors Total 2015 FY 2026 ( Base case) FY 2026 (Optimistic case) Automotive Mission Plan 2026: Aspirations for Vehicle Industry
  • 16. 16 Indian Auto Component Industry: 2015-2016 • Rs. 2,55,600 crore/USD 39.0 billionTurnover • 3.5% - 4%Contribution to GDP • Rs. 70,900 crore/USD 10.81 billion Foreign Exchange Earnings/ Exports • 4%Share of India’s Exports • Rs 44,600 crore/USD 6.8 billionDomestic Aftermarket • USD 0.44-0.66 billionInvestments • 1.50 millionDirect Employment
  • 17. 35.9% 8.7% 5.6% -2.0% 11.1% 8.8% -10% 0% 10% 20% 30% 40% 0 500 1000 1500 2000 2500 3000 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 17 Turnover - Auto Component Industry: 2015-16 GrowthRateinRupeeTerms (Turnover includes supplies to OEMs, aftermarket sales and exports) 2160 (39.7) 1883 (41.3) 2046 (42.2) 2117 (35.1) TurnoverinINR’00Crore(USDBillion) CAGR: 6% 2348 (38.5) 2556 (39.0)
  • 18. 18 Auto Components Supply to OEMs OEMs consumption includes locally produced Components and Imports PVs 44% SCV 1% LCV 4% MCV 5% HCV 10% Three-Wheeler 4% Two-wheelers 21% Backhoe Loaders 2% Others 2% Tractors 7% SCV Less than 2 T LCV 2 to 7.5 T MCV 7.5 to 16 T HCV More than 16 T
  • 19. 60.7% 40.7% 23.3% 16.7% 11.4% 3.5% 0% 20% 40% 60% 80% 0 200 400 600 800 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 19 Exports - Auto Component Industry: 2015-16 TurnoverinINR’00Crore (USDBillion) GrowthRateinRupeeTerms CAGR: 18% 685 (11.2) 615 (10.2) 527 (9.7) 427 (8.8) 303 (6.7) 709 (10.8) Africa, 6% Asia, 25% Central America, 3% Europe, 36% New Zealand & Australia, 1% North America, 25% South America, 4% Exports Destinations: Top 10 Countries in % USA 23.59 Thailand 3.18 Germany 6.96 UAE 3.15 Turkey 6.22 France 2.99 UK 5.43 Brazil 2.62 Italy 3.86 Mexico 2.59
  • 20. Increased Component Outsourcing Tier 1 Component Manufacturers • Bosch • Continental • Cummins • DANA • Delphi • Denso • Eaton • Getrag • GE • Kohler • Kolbenschmidt • Magna • Meritor • TRW • Valeo OEMs • BMW • Caterpillar • Ford • FIAT • GM • John Deere • MAN • Mercedes-Benz • Nissan • Peugeot • Renault • Toyota • Volkswagen Over 35 IPOs of Global OEMs & Tier 1 Procuring from India Indian Auto components already driving on international roads (Illustrative List) 20
  • 21. Strengths & Challenges of Indian Component Suppliers 21
  • 22. Indian Suppliers’ Focus – Global Best Practices Industry fast embracing modern shop-floor practices:  5-S; 7-W  Kaizen  TQM  TPM  6 Sigma  Lean Manufacturing651 546 287 162 ISO 9001 TS 16949 ISO 14001 OHSAS… Deming Award - 16 Japan Quality Medal - 5 JIPM - 3Shingo Silver Medallion - 2 TPM Award - 15 Largest no. of Deming Award winning companies outside Japan Focus on Quality 22
  • 23. Increasing focus on Innovation and Research • Bosch • Caterpillar • Continental • Cummins • Ford • GM • Honda • Honeywell • Hyundai • Magna • Mercedes Benz • Renault Nissan • Suzuki • Valeo Design & Research Centers of leading Global companies in India (Illustrative List) 23
  • 24. Growing capabilities of the Indian auto component Industry (Illustrative List) 24 Indian Auto component manufacturers Frugal engineering Cost Effective High quality products Established manufacturing systems Global clients • Recognised for designing high value added, safety critical yet durable and less complex products • Proven capabilities in delivering desired products for emerging and matured markets • Competitive pricing • Stable pricing of products due to low cost of labour, raw materials, etc • Established capabilities in designing and delivering high technology intensive, high precision products like drive transmissions, forging castings etc. • Known for adopting world class standards like 6 sigma, TQM, TPM and Lean manufacturing • Most players in the organised sector are certified with ISO 9001, ISO 14001, TS 16949 • Largest Deming prize winner outside Japan • Leading auto manufacturers already made India hub for sourcing components – Toyota, GM, Fiat, Volkswagen, Renault & Daimler etc 1 34 5 2
  • 25. 25Source: IMaCS analysis India has significant advantage in labour & logistics costs but higher power cost and tax rate adversely impact competitiveness
  • 26. 26 Tables indicate to what extent the India is more competitive with the given countries Source: IMaCS Analysis The cost competitiveness of India has improved significantly over the last decade
  • 27. 27 Challenges Challenges High Cost of Capital Capacity Utilization Infrastructure Challenges & Cost Roads Ports PowerImports - higher than exports Combating Counterfeit Parts Skilled Manpower Building R&D Competence & Ecosystem Changes in regulatory environment
  • 29. 29 Automotive Mission Plan 2026: Industry Aspirations Turnover ~ USD 200 billion Export ~ USD 80 billion Domestic Aftermarket ~ USD 32 billion Direct Incremental employment ~ 3.2 million Additional USD 25 - 30 billion investment need to realize AMP Goals
  • 31. Conclusion • Vibrant Indian Economy • 2026: USD 200 billion Auto Component Industry • Growing Engineering and IT capability for Designing & Manufacturing • Respect for IPR • Indian Opportunity - invest, source and partner with Indian suppliers for servicing the Global and Domestic Markets India: The Gateway to Growth 31
  • 32. ACMA The Capital Court, 6th Floor, Olof Palme Marg, Munirka, New Delhi – 110 067 Tel: 011-26160315, Fax: 011-26160317 E-mail: acma@acma.in, Website: www.acma.in Thank You for any assistance contact 32