2. YOUNG AND FREE
Its all about seeking out fun
and adventure for these 18-24
year olds. They live each day
as if it is their last, they care
about the future of the world
and know exactly what they
want out of life.
STYLE SEEKERS
These 25-29 year olds are an
independent bunch of women
who value their careers, as
well as their physical and
emotional wellbeing. They
voyeuristically seek out style
cues and like being the first to
know about pop culture news
and affairs.
MRS. MULTI TASKER
The next generation of
mothers. 30-39 year olds are
under more pressure than
ever before, living a balancing
act of part time work, full
time families and multiple
friendships. They are super
organized and often turn to
social media to connect with
the world.
WISE AND FREE
They are a confident yet
understated group of women
40-49, who display young and
free characteristics while
having a bit more maturity
and wisdom behind them. This
is the time they are focusing
on themselves
for a change.
WHO ARE THE SEGMENTS?
3. 75%
69%
51%
32% 32%
30%
26%
25%
15% 14%
5%
75% 75%
37% 38%
21%
34%
37%
25%
10%
17%
11%
68% 68%
38%
36%
16%
33%
42%
20%
12% 13%
10%
64%
66%
38% 37%
16%
36%
43%
20%
12%
16%
7%
Cash Shopping/Store
Gift Voucher
Concert Tickets Movie Gift
Voucher
Beauty Gift
Voucher
Petrol Gift
Voucher
Supermarket Gift
Voucher
Small Personal
Appliance (iPod
etc.)
Music Gift
Voucher
Small Home
Appliances
Toys
Young and Free Style Seeker Mrs Multi Tasker Wise and Free
What they would like to win if the prize was worth $100…
When it comes to what our female listeners would like to win with
a prize value of $100, cash remains #1.
However there were some slight differences;
- Young and Free are more likely to enjoy beauty vouchers and concert tickets
- Style Seekers are more likely to prefer shopping vouchers
- Wise and Free prefer the practical vouchers of petrol and supermarkets
Source: SCA Research Promotions Study. June 2016.’ So, if you had the opportunity to win a prize worth $100 what would you like to win?, Young and Free N= 529. Style Seekers N- 406, Mrs. Multi Tasker N= 524, Wise and Free N= 290.
4. 81%
64%
53%
50%
48%
27%
25% 25%
23%
20%
15%
13%
4%
2%
81%
71%
51%
59%
34%
29%
36%
17%
26%
19%
23%
8%
11%
1%
80%
63%
47%
57%
30%
27%
40%
13%
17% 17% 18%
8%
10%
2%
71%
61%
43%
45%
34%
31%
37%
13%
17%
19%
21%
10%
4% 4%
Cash Shopping/Store
Gift Voucher
Travel Gift
Voucher
Pay Your Bills Concert Tickets Petrol Gift
Voucher
Supermarket
Gift Voucher
Beauty Gift
Voucher
Small Personal
Appliances
Movie Gift
Voucher
Small Home
Appliances
Music Gift
Voucher
Toys Other - Let us
know
Young and Free Style Seeker Mrs Multi Tasker Wise and Free
What they would like to win if the prize was worth $500…
When it comes to what our female listeners would like to win with a
prize value of $500, cash is still #1.
However there were some slight differences;
- Young and Free are more likely to enjoy beauty vouchers and concert tickets
- Style Seekers are more likely to prefer shopping vouchers and pay your bill prizes
- Mrs. Multi Taskers prefer prizes the can utilise everyday such as supermarket
vouches and small home appliances
Source: SCA Research Promotions Study. June 2016.’ So, if you had the opportunity to win a prize worth $500 what would you like to win?, Young and Free N= 529. Style Seekers N- 406, Mrs. Multi Tasker N= 524, Wise and Free N= 290.
5. 84%
65%
59%
53%
39%
28% 27%
23%
21%
18% 16%
11%
4%
2%
89%
61%
66%
60%
26%
27%
38%
26%
15% 15%
27%
8%
11%
3%
84%
59%
57%
59%
25%
27%
37%
20%
11%
15%
22%
8%
11%
3%
79%
57%
56%
49%
27% 27%
35%
22%
12%
15%
21%
9%
3%
5%
Cash Travel Gift
Voucher
Shopping/Store
Gift Voucher
Pay Your Bills Concert Tickets Petrol Gift
Voucher
Supermarket
Gift Voucher
Small Personal
Appliance (iPod
etc.)
Beauty Gift
Voucher
Movie Gift
Voucher
Small Home
Appliances
Music Gift
Voucher
Toys Other - Let us
know
Young and Free Style Seeker Mrs Multi Tasker Wise and Free
What they would like to win if the prize was worth $1000…
Even with a prize worth $1000 cash remains #1 to our female listeners.
Some slight differences are…
- Young and Free are more likely to enjoy experience based prizes like a travel gift voucher
or concert tickets
- Style Seekers are more likely to prefer cash or shopping gift vouchers
- Wise and Free are preferring something a little different
Source: SCA Research Promotions Study. June 2016.’ So, if you had the opportunity to win a prize worth $1000 what would you like to win?, Young and Free N= 529. Style Seekers N- 406, Mrs. Multi Tasker N= 524, Wise and Free N= 290.
6. 82%
76%
60%
54%
51% 50%
38%
23%
19% 18%
17%
15% 14%
12%
8%
4% 4%
76%
82%
68%
54%
41%
52%
49%
27%
25%
20%
17%
21%
11% 11%
6%
3%
9%
71%
78%
69%
53%
40%
44%
43%
27% 28%
20%
15%
20%
6%
9%
6%
3%
8%
67%
69%
63%
50%
33%
46%
35% 36%
23%
18%
12%
15%
7% 8%
6%
4%
3%
All Expenses
Paid
OVERSEAS
Holiday
Cash All Expenses
Paid
AUSTRALIAN
Holiday
A Car Concert Tickets
AND Meet &
Greet
Travel Gift
Voucher
Shopping/Store
Gift Voucher
Home
Renovation
Supermarket Gift
Voucher
Petrol Gift
Voucher
Small Personal
Appliance (iPod
etc.)
Small Home
Appliances
Beauty Gift
Voucher
Movie Gift
Voucher
Music Gift
Voucher
Other - Let us
know
Toys
Young and Free Style Seeker Mrs Multi Tasker Wise and Free
What they would like to win if the prize was worth a few thousand dollars…
Whilst cash is still king for most segments, an all expenses paid
overseas trip is #1 for Young and Free.
Some slight differences;
- Young and Free are more likely to want an all expenses paid OVERSEAS trip, where
as Mrs. Multi Taskers are more likely to want an all expenses paid AUSTRALIAN
holiday
- Style Seekers are still more likely to prefer cash
- Wise and Free still prefer the practical prizes such as home renovations
Source: SCA Research Promotions Study. June 2016.’ So, if you had the opportunity to win a prize worth a few thousands dollars, what would you like to win?, Young and Free N= 529. Style Seekers N- 406, Mrs. Multi Tasker N= 524, Wise and Free N= 290.
