SlideShare a Scribd company logo

Don Feeney: Gambling and the Millennial Generation

Horizons RG
Horizons RG
Horizons RGResponsible Gambling Conference at BCLC

Don Feeney: Gambling and the Millennial Generation Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 2-4, 2015

Don Feeney: Gambling and the Millennial Generation

1 of 56
Download to read offline
Don Feeney: Gambling and the Millennial Generation
Don Feeney: Gambling and the Millennial Generation
Mr. Don Feeney
Director, Research & Planning
Minnesota State Lottery
Gambling and the
Millennial Generation
Don Feeney: Gambling and the Millennial Generation
Don Feeney: Gambling and the Millennial Generation
The Millennials
• The “Connected” generation
• Born 1982 – 2004
• Also known as
– Generation Y
– Generation C
– Generation Me
– Generation 9/11
– Peter Pan Generation
Ad

Recommended

Don Feeney: What the Public Thinks (and Why it Matters)
Don Feeney: What the Public Thinks (and Why it Matters)Don Feeney: What the Public Thinks (and Why it Matters)
Don Feeney: What the Public Thinks (and Why it Matters)Horizons RG
 
Dr. Mark Griffiths: Social Responsibility in Gambling, Marketing and Advertising
Dr. Mark Griffiths: Social Responsibility in Gambling, Marketing and AdvertisingDr. Mark Griffiths: Social Responsibility in Gambling, Marketing and Advertising
Dr. Mark Griffiths: Social Responsibility in Gambling, Marketing and AdvertisingHorizons RG
 
Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Re...
Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Re...Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Re...
Sally Gainsbury and Keith Whyte. The Next Horizon: Social Casino Games and Re...Horizons RG
 
David Bird. Interweaving Culture into Responsible Gaming
David Bird. Interweaving Culture into Responsible GamingDavid Bird. Interweaving Culture into Responsible Gaming
David Bird. Interweaving Culture into Responsible GamingHorizons RG
 
Ken Winters. This is Your Brain on Adolescence: A Developmental View of Probl...
Ken Winters. This is Your Brain on Adolescence: A Developmental View of Probl...Ken Winters. This is Your Brain on Adolescence: A Developmental View of Probl...
Ken Winters. This is Your Brain on Adolescence: A Developmental View of Probl...Horizons RG
 
Hyoun S. (Andrew) Kim
Hyoun S. (Andrew) Kim   Hyoun S. (Andrew) Kim
Hyoun S. (Andrew) Kim Horizons RG
 
Dr. Jeffrey L. Derevensky
Dr. Jeffrey L. Derevensky Dr. Jeffrey L. Derevensky
Dr. Jeffrey L. Derevensky Horizons RG
 
Michael Wohl: When is Play-For-Fun Just Fun? Identifying Factors That Predict...
Michael Wohl: When is Play-For-Fun Just Fun? Identifying Factors That Predict...Michael Wohl: When is Play-For-Fun Just Fun? Identifying Factors That Predict...
Michael Wohl: When is Play-For-Fun Just Fun? Identifying Factors That Predict...Horizons RG
 

More Related Content

What's hot

Dr. Richard Wood - Stories of Hope: How Personal Accounts of Recovery can Inf...
Dr. Richard Wood - Stories of Hope: How Personal Accounts of Recovery can Inf...Dr. Richard Wood - Stories of Hope: How Personal Accounts of Recovery can Inf...
Dr. Richard Wood - Stories of Hope: How Personal Accounts of Recovery can Inf...Horizons RG
 
The informed player opportunity
The informed player opportunity The informed player opportunity
The informed player opportunity Horizons RG
 
Dr. Sally Gainsbury
Dr. Sally Gainsbury Dr. Sally Gainsbury
Dr. Sally Gainsbury Horizons RG
 
J.P. Girard and Sara Marchese - The Gaming Industry: A Strategic Plan for Mit...
J.P. Girard and Sara Marchese - The Gaming Industry: A Strategic Plan for Mit...J.P. Girard and Sara Marchese - The Gaming Industry: A Strategic Plan for Mit...
J.P. Girard and Sara Marchese - The Gaming Industry: A Strategic Plan for Mit...Horizons RG
 
Dr. Sally Gainsbury: Overcoming the Stigma of Problem Gambling
Dr. Sally Gainsbury: Overcoming the Stigma of Problem GamblingDr. Sally Gainsbury: Overcoming the Stigma of Problem Gambling
Dr. Sally Gainsbury: Overcoming the Stigma of Problem GamblingHorizons RG
 
Thomas Nilsson - Treatment Online, Does it work?
Thomas Nilsson - Treatment Online, Does it work?Thomas Nilsson - Treatment Online, Does it work?
Thomas Nilsson - Treatment Online, Does it work?Horizons RG
 
Dr. Mark Griffiths - Social Responsibility Tools in Gambling
Dr. Mark Griffiths - Social Responsibility Tools in GamblingDr. Mark Griffiths - Social Responsibility Tools in Gambling
Dr. Mark Griffiths - Social Responsibility Tools in GamblingHorizons RG
 
Dr. Tilman Lesch
Dr. Tilman LeschDr. Tilman Lesch
Dr. Tilman LeschHorizons RG
 
Marketing pre-commitment tools: An Ontario case study
Marketing pre-commitment tools: An Ontario case study Marketing pre-commitment tools: An Ontario case study
Marketing pre-commitment tools: An Ontario case study Horizons RG
 
What the public thinks (and why it matters)
What the public thinks (and why it matters)What the public thinks (and why it matters)
What the public thinks (and why it matters)Horizons RG
 
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour Jeff French: How to Design and Deliver Social Programs that Influence Behaviour
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour Horizons RG
 
Dr. Dan Brown, Kevin Harrigan & Melissa Sleightholm
Dr. Dan Brown, Kevin Harrigan & Melissa Sleightholm   Dr. Dan Brown, Kevin Harrigan & Melissa Sleightholm
Dr. Dan Brown, Kevin Harrigan & Melissa Sleightholm Horizons RG
 
Sally Gainsbury and David Aro. Dynamic Warning Messages for Electronic Gaming...
Sally Gainsbury and David Aro. Dynamic Warning Messages for Electronic Gaming...Sally Gainsbury and David Aro. Dynamic Warning Messages for Electronic Gaming...
Sally Gainsbury and David Aro. Dynamic Warning Messages for Electronic Gaming...Horizons RG
 
Measuring the effectiveness of responsible gambling strategy: Introducing the...
Measuring the effectiveness of responsible gambling strategy: Introducing the...Measuring the effectiveness of responsible gambling strategy: Introducing the...
Measuring the effectiveness of responsible gambling strategy: Introducing the...Horizons RG
 
Lindsay Richardson
Lindsay Richardson   Lindsay Richardson
Lindsay Richardson Horizons RG
 
Financial literacy for lottery players - Indiana case study
Financial literacy for lottery players - Indiana case study Financial literacy for lottery players - Indiana case study
Financial literacy for lottery players - Indiana case study Horizons RG
 
Dr. Irwin Cohen and Jennifer Keim: Voluntary Self-Exclusion: BC Longitudinal ...
Dr. Irwin Cohen and Jennifer Keim: Voluntary Self-Exclusion: BC Longitudinal ...Dr. Irwin Cohen and Jennifer Keim: Voluntary Self-Exclusion: BC Longitudinal ...
Dr. Irwin Cohen and Jennifer Keim: Voluntary Self-Exclusion: BC Longitudinal ...Horizons RG
 

What's hot (20)

Dr. Tim Fong
Dr. Tim FongDr. Tim Fong
Dr. Tim Fong
 
Dr. Richard Wood - Stories of Hope: How Personal Accounts of Recovery can Inf...
Dr. Richard Wood - Stories of Hope: How Personal Accounts of Recovery can Inf...Dr. Richard Wood - Stories of Hope: How Personal Accounts of Recovery can Inf...
Dr. Richard Wood - Stories of Hope: How Personal Accounts of Recovery can Inf...
 
The informed player opportunity
The informed player opportunity The informed player opportunity
The informed player opportunity
 
Dr. Sally Gainsbury
Dr. Sally Gainsbury Dr. Sally Gainsbury
Dr. Sally Gainsbury
 
J.P. Girard and Sara Marchese - The Gaming Industry: A Strategic Plan for Mit...
J.P. Girard and Sara Marchese - The Gaming Industry: A Strategic Plan for Mit...J.P. Girard and Sara Marchese - The Gaming Industry: A Strategic Plan for Mit...
J.P. Girard and Sara Marchese - The Gaming Industry: A Strategic Plan for Mit...
 
Dr. Sally Gainsbury: Overcoming the Stigma of Problem Gambling
Dr. Sally Gainsbury: Overcoming the Stigma of Problem GamblingDr. Sally Gainsbury: Overcoming the Stigma of Problem Gambling
Dr. Sally Gainsbury: Overcoming the Stigma of Problem Gambling
 
Thomas Nilsson - Treatment Online, Does it work?
Thomas Nilsson - Treatment Online, Does it work?Thomas Nilsson - Treatment Online, Does it work?
Thomas Nilsson - Treatment Online, Does it work?
 
Dr. Mark Griffiths - Social Responsibility Tools in Gambling
Dr. Mark Griffiths - Social Responsibility Tools in GamblingDr. Mark Griffiths - Social Responsibility Tools in Gambling
Dr. Mark Griffiths - Social Responsibility Tools in Gambling
 
Dr. Tilman Lesch
Dr. Tilman LeschDr. Tilman Lesch
Dr. Tilman Lesch
 
Marketing pre-commitment tools: An Ontario case study
Marketing pre-commitment tools: An Ontario case study Marketing pre-commitment tools: An Ontario case study
Marketing pre-commitment tools: An Ontario case study
 
Ryan Persaud
Ryan PersaudRyan Persaud
Ryan Persaud
 
What the public thinks (and why it matters)
What the public thinks (and why it matters)What the public thinks (and why it matters)
What the public thinks (and why it matters)
 
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour Jeff French: How to Design and Deliver Social Programs that Influence Behaviour
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour
 
Dr. Luke Clark
Dr. Luke ClarkDr. Luke Clark
Dr. Luke Clark
 
Dr. Dan Brown, Kevin Harrigan & Melissa Sleightholm
Dr. Dan Brown, Kevin Harrigan & Melissa Sleightholm   Dr. Dan Brown, Kevin Harrigan & Melissa Sleightholm
Dr. Dan Brown, Kevin Harrigan & Melissa Sleightholm
 
Sally Gainsbury and David Aro. Dynamic Warning Messages for Electronic Gaming...
Sally Gainsbury and David Aro. Dynamic Warning Messages for Electronic Gaming...Sally Gainsbury and David Aro. Dynamic Warning Messages for Electronic Gaming...
Sally Gainsbury and David Aro. Dynamic Warning Messages for Electronic Gaming...
 
Measuring the effectiveness of responsible gambling strategy: Introducing the...
Measuring the effectiveness of responsible gambling strategy: Introducing the...Measuring the effectiveness of responsible gambling strategy: Introducing the...
Measuring the effectiveness of responsible gambling strategy: Introducing the...
 
Lindsay Richardson
Lindsay Richardson   Lindsay Richardson
Lindsay Richardson
 
Financial literacy for lottery players - Indiana case study
Financial literacy for lottery players - Indiana case study Financial literacy for lottery players - Indiana case study
Financial literacy for lottery players - Indiana case study
 
Dr. Irwin Cohen and Jennifer Keim: Voluntary Self-Exclusion: BC Longitudinal ...
Dr. Irwin Cohen and Jennifer Keim: Voluntary Self-Exclusion: BC Longitudinal ...Dr. Irwin Cohen and Jennifer Keim: Voluntary Self-Exclusion: BC Longitudinal ...
Dr. Irwin Cohen and Jennifer Keim: Voluntary Self-Exclusion: BC Longitudinal ...
 

Viewers also liked

Working with the Millennial Generation
Working with the Millennial GenerationWorking with the Millennial Generation
Working with the Millennial GenerationStaci Trekles
 
The convergence of gaming and gambling
The convergence of gaming and gambling The convergence of gaming and gambling
The convergence of gaming and gambling Horizons RG
 
The Millennial Student & Teaching
The Millennial Student & TeachingThe Millennial Student & Teaching
The Millennial Student & TeachingChrystal Porter
 
Teaching the Millennial Learner
Teaching the Millennial LearnerTeaching the Millennial Learner
Teaching the Millennial LearnerJeremy Brueck
 
Scholarship of Teaching and Learning - Design and Analysis
Scholarship of Teaching and Learning - Design and AnalysisScholarship of Teaching and Learning - Design and Analysis
Scholarship of Teaching and Learning - Design and AnalysisStaci Trekles
 
Pwc Report "Global Gaming Outlook 2015"
Pwc Report "Global Gaming Outlook 2015"Pwc Report "Global Gaming Outlook 2015"
Pwc Report "Global Gaming Outlook 2015"Oliver Grave
 
Panel: Exploring Public Health perspectives of gambling
Panel: Exploring Public Health perspectives of gambling Panel: Exploring Public Health perspectives of gambling
Panel: Exploring Public Health perspectives of gambling Horizons RG
 
Findings on the B.C. Lottery Corporation (BCLC) voluntary self-exclusion program
Findings on the B.C. Lottery Corporation (BCLC) voluntary self-exclusion programFindings on the B.C. Lottery Corporation (BCLC) voluntary self-exclusion program
Findings on the B.C. Lottery Corporation (BCLC) voluntary self-exclusion programHorizons RG
 
Should "win limits" or "prize targets" become a part of responsible gambling
Should "win limits" or "prize targets" become a part of responsible gambling Should "win limits" or "prize targets" become a part of responsible gambling
Should "win limits" or "prize targets" become a part of responsible gambling Horizons RG
 
Stacy Shaw & Janine Robinson
Stacy Shaw & Janine RobinsonStacy Shaw & Janine Robinson
Stacy Shaw & Janine RobinsonHorizons RG
 
Dr. Debi LaPlante
Dr. Debi LaPlante   Dr. Debi LaPlante
Dr. Debi LaPlante Horizons RG
 
Jennifer Roberts
Jennifer Roberts  Jennifer Roberts
Jennifer Roberts Horizons RG
 
Dr. Jamie Wiebe
Dr. Jamie Wiebe   Dr. Jamie Wiebe
Dr. Jamie Wiebe Horizons RG
 
Generation X, Y or Z
Generation X, Y or ZGeneration X, Y or Z
Generation X, Y or ZPeter Hill
 
Millennials: Understanding the Generation
Millennials: Understanding the GenerationMillennials: Understanding the Generation
Millennials: Understanding the GenerationUrbanBound
 
How to Make Awesome SlideShares: Tips & Tricks
How to Make Awesome SlideShares: Tips & TricksHow to Make Awesome SlideShares: Tips & Tricks
How to Make Awesome SlideShares: Tips & TricksSlideShare
 
Getting Started With SlideShare
Getting Started With SlideShareGetting Started With SlideShare
Getting Started With SlideShareSlideShare
 

Viewers also liked (19)

Working with the Millennial Generation
Working with the Millennial GenerationWorking with the Millennial Generation
Working with the Millennial Generation
 
The convergence of gaming and gambling
The convergence of gaming and gambling The convergence of gaming and gambling
The convergence of gaming and gambling
 
The Millennial Student & Teaching
The Millennial Student & TeachingThe Millennial Student & Teaching
The Millennial Student & Teaching
 
Teaching the Millennial Learner
Teaching the Millennial LearnerTeaching the Millennial Learner
Teaching the Millennial Learner
 
Scholarship of Teaching and Learning - Design and Analysis
Scholarship of Teaching and Learning - Design and AnalysisScholarship of Teaching and Learning - Design and Analysis
Scholarship of Teaching and Learning - Design and Analysis
 
Pwc Report "Global Gaming Outlook 2015"
Pwc Report "Global Gaming Outlook 2015"Pwc Report "Global Gaming Outlook 2015"
Pwc Report "Global Gaming Outlook 2015"
 
Panel: Exploring Public Health perspectives of gambling
Panel: Exploring Public Health perspectives of gambling Panel: Exploring Public Health perspectives of gambling
Panel: Exploring Public Health perspectives of gambling
 
Findings on the B.C. Lottery Corporation (BCLC) voluntary self-exclusion program
Findings on the B.C. Lottery Corporation (BCLC) voluntary self-exclusion programFindings on the B.C. Lottery Corporation (BCLC) voluntary self-exclusion program
Findings on the B.C. Lottery Corporation (BCLC) voluntary self-exclusion program
 
Should "win limits" or "prize targets" become a part of responsible gambling
Should "win limits" or "prize targets" become a part of responsible gambling Should "win limits" or "prize targets" become a part of responsible gambling
Should "win limits" or "prize targets" become a part of responsible gambling
 
Stacy Shaw & Janine Robinson
Stacy Shaw & Janine RobinsonStacy Shaw & Janine Robinson
Stacy Shaw & Janine Robinson
 
Dr. Debi LaPlante
Dr. Debi LaPlante   Dr. Debi LaPlante
Dr. Debi LaPlante
 
Jennifer Roberts
Jennifer Roberts  Jennifer Roberts
Jennifer Roberts
 
Dr. Jamie Wiebe
Dr. Jamie Wiebe   Dr. Jamie Wiebe
Dr. Jamie Wiebe
 
Millennial Overview
Millennial OverviewMillennial Overview
Millennial Overview
 
Generation X, Y or Z
Generation X, Y or ZGeneration X, Y or Z
Generation X, Y or Z
 
Millennials: Understanding the Generation
Millennials: Understanding the GenerationMillennials: Understanding the Generation
Millennials: Understanding the Generation
 
Millennials vs. Gen-X
Millennials vs. Gen-XMillennials vs. Gen-X
Millennials vs. Gen-X
 
How to Make Awesome SlideShares: Tips & Tricks
How to Make Awesome SlideShares: Tips & TricksHow to Make Awesome SlideShares: Tips & Tricks
How to Make Awesome SlideShares: Tips & Tricks
 
Getting Started With SlideShare
Getting Started With SlideShareGetting Started With SlideShare
Getting Started With SlideShare
 

Similar to Don Feeney: Gambling and the Millennial Generation

Why whales Sing Game-Next
Why whales Sing Game-NextWhy whales Sing Game-Next
Why whales Sing Game-Nextmiku74
 
Why Whales Sing: heavy spenders drive virality and retention
Why Whales Sing: heavy spenders drive virality and retentionWhy Whales Sing: heavy spenders drive virality and retention
Why Whales Sing: heavy spenders drive virality and retentionJussi Laakkonen
 
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...Blackbaud
 
Scar hit prize_research_2016
Scar hit prize_research_2016Scar hit prize_research_2016
Scar hit prize_research_2016Nicole Barns
 
Make A Wish conference presentation on Next Generation of Giving
Make A Wish conference presentation on Next Generation of GivingMake A Wish conference presentation on Next Generation of Giving
Make A Wish conference presentation on Next Generation of Givingdennis mccarthy
 
Geoff Cook's Presentation
Geoff Cook's PresentationGeoff Cook's Presentation
Geoff Cook's PresentationMediabistro
 
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...hjc
 
Alliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to FundraiseAlliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to FundraiseSparkrock
 
Amp up Your Appeal's Persuasive 3.pdf
Amp up Your Appeal's Persuasive 3.pdfAmp up Your Appeal's Persuasive 3.pdf
Amp up Your Appeal's Persuasive 3.pdfCortneyKing3
 
Free Tools for Families & School Communities
Free Tools for Families & School CommunitiesFree Tools for Families & School Communities
Free Tools for Families & School CommunitiesSignUp.com
 
Video Game Addiction 101 by Cam Adair, Founder of Game Quitters
Video Game Addiction 101 by Cam Adair, Founder of Game QuittersVideo Game Addiction 101 by Cam Adair, Founder of Game Quitters
Video Game Addiction 101 by Cam Adair, Founder of Game QuittersCam Adair
 
Youth & Non-Profit Partnerships
Youth & Non-Profit PartnershipsYouth & Non-Profit Partnerships
Youth & Non-Profit PartnershipsPeerSpring
 
Behind the Avatar: using qualitative methods to understand MMO gamers
Behind the Avatar: using qualitative methods to understand MMO gamersBehind the Avatar: using qualitative methods to understand MMO gamers
Behind the Avatar: using qualitative methods to understand MMO gamersTracy Kennedy
 
The Millennial Footprint on Media and Entertainment
The Millennial Footprint on Media and EntertainmentThe Millennial Footprint on Media and Entertainment
The Millennial Footprint on Media and EntertainmentWarren Wright
 
Smss boston2015 keith_hannon
Smss boston2015 keith_hannonSmss boston2015 keith_hannon
Smss boston2015 keith_hannonJillian Petrie
 

Similar to Don Feeney: Gambling and the Millennial Generation (20)

Why whales Sing Game-Next
Why whales Sing Game-NextWhy whales Sing Game-Next
Why whales Sing Game-Next
 
Why Whales Sing: heavy spenders drive virality and retention
Why Whales Sing: heavy spenders drive virality and retentionWhy Whales Sing: heavy spenders drive virality and retention
Why Whales Sing: heavy spenders drive virality and retention
 
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...
 
Millennials museums
Millennials museumsMillennials museums
Millennials museums
 
Scar hit prize_research_2016
Scar hit prize_research_2016Scar hit prize_research_2016
Scar hit prize_research_2016
 
Make A Wish conference presentation on Next Generation of Giving
Make A Wish conference presentation on Next Generation of GivingMake A Wish conference presentation on Next Generation of Giving
Make A Wish conference presentation on Next Generation of Giving
 
Geoff Cook's Presentation
Geoff Cook's PresentationGeoff Cook's Presentation
Geoff Cook's Presentation
 
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...
 
Alliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to FundraiseAlliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to Fundraise
 
Amp up Your Appeal's Persuasive 3.pdf
Amp up Your Appeal's Persuasive 3.pdfAmp up Your Appeal's Persuasive 3.pdf
Amp up Your Appeal's Persuasive 3.pdf
 
Free Tools for Families & School Communities
Free Tools for Families & School CommunitiesFree Tools for Families & School Communities
Free Tools for Families & School Communities
 
Video Game Addiction 101 by Cam Adair, Founder of Game Quitters
Video Game Addiction 101 by Cam Adair, Founder of Game QuittersVideo Game Addiction 101 by Cam Adair, Founder of Game Quitters
Video Game Addiction 101 by Cam Adair, Founder of Game Quitters
 
Youth & Non-Profit Partnerships
Youth & Non-Profit PartnershipsYouth & Non-Profit Partnerships
Youth & Non-Profit Partnerships
 
Lee Fox - Youth and Nonprofit Partnerships
Lee Fox - Youth and Nonprofit PartnershipsLee Fox - Youth and Nonprofit Partnerships
Lee Fox - Youth and Nonprofit Partnerships
 
Behind the Avatar: using qualitative methods to understand MMO gamers
Behind the Avatar: using qualitative methods to understand MMO gamersBehind the Avatar: using qualitative methods to understand MMO gamers
Behind the Avatar: using qualitative methods to understand MMO gamers
 
The Millennial Footprint on Media and Entertainment
The Millennial Footprint on Media and EntertainmentThe Millennial Footprint on Media and Entertainment
The Millennial Footprint on Media and Entertainment
 
Youth Survey Results
Youth Survey ResultsYouth Survey Results
Youth Survey Results
 
Teens, Games and Civics
Teens, Games and CivicsTeens, Games and Civics
Teens, Games and Civics
 
Smss boston2015 keith_hannon
Smss boston2015 keith_hannonSmss boston2015 keith_hannon
Smss boston2015 keith_hannon
 
Beyond Gaming
Beyond Gaming Beyond Gaming
Beyond Gaming
 

More from Horizons RG

Panel: Making responsible gambling work within the industry
Panel: Making responsible gambling work within the industry Panel: Making responsible gambling work within the industry
Panel: Making responsible gambling work within the industry Horizons RG
 
Raising the stakes
Raising the stakes Raising the stakes
Raising the stakes Horizons RG
 
eSports: The rise of competitive video gaming
eSports: The rise of competitive video gamingeSports: The rise of competitive video gaming
eSports: The rise of competitive video gamingHorizons RG
 
Can 'BlackBox' responsible gambling algorithms be understood by users?
Can 'BlackBox' responsible gambling algorithms be understood by users?Can 'BlackBox' responsible gambling algorithms be understood by users?
Can 'BlackBox' responsible gambling algorithms be understood by users?Horizons RG
 
Natalia matulewicz Creating user personas to give a human face to big data
Natalia matulewicz   Creating user personas to give a human face to big dataNatalia matulewicz   Creating user personas to give a human face to big data
Natalia matulewicz Creating user personas to give a human face to big dataHorizons RG
 
Dr. Kahlil Philander - Customized Responsible Gambling Messaging:: Design and...
Dr. Kahlil Philander - Customized Responsible Gambling Messaging:: Design and...Dr. Kahlil Philander - Customized Responsible Gambling Messaging:: Design and...
Dr. Kahlil Philander - Customized Responsible Gambling Messaging:: Design and...Horizons RG
 
Dr. Alex Blaszczynski: Breaks in Play - An Irresponsible Strategy?
Dr. Alex Blaszczynski: Breaks in Play - An Irresponsible Strategy?Dr. Alex Blaszczynski: Breaks in Play - An Irresponsible Strategy?
Dr. Alex Blaszczynski: Breaks in Play - An Irresponsible Strategy?Horizons RG
 
Joint Session - Dr. Sally Gainsbury, Ken Winters, and Alfonso Fernandez
Joint Session - Dr. Sally Gainsbury, Ken Winters, and Alfonso FernandezJoint Session - Dr. Sally Gainsbury, Ken Winters, and Alfonso Fernandez
Joint Session - Dr. Sally Gainsbury, Ken Winters, and Alfonso FernandezHorizons RG
 

More from Horizons RG (8)

Panel: Making responsible gambling work within the industry
Panel: Making responsible gambling work within the industry Panel: Making responsible gambling work within the industry
Panel: Making responsible gambling work within the industry
 
Raising the stakes
Raising the stakes Raising the stakes
Raising the stakes
 
eSports: The rise of competitive video gaming
eSports: The rise of competitive video gamingeSports: The rise of competitive video gaming
eSports: The rise of competitive video gaming
 
Can 'BlackBox' responsible gambling algorithms be understood by users?
Can 'BlackBox' responsible gambling algorithms be understood by users?Can 'BlackBox' responsible gambling algorithms be understood by users?
Can 'BlackBox' responsible gambling algorithms be understood by users?
 
Natalia matulewicz Creating user personas to give a human face to big data
Natalia matulewicz   Creating user personas to give a human face to big dataNatalia matulewicz   Creating user personas to give a human face to big data
Natalia matulewicz Creating user personas to give a human face to big data
 
Dr. Kahlil Philander - Customized Responsible Gambling Messaging:: Design and...
Dr. Kahlil Philander - Customized Responsible Gambling Messaging:: Design and...Dr. Kahlil Philander - Customized Responsible Gambling Messaging:: Design and...
Dr. Kahlil Philander - Customized Responsible Gambling Messaging:: Design and...
 
Dr. Alex Blaszczynski: Breaks in Play - An Irresponsible Strategy?
Dr. Alex Blaszczynski: Breaks in Play - An Irresponsible Strategy?Dr. Alex Blaszczynski: Breaks in Play - An Irresponsible Strategy?
Dr. Alex Blaszczynski: Breaks in Play - An Irresponsible Strategy?
 
Joint Session - Dr. Sally Gainsbury, Ken Winters, and Alfonso Fernandez
Joint Session - Dr. Sally Gainsbury, Ken Winters, and Alfonso FernandezJoint Session - Dr. Sally Gainsbury, Ken Winters, and Alfonso Fernandez
Joint Session - Dr. Sally Gainsbury, Ken Winters, and Alfonso Fernandez
 

Recently uploaded

Trending Topics for events Presentation.pdf
Trending Topics for events Presentation.pdfTrending Topics for events Presentation.pdf
Trending Topics for events Presentation.pdfgaju619
 
UPDATEDJenkins_Jennifer_EBS_PB1_2023-July.pptx
UPDATEDJenkins_Jennifer_EBS_PB1_2023-July.pptxUPDATEDJenkins_Jennifer_EBS_PB1_2023-July.pptx
UPDATEDJenkins_Jennifer_EBS_PB1_2023-July.pptxJenniferJenkins94
 
"ZERO-COST PASSIVE INCOME MASTERY: THE 3-STEP SYSTEM" Same Proven 3-Step Syst...
"ZERO-COST PASSIVE INCOME MASTERY: THE 3-STEP SYSTEM" Same Proven 3-Step Syst..."ZERO-COST PASSIVE INCOME MASTERY: THE 3-STEP SYSTEM" Same Proven 3-Step Syst...
"ZERO-COST PASSIVE INCOME MASTERY: THE 3-STEP SYSTEM" Same Proven 3-Step Syst...Rachele Fleming
 
New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024Franchize Consultants
 
Aspire 2024 Turning Point Slides with Dr. Sam Collins
Aspire 2024 Turning Point Slides with Dr. Sam CollinsAspire 2024 Turning Point Slides with Dr. Sam Collins
Aspire 2024 Turning Point Slides with Dr. Sam CollinsSam Collins
 
Proof Strategies CanTrust Index 2024
Proof Strategies CanTrust Index 2024Proof Strategies CanTrust Index 2024
Proof Strategies CanTrust Index 2024Proof
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
20 types of divergence.pdf
20 types of divergence.pdf20 types of divergence.pdf
20 types of divergence.pdfNana Osae
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyBloomerang
 
BusinessWritingExamplesFeb2024Litt.pdf
BusinessWritingExamplesFeb2024Litt.pdfBusinessWritingExamplesFeb2024Litt.pdf
BusinessWritingExamplesFeb2024Litt.pdfSteven Litt
 
Business brief document explanation forward
Business brief document explanation forwardBusiness brief document explanation forward
Business brief document explanation forwardCJHaight
 
HPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) PresentationHPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) PresentationHpm India
 
Cracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptxCracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptxWorkforce Group
 
Deep Dive Petrobras 2024 (Day 1).pdf
Deep Dive Petrobras 2024 (Day 1).pdfDeep Dive Petrobras 2024 (Day 1).pdf
Deep Dive Petrobras 2024 (Day 1).pdfsteevesroy1
 
PDT 84 - 16m - Series A - Equals for Pitch Deck Teardown / Techcrunch
PDT 84 - 16m - Series A - Equals for Pitch Deck Teardown / TechcrunchPDT 84 - 16m - Series A - Equals for Pitch Deck Teardown / Techcrunch
PDT 84 - 16m - Series A - Equals for Pitch Deck Teardown / TechcrunchHajeJanKamps
 

Recently uploaded (20)

Trending Topics for events Presentation.pdf
Trending Topics for events Presentation.pdfTrending Topics for events Presentation.pdf
Trending Topics for events Presentation.pdf
 
Diamond Earrings
Diamond EarringsDiamond Earrings
Diamond Earrings
 
UPDATEDJenkins_Jennifer_EBS_PB1_2023-July.pptx
UPDATEDJenkins_Jennifer_EBS_PB1_2023-July.pptxUPDATEDJenkins_Jennifer_EBS_PB1_2023-July.pptx
UPDATEDJenkins_Jennifer_EBS_PB1_2023-July.pptx
 
"ZERO-COST PASSIVE INCOME MASTERY: THE 3-STEP SYSTEM" Same Proven 3-Step Syst...
"ZERO-COST PASSIVE INCOME MASTERY: THE 3-STEP SYSTEM" Same Proven 3-Step Syst..."ZERO-COST PASSIVE INCOME MASTERY: THE 3-STEP SYSTEM" Same Proven 3-Step Syst...
"ZERO-COST PASSIVE INCOME MASTERY: THE 3-STEP SYSTEM" Same Proven 3-Step Syst...
 
New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024
 
Aspire 2024 Turning Point Slides with Dr. Sam Collins
Aspire 2024 Turning Point Slides with Dr. Sam CollinsAspire 2024 Turning Point Slides with Dr. Sam Collins
Aspire 2024 Turning Point Slides with Dr. Sam Collins
 
Proof Strategies CanTrust Index 2024
Proof Strategies CanTrust Index 2024Proof Strategies CanTrust Index 2024
Proof Strategies CanTrust Index 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
5 Dr. Natalie Petouhoff_AI + Empathy.pdf
5 Dr. Natalie Petouhoff_AI + Empathy.pdf5 Dr. Natalie Petouhoff_AI + Empathy.pdf
5 Dr. Natalie Petouhoff_AI + Empathy.pdf
 
20 types of divergence.pdf
20 types of divergence.pdf20 types of divergence.pdf
20 types of divergence.pdf
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang Academy
 
BusinessWritingExamplesFeb2024Litt.pdf
BusinessWritingExamplesFeb2024Litt.pdfBusinessWritingExamplesFeb2024Litt.pdf
BusinessWritingExamplesFeb2024Litt.pdf
 
Business brief document explanation forward
Business brief document explanation forwardBusiness brief document explanation forward
Business brief document explanation forward
 
HPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) PresentationHPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) Presentation
 
Cracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptxCracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptx
 
Deep Dive Petrobras 2024 (Day 1).pdf
Deep Dive Petrobras 2024 (Day 1).pdfDeep Dive Petrobras 2024 (Day 1).pdf
Deep Dive Petrobras 2024 (Day 1).pdf
 
PDT 84 - 16m - Series A - Equals for Pitch Deck Teardown / Techcrunch
PDT 84 - 16m - Series A - Equals for Pitch Deck Teardown / TechcrunchPDT 84 - 16m - Series A - Equals for Pitch Deck Teardown / Techcrunch
PDT 84 - 16m - Series A - Equals for Pitch Deck Teardown / Techcrunch
 
Non-Residual Infusion Bag
Non-Residual Infusion BagNon-Residual Infusion Bag
Non-Residual Infusion Bag
 
Polyene General Industries Private Limited
Polyene General Industries Private LimitedPolyene General Industries Private Limited
Polyene General Industries Private Limited
 
Samriddhi 2023 - 24
Samriddhi 2023 - 24Samriddhi 2023 - 24
Samriddhi 2023 - 24
 

Don Feeney: Gambling and the Millennial Generation

  • 3. Mr. Don Feeney Director, Research & Planning Minnesota State Lottery Gambling and the Millennial Generation
  • 6. The Millennials • The “Connected” generation • Born 1982 – 2004 • Also known as – Generation Y – Generation C – Generation Me – Generation 9/11 – Peter Pan Generation
  • 8. THEY ARE DIVERSE 8 White 61% Black 14% Hispanic 19% Asian 5% Other 1% Millennials (ages 18 - 29) White 70% Black 11% Hispanic 13% Asian 5% Other 1% Adults (ages 30 and older)
  • 9. THEY FACE ECONOMIC UNCERTAINTY • No expectation of lifetime employment • January 2014 youth unemployment rate was 14% • The average Canadian student debt is estimated at $27,000 9
  • 10. 10
  • 11. AND ARE RISK-AVERSE 11 “They’ve become the Ben Franklin Generation” – Adam Hanft in the Huffington Post “I have things I enjoy that are sure bets.” “What happens if you win $100? Are you going to get the bug that I could win more?” “I feel guilty spending my money on a long shot.”
  • 13. THEY LIVE IN THE MOMENT 13 Food 29% Entertainment 14% Clothing 17% Auto 14% Alcohol 10% Personal 5% Misc 3% Food & Alcohol 8% Discretionary Purchases “I’m conscious of budgeting, but I don’t want to miss out on something just because of the financial side. It doesn’t really matter to me right now. I can make money later. What’s 10 bucks today?” –Luke, 22
  • 14. THEY LOOK FOR COMPANIES THAT CARE 14 “I don’t eat at Chick-Fil- A because they gave money to anti-gay movements.” – Connor, 19 “If a cause is more local, I tend to believe in it more. Like a kid from my high school had brain cancer and the local Culver’s did something and the whole town came out—I really believed in that.” –Pete, 23 “Sometimes ignorance is bliss, but I wouldn’t buy any products that are related to violence.” – Pete, 23
  • 15. BUT DEMAND THAT YOU WALK THE TALK 15 • “I guess I’m not very trusting. And unfortunately it’s that seeing it yourself or hearing about it from someone or that proof factor that’s important.” –Susan, 25 AND DON’T OFTEN ACTIVELY CONTRIBUTE • “My values should tell me it’s the cause, but when it comes down to it, it’s the price that matters.” –Tori, 22
  • 17. THEY ARE CONNECTED Ipsos Gaming with Millennials Syndicated Study, 2014 17 “Text me, facebook me, tweet @ me, im me if you wanna reach me.”
  • 18. DO YOU HAVE A PROFILE ON A SOCIAL NETWORKING SITE? 6% 30% 50% 75% 0% 10% 20% 30% 40% 50% 60% 70% 80% Silent Boomer Gen X Millennial Source: Pew Research Center 18
  • 19. 81% n/a n/a 23% n/a n/a n/a 82% 59% 33% 37% 24% 14% 12% 84% 69% 47% 45% 36% 32% 32% 2010 (n=1021) 2012 (n=1001) 2014 (n=1000) SOCIAL NETWORKING SITES % Registered Total Aware continued… 98% 99% 98% n/a 98% 98% n/a 89% 91% 92% 95% 93% n/a 76% 83% n/a 55% 84% n/a 65% 89% Ipsos Gaming with Millennials Syndicated Study, 2014
  • 20. AVERAGE NUMBER OF TEXT MESSAGES SENT IN A WEEK - CANADA 118.5 161.4 209.8 0 50 100 150 200 250 2010 2012 2014 Ipsos Gaming with Millennials Syndicated Study, 2014 20
  • 21. AVERAGE NUMBER OF TEXT MESSAGES SENT IN A WEEK – U.S. Ipsos Gaming with Millennials Syndicated Study, 2014 21 426.4 457.8 57.8 2014 National (n=948) MN 18 to 34 (n=778) MN 35+ (n=257)
  • 22. THEY DISTRUST INSTITUTIONS 50% 39% 37% 32% 0% 10% 20% 30% 40% 50% 60% Source: 2014 Pew Research Center poll of 1821 U.S. adults % Politically Independent 29% 21% 16% 9% 0% 5% 10% 15% 20% 25% 30% 35% % Religiously Unaffiliated
  • 23. … AND PEOPLE 19% 31% 40% 37% 0% 10% 20% 30% 40% 50% Millennials Gen X Boomers Silent Percent agreeing that most people can be trusted Source: Pew Research Center, 2012 23
  • 24. THEY ARE STRESSED • 24/7 lifestyle can be exhausting • Nearly half feel their stress level is “very high” or “high” • Facebook depression  “Instead of connecting, some become more isolated than ever.” Source: Indiana Education, “The Millennial Generation” 24 “I like being by myself, but sometimes I feel like that’s hard to articulate. Like if you don’t want to hang out with people, you always have to have an excuse. You can’t just be like ‘I want to chill out and read.’ I feel like it’s almost not socially acceptable. I know it’s weird.” –Tori, 22
  • 26. GENERATIONAL ATTITUDES THAT AFFECT GAMBLING BEHAVIOR • Economy • Value social experiences • Would rather exchange skills/control for monetary risks (e.g., bet on a sports team they’re knowledgeable about) • Want immediate tangible or emotional takeaway for time/money spent • Not strongly motivated by money • Risk-averse 26
  • 27. GENERATIONAL ATTITUDES THAT AFFECT GAMBLING BEHAVIOR • Spaces & Places • Do not believe they frequent gambling venues • Comfortable with use of technology, but don’t require it • They distrust institutions • Rituals & Ceremonies • Rarely carry cash • Spend entertainment money when with others 27
  • 28. MINNESOTA PAST YEAR GAMBLING BY AGE 83% 88% 80% 74% 78% 54% 61% 78% 82% 83% 79% 65% 0% 20% 40% 60% 80% 100% 18-24 25-34 35-44 45-54 55-64 65+ 1995 2012 28 Source: MN Gambling Survey
  • 30. GAMBLING AT ALL, ON ANY GAME, FOR ALL STUDENTS, AND FOR BOYS AND GIRLS 0 10 20 30 40 50 60 70 80 90 1992 1995 1998 2001 2004 2007 2010 All Students Boys Girls Source: Stinchfield (2011)
  • 31. GAMBLING AT ALL BY GAME 9TH GRADE BOYS 0 10 20 30 40 50 60 70 1992 1995 1998 2001 2004 2007 2010 Lottery Cards Skill games Sports teams Casino Online Source: Stinchfield (2011)
  • 32. 2014 MILLENNIAL GAMBLING PARTICIPATION % Participated Source: Ipsos Gaming with Millennials Syndicated Study, 2014 74% 42% 32% 30% 25% 19% 18% 15% 12% Lottery Purchased raffles or 50/50 draws Played card games such as Poker or Hold'em Poker outside of a casino or card club (played… Played bingo Bet on sports pools such as at the office or bar Played fantasy sports Purchased pull-tabs or break opens Purchased lottery tickets for real money on the Internet Bet on live horse or dog racing
  • 33. 2014 PAST YEAR LOTTERY PARTICIPATION 74% 58% 55% 55% 44% 35% 23% 21% 17% 15% 15% Any Game (Net) Lotto 6/49 Lotto Max Instant Scratch Games Add-on Regional 6/49 Regional Max/ Lottario Poker Lotto Sports Daily Games Keno Source: Ipsos Gaming with Millennials Syndicated Study, 2014
  • 34. TRACKING PARTICIPATION IN GAMING ACTIVITIES AT CASINO 84% 61% 46% 28% 20% 13% 6% 3% Any gaming activity Play slots Any table game Play Blackjack Play Roulette Play other table games Play Craps Play Baccarat continued… Source: Ipsos Gaming with Millennials Syndicated Study, 2014
  • 35. TRACKING PARTICIPATION IN GAMING ACTIVITIES AT CASINO CONTINUED 11% 9% 6% 6% 6% 5% Played Poker in a poker room Played Video Poker Play any gambling games from anywhere within a casino using an electronic remote device Participate in sports betting Participate in slot tournaments Participated in table games tournaments
  • 36. SPORTS BETTING PARTICIPATION Sports pools Sports wagers or bet on sports outcomes Betting on horse races None of the above % Participated 19% 18% 9% 70% Source: Ipsos Gaming with Millennials Syndicated Study, 2014
  • 37. • Games more likely to be played by younger adults than older adults – Bingo – Card games – Sports pools – Fantasy sports – Pull tabs • Games less likely to be played by younger adults than older adults – Lottery – Raffles • No difference – Casinos – Racing
  • 39. 39
  • 40. FANTASY SPORTS PARTICIPATION Any Fantasy Sport (net) Fantasy Hockey Fantasy Football Fantasy Basketball Fantasy Soccer Fantasy Baseball Fantasy Car Racing Fantasy Golf I have not played any Fantasy Sports in the past 12 months 24% 13% 9% 6% 6% 5% 3% 3% 76% I play in traditional leagues 60% I play in daily leagues/ contests 21% I play in both traditional leagues and daily leagues 19% % Participated Type of Fantasy Sports League Source: Ipsos Gaming with Millennials Syndicated Study, 2014
  • 41. ONLINE GAMBLING PARTICIPATION Any game Internet Casino Played online Poker Played online slot machines or spinning wheel games Played online Blackjack Played online Roulette or Craps Played online games like Caribbean Stud or Pai Gow For Money 32% 22% 14% 9% 8% 4% 3% continued… Source: Ipsos Gaming with Millennials Syndicated Study, 2014
  • 42. ONLINE GAMBLING PARTICIPATION CONTINUED Sports Entered online sports pools or fantasy sports pools Placed online sports wagers or bet on sports outcomes Bet online on horse or dog racing Played games online through your mobile device Played online skill games and card games such as backgammon, pool, mahjong, solitaire or crib Played online Bingo against other players or a computer Wagering online on the outcome of events For Money 14% 8% 8% 3% 10% 9% 6% 4%
  • 43. ONLINE GAMBLING SPENDING AVERAGE spend in a typical session: 2012: $124.90 2014: $141.30 Source: Ipsos Gaming with Millennials Syndicated Study, 2014
  • 44. U.S. ONLINE AND CONSOLE GAMING PARTICIPATION 4 4 Played video games such as Nintendo, Wii, Sony Play Station, or Microsoft Xbox 360 Played puzzle-type games such as word games or board games on the internet Played arcade-style games such as pinball or Pac-Man on the Internet Played massive multiplayer online games like World of Warcraft, Dark Age of Camelot, Everquest, or Guild Wars on the Internet Played multiple player actions games such as Grand Theft Auto or Moto GP 09/10 on the Internet % Participated 73% 51% 37% 26% 24% Source: Ipsos Gaming with Millennials Syndicated Study, 2014
  • 46. 46
  • 47. 47
  • 48. SO … HOW DO WE REACH THEM?
  • 55. THANK YOU! DON FEENEY – DONF@MNLOTTERY.COM 55
  • 56. To provide session feedback: • Open New Horizons app • Select Agenda tile • Select this session • Select Take Survey at bottom of screen If you are unable to download app, please raise your hand for a paper version